United Kingdom - Mobile Data Market Insights - 3G, 4G and Forecasts
The UK's 3G and mobile data market is one of the largest in Europe. Competition among network operators has induced them to provide similar pricing and usage models, commonly including between 3GB and 10GB per month. This has substantially increased consumer use of mobile data. Low-key data applications such as SMS dominate the market while mobile TV, though widely available, has thus far failed to capture public attention. This report surveys the UK's mobile data market, providing an overview of 3G developments, regulatory issues and technologies. It also profiles the major operators, presents statistics on non-voice services, and analyses developments in mobile TV and mobile application stores.
800MHz and 2.6GHz auction delivers lower revenue than forecast; regulator plans for licensing 5G services by 2018; Big Three m-commerce initiative; UK broadband LTE developments in 3.5GHz band; EE's LTE network reaches 60% population coverage; 3UK reports 97% of all network traffic is data; O2 contracts NSN for LTE network; O2 and Vodafone joint network plans approved, both launch LTE services; EE signs m-payment deal with MasterCard; Pingit mobile payment app launched; regulator's market updates; telcos' financial and operating data to Q2 2013; market developments to September 2013.
Companies covered in this report include:
H3, O2, Vodafone, Everything Everywhere (EE), Virgin Mobile, UK Broadband.