The UK’s 3G and mobile data market is one of the largest in Europe. Competition among network operators has induced them to provide similar pricing and usage models, commonly including between 3GB and 10GB per month. This has substantially increased consumer use of mobile data. Low-key data applications such as SMS dominate the market while mobile TV, though widely available, has thus far failed to capture public attention. This report surveys the UK’s mobile data market, providing an overview of 3G developments, regulatory issues and technologies. It also profiles the major operators, presents statistics on non-voice services, and analyses developments in mobile TV and mobile application stores.
Ofcom claims 4G spectrum efficiency gains of up to 200% on 3G; 800MHz and 2.6GHz auction delayed until 2013; Big Three m-commerce initiative; UK broadband LTE developments in 3.5GHz band; EE and BT Wholesale trial LTE in the 800MHz band; 3UK reports 97% of all network traffic is data; O2 and Vodafone sign network sharing deal; MBNL signs £100 million network deal with Virgin Media Business; EE prepares LTE launch using refarmed 1800MHz holdings; potential LTE interference with DTTV in 800MHz band; upgrades HSPA+ network to 21Mb/s; O2 and Vodafone joint network plans approved by OFT; EE signs m-payment deal with MasterCard; Pingit mobile payment app launched; regulator’s 2011 market data; operator data to June 2012; market developments to October 2012.
Companies covered in this report include:
H3, O2, Vodafone, Everything Everywhere (EE), Virgin Mobile, UK Broadband.