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United Arab Emirates - Mobile Market - Overview and Statistics

United Arab Emirates - Mobile Market - Overview and Statistics

Mobile penetration in the UAE is among the highest in the world, largely due to the country's affluence as well as to a significantly sized and fluid population of expatriate workers. Often, consumers own more than one SIM card to take advantage of promotional offers.

The mobile market is served by a duopoly comprised of incumbent Etisalat and, since 2007, competing operator du. Both operators are majority owned by the government. Etisalat is the mobile market leader, with about 54% of the country's mobile subscribers.

Etisalat and du have both deployed sophisticated HSPA+ and LTE networks that cover more than 88% of the population, underpinning growth opportunities centred on mobile broadband, content and applications. Etisalat plans to cover 99% of populated areas in the UAE with 4G by end-2015. Smart phones are becoming increasingly popular, accounting for close to two thirds of the country's mobile handsets.

This BuddeComm report provides valuable insights on the UAE mobile market and includes key trends and statistics.


1. Synopsis
2. Overview of UAE's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Mobile number portability
3.2 Roaming tariff reduction
4. Mobile technologies
4.1 Analogue and digital
4.2 Third generation mobile
4.3 Long Term Evolution (LTE)
4.3.1 Etisalat
4.3.2 du
4.4 Mobile handsets/smartphones
5. Major mobile operators
5.1 Etisalat
5.2 du (Emirates Integrated Telecommunications Company)
6. Mobile voice services
6.1 Prepaid
6.2 Satellite mobile
6.2.1 Thuraya Satellite Telecommunications Company (Thuraya)
7. Mobile messaging
7.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
8. Mobile broadband
8.1 Etisalat
8.2 du
8.3 Mobile TV
8.4 M-commerce
8.4.1 Near Field Communication (NFC)
9. Related reports
Table 1 Historic - Mobile subscribers and penetration rate - 1995 - 2004
Table 2 Mobile subscribers and penetration 2005 - 2014
Table 3 UAE mobile operators' market share 2010 - 2014
Table 4 UAE mobile revenue and ARPU 2008 - 2013
Table 5 UAE prepaid vs postpaid revenue 2008 - 2013
Table 6 UAE handset manufacturers' market share 2013-2014
Table 7 Etisalat mobile subscribers and ARPU 2011 - 2014
Table 8 du mobile revenue 2009 - 2014
Table 9 du mobile subscribers and ARPU 2010 - 2014
Table 10 du mobile minutes of use (MOU) 2010 - 2014
Table 11 UAE prepaid subscribers 2005 - 2014
Table 12 UAE SMS and MMS sent 2007 - 2013
Table 13 UAE mobile broadband subscribers and penetration 2010 - 2015
Chart 1 Mobile subscribers and annual change 2005 - 2015

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