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United Arab Emirates - Mobile Market - Overview and Statistics


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United Arab Emirates - Mobile Market - Overview and Statistics

The UAE boasts penetration levels that are among the worlds highest. The market is served by a duopoly comprised of incumbent Etisalat and relatively new market entrant du. Both operators are locally owned and boast a significant level of government ownership. The UAE is a particularly unique market as the very high expatriate population at over 80% presents opportunities that might not be present in markets with a less fluid population.

Both operators have deployed sophisticated HSPA+ and LTE networks which are underpinning new growth opportunities centred on mobile broadband, content and applications. Nokia handsets are very popular in the UAE with over half of registered mobile users owning a Nokia. In terms of mobile operating systems, Symbian in the clear leader with around a 50% market share.

This BuddeComm report provides valuable insights on the UAE mobile market and includes key trends and statistics.


1. Synopsis
2. Overview of UAE's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Overview
3.2 Mobile number portability
3.3 Roaming tariff reduction
4. Mobile technologies
4.1 Analogue and digital
4.2 Third generation mobile
4.3 Long Term Evolution (LTE)
5. Major mobile operators
5.1 Etisalat
5.2 Emirates Integrated Telecommunications Company/du
6. Mobile voice services
6.1 Prepaid
6.2 Satellite mobile
6.2.1 Thuraya Satellite Telecommunications Company (Thuraya)
7. Mobile messaging
7.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
8. Mobile broadband
9. Mobile content and applications
9.1 Etisalat
9.2 du
9.3 Mobile TV
9.4 M-commerce
9.4.1 Near Field Communication (NFC)
10. Related reports
Table 1 UAE - popular mobile handset manufacturers December 2013
Table 2 UAE - popular mobile operating systems May 2013
Table 3 UAE - mobile subscribers and penetration rate 1995 - 2014
Table 4 UAE - mobile operators' market share 2007 - 2013
Table 5 UAE - total mobile revenue and average monthly ARPU 2007 - 2012
Table 6 UAE - prepaid vs postpaid revenue 2008 2012
Table 7 UAE - total mobile voice minutes and Monthly MOU 2008 2012
Table 8 UAE - total annual mobile voice minutes breakdown 2008 - 2012
Table 9 UAE - mobile services usage by frequency of use October 2012
Table 10 UAE - average monthly spend on mobile services October 2012
Table 11 Multiple SIM card ownership reasons October 2012
Table 12 Reasons for having a postpaid mobile connection October 2012
Table 13 Etisalat mobile subscribers and Blended ARPU 2010 - 2013
Table 14 du Mobile financial data 2010 - 2013
Table 15 - du Mobile subscribers and ARPU 2010 - 2013
Table 16 du Mobile minutes of use (MOU) 2010 - 2013
Table 17 du Mobile data revenue 2011 - 2013
Table 18 Prepaid subscribers 2005 - 2014
Table 19 Etisalat prepaid subscribers 2010 - 2013
Table 20 Numbers of SMS and MMS sent 2007 - 2012
Table 21 Etisalat consumer market mobile broadband offerings January 2013
Table 22 du consumer market mobile broadband offerings January 2013
Table 23 Mobile application usage 2012

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