Uganda - Mobile Market - Overview, Statistics and Forecasts
The introduction of mobile telephony has revolutionised Uganda's telecommunications industry, but with seven networks the market is overcrowded, which has led to a price war and consolidation among the operators. However, not long after the No. 2 in the market (Bharti Airtel) took over the No.4 (Warid Telecom), a new operator (Smart Telecom) launched in March 2014. Two months later, the new No. 4 (Orange) decided to exit the market and sold to Lebanon-based Africell.
The price war has accelerated subscriber growth but also reduced the average revenue per user (ARPU) and quality of service (QoS). The network operators started raising their tariffs again and are trying to find ways of generating additional revenue streams. 3G and 4G mobile broadband services as well as mobile money transfer and m-banking services are at the forefront of this development in a country where less than 20% of the population currently has internet access or holds a traditional bank account.
Seventh network launches amidst consolidation in the crowded mobile sector; Opportunities for MVNOs and tower outsourcing companies; Three 4G (LTE) networks launched; More than 95% of internet connections are mobile; Growth returns to the market after wave of SIM card deregistrations.