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Turkey - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analysis

Turkey - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analysis

Mobile data revenue clearly growing in Turkey

Revenue from mobile data is quickly edging towards a 40% market share in Turkey, while mobile voice revenue is clearly in decline. In 2013 mobile voice revenues still accounted for more than 65% market share of total mobile revenues in Turkey - but by early 2016 this had declined to just under 50%.

In 2016 there is also a clear trend that the number of 2G subscribers is in decline as customers turn to 3G services instead. In early 2016 there were around 66 million 3G subscribers, compared to around 8 million for 2G. This is a drop from 2013 when there were still around 20 million 2G subscribers in Turkey. In 2016 4G LTE services were also launched in Turkey.

Turkcell is also beginning to feel the pressure from alternative operators with its mobile subscriber base beginning to fall in recent years while both Vodafone and Turk Telekom (formerly Avea) increase their subscriber market shares. However, the recent abolishment of the mobile voice and SMS price regulation which was imposed upon Turkcell in 2009 will assist in allowing it to become more competitive again.

While mobile broadband is the most popular broadband platform in Turkey; xDSL continues to represent the majority of fixed broadband subscriptions due to the reach of Turk Telekom’s copper network. xDSL will eventually lose its dominance however due to the rapid growth in fibre subscriptions. In 2016 there are over 7.3 million subscribers to xDSL services. Fixed broadband services based on fibre are quickly growing in Turkey with subscriber number growing three-fold since 2013. In 2016 there were over 1.8 million fibre broadband subscribers across Turkey.

The strong broadband sector in Turkey has led to a vibrant e-commerce sector which has attracted international interest in recent years, including companies such as eBay and PayPal. However, concerns have arisen in 2016 that tighter government regulations, requiring companies to be more localised, are stifling the market. In mid-2016 PayPal suspended its services in Turkey after failing to be granted a new license - due to not operating a local IT system.

Key telecom parameters – 2013; 2016
Sector | 2013 | 2016
Subscribers to telecoms services (million): (e)
Fixed Broadband | 8.8 | 10.9
Fixed-line telephony | 13.5 | 11.1
Mobile phone | 69.6 | 74.0 (
Source: BuddeComm based on industry data)

Key developments:

Mobile penetration in Turkey hovers just under 100% in 2016.
The three major operators, Turkcell, Vodafone Turkey and Turk Telekom all launched 4G LTE services in April 2016.
By the end of 2015; Turk Telekom’s 2G network had 98.5% population coverage and its 3G network covered 85.4% of the population.
TTNet and Superonline are the largest ISPs in Turkey, based on subscriber market share.
Turkey is positioning itself as an important node for data traffic on a global scale.
Turkey is very proactive in development e-government services and solutions.
A joint venture is in development between the major players which would see shared investment towards broadband infrastructure and usage.

Companies mentioned in this report include:

Turk Telekom (formerly Avea), Turkcell, Vodafone Turkey, Turksat, TTNet, Superonline, Vodafone Net, Dogan TV Digital, Turknet, Millenicom, GittiGidiyor, Facebook, Spotify.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics Turkey - 2016
    • Table Telecom net sales and investment statistics - Q2 2015
    • Table Telephone network statistics - 2016
    • Table Internet user statistics - 2016
    • Table Fixed broadband subscriber statistics - 2016
    • Table Mobile statistics - 2016
    • Table National telecommunications authority
    • COUNTRY OVERVIEW
      • Table GDP growth and inflation - 2005 - 2016
  • TELECOMMUNICATIONS MARKET
    • HISTORICAL OVERVIEW
    • MARKET ANALYSIS
    • RECENT DEVELOPMENTS
  • REGULATORY ENVIRONMENT
    • HISTORIC OVERVIEW
      • Electronic Communications Law 2008
    • REGULATORY AUTHORITY
      • Information and Communications Technologies Authority (ICTA)
    • TELECOM SECTOR LIBERALISATION IN TURKEY
    • PRIVATISATION
      • The 2005 privatisation
      • Privatisation background
    • INTERCONNECT
    • ACCESS
    • NUMBER PORTABILITY (NP)
    • UNIVERSAL SERVICES
  • FIXED NETWORK OPERATORS
    • INTRODUCTION
    • TURK TELEKOM
      • Table Turk Telekom - Revenue, profit, EBITDA and CAPEX - 2007 - Q3 2016
      • Table Turk Telekom - PSTN, Broadband and blended mobile ARPU- 2012 - Q1 2016
    • TURKSAT
    • SUPERONLINE
      • Table Superonline financial data - 2009 - Q1 2015
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • OVERVIEW OF THE NATIONAL TELECOM NETWORK
      • Table Fibre optic cable lengths for Turk Telekom - 2011 - Q1 2016
      • Table Fibre optic cable lengths for Alternative operators - 2011 - Q1 2016
      • Table Fixed lines in service and teledensity - 1995 - 2016
      • Table Mobile subscribers and penetration rate - 2005 - 2016
      • Table Internet user and penetration rate - 1998 - 2016
    • INTERNATIONAL INFRASTRUCTURE
      • Submarine cable networks
      • Terrestrial cable networks
      • Satellite networks
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market analysis
      • Broadband statistics
        • Table Broadband subscribers and penetration - 2009 - 2016
        • Table Broadband subscribers by access technology - 2009 - Q1 2016
        • Table ISP market share based on subscribers Q2 2013; Q2 2015; Q1 2016
        • Table Average monthly data usage per Turk Telekom broadband subscriber - 2010 - 2016
        • Table International Internet Bandwidth - 2003 - 2015
      • Digital Subscriber Line (DSL) networks
        • Table Turk Telekom Fixed broadband ARPU - 2007 - Q3 2016
      • Cable modems
      • Fibre-to-the-Cabinet (FttC) and Fibre-To-The-Home (FttH)
        • Table Turk Telekom fibre subscribers - 2013; Q3 2016
        • Table Superonline FttX subscribers - 2011 - Q3 2015
  • DIGITAL MEDIA
    • INTRODUCTION
    • VIDEO STREAMING AND BROADBAND TV (IPTV)
      • Table Turkey - IPTV subscribers - 2014 - Q3 2015
    • ADVERTISING
    • SOCIAL MEDIA
      • Introduction
      • Major players
        • Table Facebook Stats for Turkey compared to other Middle East countries as at July 2015
    • COMMUNICATIONS: VOIP
      • Introduction
    • MUSIC
      • Introduction
    • ON LINE GAMBLING
      • Introduction
    • NEWSPAPER AND BOOK PUBLISHERS
      • Introduction
  • DIGITAL ECONOMY
    • INTRODUCTION
    • E-COMMERCE
    • E-BANKING
    • E-GOVERNMENT
    • E-HEALTH
    • E-EDUCATION
  • MOBILE COMMUNICATIONS
    • MARKET ANALYSIS
      • Recent developments
    • MOBILE STATISTICS
      • Table Historic - Mobile subscribers and penetration rate - 1995 - 2004
      • Table Mobile subscribers and penetration - 2005 - 2016
      • Table 2G and 3G subscribers - 2009 - Q1 2016
      • Table Breakdown of mobile revenue - 2008 - Q1 2016
      • Table Mobile operators and subscribers - 2015
      • Table Mobile subscribers by operator - 2007 - Q1 2016
      • Table Mobile operators' market share - 2007 - Q1 2016
      • Mobile voice
        • Table Ratio of prepaid to postpaid subscribers - 2000 - Q1 2016
      • Mobile data
      • Mobile broadband statistics
        • Table Active mobile broadband subscriptions - 2008 - Q1 2016
    • REGULATORY ISSUES
      • Overview (recent general laws and regulations)
      • Third Generation (3G) licences
      • Third and fourth GSM licences
      • Significant market power (SMP)
      • MTRs
      • Mobile Number Portability (MNP)
      • Telsim privatisation
    • MOBILE INFRASTRUCTURE
      • 4G, LTE
      • 5G
      • Other infrastructure developments
    • MAJOR MOBILE OPERATORS
      • Turkcell
        • Table Turkcell group financial data - 2005 - Q3 2016
        • Table Turkcell Turkey average monthly blended ARPU - 2007 - 2015
        • Table Turkcell Turkey average monthly MOU and churn - 2001 - Q3 2015
        • Table Turkcell smartphone penetration - 2012 - 2014
      • Vodafone Turkey
        • Table Vodafone Turkey financial data - 2008 - 2016
        • Table Vodafone pre and postpaid ARPU - 2006 - 2014
        • Table Vodafone Turkey smartphone penetration - 2011 - 2015
      • Turk Telekom (formerly Avea)
        • Table Turk Telekom (Avea) revenue, EBITDA, and CAPEX - 2007 - 2015
        • Table Turk Telekom (Avea) prepaid, postpaid and blended ARPU and blended MOU – 2007 – 2015
    • MOBILE CONTENT AND APPLICATIONS
      • m-commerce
      • m-advertising
      • m-banking (payments/loans)
      • m-music
    • MOBILE HANDSETS

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