Mobile broadband is popular in Turkey which creates many opportunities
Turkey’s broadband market has witnessed considerable growth in the number of broadband subscribers. ADSL is no longer the most popular broadband access platform, with mobile broadband the most popular platform since 2012. ADSL is still the leading fixed broadband platform with strong growth rates recorded for fibre and cable. Turk Telekom is the dominant ISP despite the influx of competitors.
Turkey’s sizeable Internet user population has fostered an emerging digital economy, encompassing e-commerce, e-government, e-health and e-education services. E-commerce in particular, as well as m-commerce are showing considerable growth and Turkey is considered to be one of the leading e-commerce markets worldwide.
The country’s broadcasting sector is comprised of a large number of free-to-air operators and a number of satellite and cable-based pay TV operators. Digital TV offerings are available.
Turkey possesses one of the largest mobile markets in the region due to its large population, which is characterised as young and increasingly urbanised and technically literate. Mobile penetration has reached levels indicative of a mature market. In 2014 2G subscribers were in decline as 3G subscribers continue to grow.
LTE technology has been trialled by the operators and during 2013 the Turkish government awarded a contract to build a LTE network for civilian and military use. In September 2014 Turkey was still awaiting a 4G LTE licensing schedule to be introduced.
In 2014 competition in the mobile market increased as the operators began to more aggressively target the mobile data sector, offering competitive pricing and new bundled plans.
Increasing take up of mobile data services has in turn underpinned growth in mobile content and applications. Turkey has emerged as a noticeable front runner in the nascent mobile payments sector, supported by the country’s relatively young population and high credit card penetration.
Data in this report is the latest available at the time of preparation and may not be for the current year