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Turkey - Mobile Market - Overview, Statistics and Forecasts

Turkey - Mobile Market - Overview, Statistics and Forecasts

Turkey's mobile market is one of the largest in the region due to its sizeable population. Healthy infrastructure-based competition exists between three mobile network operators that have built GSM/HSPA networks. 3G/HSPA is being used to underpin take up of mobile broadband services, which has overtaken ADSL as Turkey's most popular broadband access method. LTE technology has been trialled by the operators and during 2013 the Turkish government awarded a contract to build a LTE network for civilian and military use. Mobile operators are also increasingly focused on fixed line networks, acquiring existing alterative telcos and Internet Service Providers as well as spending capital to deploy fibre cable access networks. Increasing take up of mobile data services has in turn underpinned growth in mobile content and applications, with mobile payments receiving notable mention due to the country's relatively young population and high credit card penetration. Drawing upon a variety of useful statistics, this report offers an insight into Turkey's mobile sector, covering significant events that have occurred, regulatory developments, the mobile operators and the services they offer.

Key developments:

Mobile broadband has emerged as the most popular broadband access method.

Companies covered in this report include:

Turkcell, Vodafone, Avea.


1. Synopsis
2. Mobile communications
2.1 Overview of Turkey's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Third Generation (3G) licences
2.2.2 Third and fourth GSM licences
2.2.3 Significant market power (SMP)
2.2.4 Mobile Number Portability (MNP)
2.2.5 Telsim privatisation
2.3 Mobile technologies
2.3.1 Analogue
2.3.2 Digital
2.3.3 3G
2.3.4 Long Term Evolution (LTE)
2.4 Major mobile operators
2.4.1 Turkcell
2.4.2 Vodafone (Telsim)
2.4.3 Avea
2.5 Mobile voice services
2.5.1 Prepaid
2.6 Mobile data
2.6.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
2.6.2 Mobile broadband (Access)
2.7 Mobile content and applications
2.7.1 Mobile TV
2.7.2 Mobile advertising
2.7.3 Mobile payments
3. Related reports
Table 1 Mobile subscribers and penetration rate 1995 - 2014
Table 2 2G and 3G subscribers 2009 2013
Table 3 Mobile operators, subscribers and annual change June 2013
Table 4 Mobile subscribers by operator 2007 - 2013
Table 5 Mobile operators' market share 2007 - 2013
Table 6 Mobile Telecom revenue and investment 2004 - 2012
Table 7 ARPU levels per operator 2011 - 2013
Table 8 Mobile revenue per service type per operator March June 2013
Table 9 Turkcell group financial data 2005 - 2013
Table 10 Turkcell Turkey average monthly ARPU pre and postpaid 2001 - 2013
Table 11 Turkcell Turkey average monthly MOU and churn 2001 - 2013
Table 12 Turkcell smartphone penetration 2013
Table 13 Vodafone Turkey financial data 2008 - 2012
Table 14 Vodafone pre and postpaid ARPU 2006 - 2013
Table 15 Vodafone smartphone penetration 2011 - 2013
Table 16 Avea revenue and EBITDA 2007 - 2013
Table 17 Avea prepaid, postpaid and blended ARPU and blended MOU 2007 - 2013
Table 18 Ratio of prepaid to postpaid subscribers 2000 - 2013
Table 19 Turkcell prepaid subscribers 2001 - 2013
Table 20 Vodafone prepaid subscribers 2006 - 2013
Table 21 Avea prepaid subscribers 2007 - 2013
Table 22 Numbers of SMS and MMS sent 2004 - 2012
Table 23 Mobile broadband subscribers 2011 - 2013
Table 24 Mobile Internet subscribers and usage 2010 - 2013
Table 25 Turkcell mobile broadband revenue 2010 - 2013
Table 26 Vodafone data usage 2012 2013

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