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Turkey - Broadband, Internet and Digital Media Market - Overview and Statistics

In 2015 Turkey has over 44 million broadband subscribers with the majority of these connected via mobile broadband services. Fixed broadband however is also available through xDSL, cable and fibre networks. Both Turk Telekom and Turkcell's Superonline have focused considerable attention on deploying fibre networks and at the end of 2014 they had nearly 1.5 million fibre subscribers combined. ADSL is still the most popular fixed broadband platform however, despite stronger growth rates recorded for fibre and cable.

Turk Telekom is the dominant ISP and has maintained this position against an influx of competitors. Turkey's sizeable Internet user population has fostered an emerging digital economy, encompassing e-commerce, e-government, e-health and e-education services. Digital media services such as online newspapers, video streaming, social media and e-commerce are also popular amongst online users.

This report offers an insight into Turkey's flourishing broadband market. Informative and concise, this report covers the main players, technologies, market developments, supported by a range of statistics.

Key developments:

Fibre subscription growth maintains momentum; E-commerce is a key growth opportunity.

Companies covered in this report include:

Superonline, Turk Telekom, Vodafone, GittiGidiyor, Markafoni, Trendyol, Facebook, Spotify.


1. Synopsis
2. Broadband access market
2.1 Introduction and statistical overview
2.1.1 Market analysis
2.1.2 Broadband statistics
2.1.3 Digital Subscriber Line (DSL) networks
2.1.4 Cable modems
2.1.5 Fibre-to-the-Cabinet (FttC) and Fibre-To-The-Home (FttH)
3. Digital Economy
3.1 Introduction
3.2 e-Commerce
3.3 e-Banking
3.4 e-Government
3.5 e-Health
3.6 e-Education
4. Digital media
4.1.1 Introduction
4.1.2 Video streaming and Broadband TV (IPTV)
4.2 Advertising
4.3 Social media
4.3.1 Introduction
4.3.2 Major players
4.4 Communications: VoIP
4.4.1 Introduction
4.5 Music
4.5.1 Introduction
4.6 On line gambling
4.6.1 Introduction
4.7 Newspaper and book publishers
4.7.1 Introduction
5. Related reports
List of Tables
Table 1 Broadband subscribers and penetration 2009 Q2 2015
Table 2 Broadband subscribers by access technology 2009 Q2 2015
Table 3 ISP market share June 2013; June 2015
Table 4 - Average monthly data usage per Turk Telekom broadband subscriber 2010 mid 2014
Table 5 International Internet Bandwidth 2003 - 2014
Table 6 Turk Telekom Fixed broadband ARPU 2007 - 2014
Table 7 Turk Telekom fibre subscribers 2013; 2014
Table 8 Superonline FttX homes passed and subscribers 2011 - 2014
Table 9 TV audience share by channel January - June 2013
Table 10 Turkey - IPTV subscribers 2011 - 2013
Table 11 - Facebook Stats for Turkey compared to other Middle East countries as at July 2015

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