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Turkey - Broadband, Internet and Digital Media Market - Overview, Statistics and Forecasts


Attention: There is an updated edition available for this report.

This report offers an insight into Turkey’s broadband market, which has witnessed considerable growth in the number of broadband subscribers. ADSL is no longer the most popular broadband access platform, having been overtaken by mobile broadband during 2012. However it is still the most popular fixed broadband platform, despite stronger growth rates recorded for fibre and cable. Turkey’s sizeable Internet user population has fostered an emerging digital economy, encompassing e-commerce, e-government, e-health and e-education services. The country’s broadcasting sector is comprised of a large number of free-to-air operators and a number of satellite and cable-based pay TV operators. Digital TV offerings are available. Informative and concise, this report covers the main players, technologies, market developments with a range of statistics, including forecasts for the broadband sector.

Key developments:

Fibre subscription growth is gaining momentum.

Companies covered in this report include:

Superonline, Turkcell, GittiGidiyor.com, Naspers, Markafoni, Trendyol


1. Synopsis
2. Broadband access market
2.1 Overview
2.2 Internet and broadband statistics
2.3 Broadband subscriber forecasts
2.3.1 Scenario 1 – higher broadband subscriber growth
2.3.2 Scenario 2 – lower broadband subscriber growth
2.3.3 Notes on scenario forecasts
2.4 Asymmetrical Digital Subscriber Lines (ADSL)
2.5 Cable modems
2.6 Fibre-to-the-Home (FttH) networks
2.6.1 Superonline
3. Digital Economy/digital media
3.1 Overview
3.2 Services
3.2.1 E-commerce
3.2.2 E-government
3.2.3 E-health
3.2.4 E-education
3.2.5 Electronic ID
4. Digital broadcasting
4.1 Overview of broadcasting market
4.1.1 Turkish Radio and Television Corporation (TRT)
4.2 Broadcasting regulation
4.3 Digital TV
4.3.1 Digital Terrestrial TV (DTTV)
4.3.2 Cable TV
4.3.3 Satellite-based digital pay TV developments
4.3.4 Broadband TV (IPTV)
5. Related reports
List of Tables
Table 1 – Internet user and penetration rate – 1998 - 2012
Table 2 – Broadband subscribers and penetration – 2001 - 2012
Table 3 – Broadband subscribers by access technology – 2004 - 2012
Table 4 – ISP market share – June 2012
Table 5 – Fixed Broadband subscriptions by speed – June 2012
Table 6 – Forecast broadband subscribers – higher market growth scenario – 2012; 2015; 2020
Table 7 – Forecast broadband subscribers – lower market growth scenario – 2012; 2015; 2020
Table 8 – Turk Telekom ADSL ARPU and proportion of total fixed-line revenue – 2007 - 2012
Table 9 – Superonline FttX homes passed and subscribers – 2011 - 2012
Table 10 – Electronic signatures in use – June 2012
Table 11 – Internet activities by Internet users – January - March 2012
Table 12 – Audience share by channel – 2011
Table 13 – Satellite pay TV subscribers per operator – 2010 - 2012
Table 14 – D-Smart subscribers – 2007 - 2012

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