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Thailand - Mobile Communications - Market Overview and Forecasts

Thailand - Mobile Communications - Market Overview and Forecasts

What was once an all-powerful duopoly - AIS and DTAC was still dominating the market despite the entry of a number of new players. Number three in the market, True Move, has been the only one to challenge the big two in any fashion, however. The market is still in need of regulatory change and the will to address this will be a big factor in shaping the future market.

Mobile subscriber penetration saw a significant fall in 2014/15 due to decline in subscriber growth by all operators, especially DTAC. 3G penetration continues to grow very strongly, with over 90% of subscribers now on 3G networks in 2015.

There have been developments in the wireless broadband market with the roll-out of more 3G networks followed by 4G/LTE. More work needs to be done on the regulatory front. This report presents an overview of the Thai mobile market, including some pertinent statistics. It also includes scenario forecasts for mobile subscribers.

Key developments:

Mobile subscriber penetration saw a significant fall in 2014/15.
3G penetration continues to grow very strongly, with over 90% of subscribers now on 3G networks in 2015.
DTAC has a THB14 billion investment in 3G/4G network expansion totalling 6,500 sites nationwide.
AIS plans to increase its 3 DTAC plans to implement VoLTE, rolling out commercial voice services over its 4G network.
NTT Com has launched a mobile data-only service for corporations in Thailand under a MVNO licence.

Companies covered in this report include:

TOT Corp; CAT Telecom; True Corp; True Move; TT&T; AIS; DTAC; Hutchison CAT.


1. Synopsis
2. Thailand's mobile market
2.1 Overview
2.1.1 2100MHZ 3G launch marks big change in market
2.2 Mobile statistics
2.3 Forecasts mobile subscribers 2015; 2020
2.4 Competition
2.5 OTT
3. Regulatory developments
3.1 Mobile Number Portability (MNP)
3.2 Mobile Virtual Network Operators (MVNO)
3.2.1 Loxley's MVNO service
3.2.2 AirAsia
3.2.3 I-Mobile Plus
3.2.4 365 Communications
3.2.5 NTT
3.3 CAT Telecom / TrueMove partnership
3.4 National security
3.5 Frequency spectrum issues
3.6 Tariffs
3.7 Interconnection charges
3.8 3G roaming agreements
4. Mobile technologies
4.1 CDMA
4.2 PCT service
4.3 General Packet Radio Service (GPRS)
4.3.1 AIS
4.3.2 DTAC
4.3.3 True
4.4 Enhanced Data for GSM Evolution (EDGE)
4.4.1 AIS
4.4.2 DTAC
4.4.3 True
4.5 Third Generation (3G) mobile
4.5.1 3G licensing: background development
4.5.2 3G licensing and disputes
4.5.3 TOT's MVNO strategy
4.5.4 TrueMove H
4.5.5 Roll-out and launch of 3G services
4.6 Fourth Generation (4G) / Long Term Evolution (LTE)
4.6.1 4G development
4.6.2 4G testing and network launches
4.6.3 4G spectrum auction
5. Mobile voice services
5.1 Prepaid
6. Mobile data services
6.1 Overview
6.2 Short Message Service (SMS)
6.3 Multimedia Message Service (MMS)
6.4 Mobile payment schemes
7. Mobile content and applications
7.1 Overview
7.2 Mobile TV
8. Related reports
List of Tables, Charts and Exhibits
Table 1 Mobile subscribers, penetration and annual growth 1999 - 2015
Table 2 Mobile operators, subscribers, annual change and market share 2015
Table 3 Total 3G mobile subscribers 2012 - 2015
Table 4 3G subscribers by Mobile Operator 2015
Table 5 Mobile services revenue and ARPU 1998 - 2015
Table 6 ARPU by Major Operator 2015
Table 7 Forecast mobile subscribers and penetration rate 2015; 2020
Table 8 Historical Mobile subscribers prepaid and postpaid 2006 - 2013
Table 9 Mobile broadband subscribers 2011 - 2014
Chart 1 Mobile subscribers and penetration 2002 - 2015
Chart 2 - Mobile services revenue and ARPU - 2004 - 2015
Chart 3 - Mobile operators and market share 2015
Exhibit 1 Major mobile operators and foreign shareholders June 2013

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