Market Research Logo

Telstra Corporation Limited - Company Overview and Operating Statistics


Attention: There is an updated edition available for this report.

Telstra Corporation Limited - Company Overview and Operating Statistics

Telstra is Australia's largest telecommunications provider offering a full range of telecom services throughout Australia. The company provides basic access services to most homes and businesses, local and long-distance telephone call services, and mobile and internet services including just 3.5 million broadband subscribers and over 15 million mobile telephony subscribers. In 2014 Telstra is expected to continue attracting a large number of 4G LTE mobile broadband customers, taking advantage of its wider network footprint than its competitors.

Wholesale services are also provided to ISPs and RSPs while advertising and subscription television services are provided through subsidiary companies. Several strategic investments undertaken in FY2013 have strengthened Telstra's position in the e-health services market.

This report provides an overview of Telstra's main areas of operation including its strategic business units and local and international subsidiaries. It also includes a brief financial summary for FY2013, and an analysis of the company's three-pillar strategy to be implemented during 2014. In addition, the report provides key operating statistics related to network and operations data, traffic, and developments in the mobile, broadband and pay TV sectors, as well as an overview of its position related to NGN developments.

Key developments:

Mobile growth derived from 4G and prepaid services; PSTN services continuing to decline; solid broadband subscriber growth; Telstra invests US$78 million in video streaming and analytics provider Ooyala; Telstra sells its mobiles business CSL to HKT Ltd for US$2.42 billion, acquires O2 Networks and sells a 70% stake in Sensis; wholesale services falling; company strategic investments; three-pillar strategy revealed for 2014.

Companied covered in this report include:

TelstraClear, Autohome, Dimi BigPond, CSL World, IPscape, Whereis, Telstra, Telstra Business, Telstra International, Mandoe, Country Wide, Sensis, FOXTEL, Quotify, Oooyala, Yelp.


1. Synopsis
2. Company information
2.1 Overview
2.2 Telstra revolution
2.3 FY2013 strategy
2.4 New strategy late 2013
2.5 Recent developments
2.5.1 Telstra's global campaign with new POPs
2.5.2 Customer growth
2.5.3 Telstra's T-Hub 2 moving fixed-line customers to the NBN
2.6 Operational statistical information
3. Company analysis
3.1 Does the silo approach work in the digital age?
4. Business units
4.1 Background information
4.2 Customer-facing units
4.3 Digital Media division
4.3.1 Overview
4.3.2 FOXTEL (separate report)
4.3.3 Sensis (separate report)
4.4 Applications & Ventures
4.5 Telstra International
4.5.1 Background information
4.5.2 Telstra secures operating licences in Asian markets
5. Networks
5.1 Overview
5.2 Telstra's next-generation network
5.3 Telstra's ADSL network
5.4 Telstra's mobile network
6. Controlled and associated entities
6.1 Recent acquisitions
7. Telstra Corporation Limited - financial statistics (separate report)
8. Related reports
Table 1 Statistical overview of network traffic counts 2008 - 2013
Table 3 ISDN lines overview of network and operational services 2008 - 2013
Table 4 LLU customers 2008 - 2013
Table 5 Statistical overview of network lines in service 2008 - 2013
Table 6 Employee count 2008 - 2013
Table 7 Statistical overview of mobile operational services 2008 - 2012
Table 8 Spectrum sharing services 2008 - 2013
Table 9 Statistical overview of online internet services 2008 - 2013
Table 10 Annual change of calls/subscribers/networks/operations 2009 - 2013
Chart 1 2 Statistical overview of network traffic counts 2008 2013
Exhibit 1 Telstra Corporation Ltd at a glance
Exhibit 2 Overview of the previous strategy
Exhibit 3 FOXTEL at a glance
Exhibit 4 Sensis Pty Ltd at a glance
Exhibit 5 Telstra's NGN planned implementation time-line historic
Exhibit 6 Telstra-controlled entities (Australia)
Exhibit 7 Telstra-controlled entities (offshore) through Telstra Holdings
Exhibit 8 Jointly controlled and associated companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report