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Telstra - Company Analysis


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Telstra - Company Analysis

Australia's largest telco Telstra has embraced the new direction being taken by some of the more progressive players in the telecoms industry. This is based on a ubiquitous, robust, affordable infrastructure that can be used to lift telecommunications into the next stage, where the business opportunities will be considerably different from those of the past. This is the brave new world of internet media, of the Internet of Things, where a range of new industry sectors including healthcare, education, energy, commerce and media will take centre-stage.

Telstra's transitional process clearly shows that it shares the vision that has been developed around the National Broadband Network (NBN). The company is also a leader in the industry putting its new approach into practice, with a focus on the customer, innovation and new business opportunities.

It is not only financial strong, it is also well-positioned to increase its business in the emerging digital, sharing and networking economy. It is successfully transforming itself into a full services ICT company. Telstra's mobile network in particular is, and will continue to be, well-positioned to offer superior services to those offered by the NBN company.

Key developments:

New CEO appointed for Telstra, effective May 2015; IoT, M2M, bandwidth, ARPU, e-health, tele-education, smart grids, analytics, iPhone, smartphone, OTT, m-payment, e-payment, smart cards, e-commerce, mobile broadband, trans-sector, infrastructure, wholesale, retail, Internet of Things.

Companies covered in this report:

Telstra, Vodafone, FOXTEL, SingTel Optus, Sensis.


1. Synopsis
2. Telstra going from strength to strength
3. Telstra looking ahead
3.1 Restructure
3.2 Half-year 2015 analysis
4. Telstra within the broader market and industry developments
4.1 Telecoms market is transforming
4.2 Internet media companies took over the internet market
4.3 Smartphones took over the mobile media market
4.4 Next on the chopping block the infrastructure
4.5 So what is next for the telcos?
4.6 M2M the next frontier
4.7 Telstra moving into smart grids
4.8 Is bandwidth the new growth market for the telcos?
4.9 Conclusion
5. The Telstra transition
5.1 Leading the industry
5.2 Infrastructure business
5.3 Value-added-infrastructure business
5.4 The retail business
5.5 Conclusion
6. Telstra Media - analysis
6.1 Introduction
6.2 The company's changing approach to OTT
6.3 T-Box and T-Hub developments
6.4 The company's flawed analysis of the FOXTEL situation
6.5 Flawed content assumptions
6.6 Conclusions
7. Other analysis
7.1 Telstra's mobile strategy
7.2 Will competition in the mobile market see a shift?
7.3 Telstra leading the global telco move towards the OTT model
8. Telstra and the NBN (separate report)
9. Related reports
Exhibit 1 Digital economy key developments

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