Telecoms, Mobile and Broadband - Market Insights and Statistics - Senegal

Telecoms, Mobile and Broadband - Market Insights and Statistics - Senegal

Telecom sector now accounting for almost 11% of GDP

This report provides a comprehensive overview of trends and developments in Senegal's telecommunications market.

Subjects covered include:

Key statistics;
Market and industry overviews;
The impact of the global economic crisis;
Government policies affecting the telecoms industry;
Market liberalisation and regulatory environment;
Major players (fixed, mobile and broadband);
Telecoms operators privatisation, acquisitions, new licences;
Consolidation in the mobile sector;
Infrastructure development;
Mobile voice and data markets, including 3G;
Average Revenue per User;
Internet and broadband development and growth;
Broadband and mobile data services and pricing trends;
Convergence (voice/data, fixed/wireless/mobile);
The emergence of m-payment and m-banking services.

Senegal has benefited from solid economic growth since the 1990s. This has translated into consistent growth in the telecom market, with the dominant player Sonatel, part-owned by France Telecom and branded as Orange, receiving effective competition from a small number of operators, particularly in the mobile services sector.

Sonatel manages one of the most efficient telecom networks in West Africa and offers some of the lowest retail and wholesale prices in the region, although they are still high by global standards. The company is also the market leader in the mobile sector which it has shared with Millicom's Sentel GSM (later rebranded Tigo) since 1999.

Competition in the fixed-line sector was introduced when Sudan's Sudatel launched as the second national operator (SNO) in 2009 under the name Expresso. Its licence also includes the country's third mobile concession. The new entrant initially chose CDMA2000 technology to serve both market segments but switched to GSM technology in 2010, including 3G/HSPA mobile broadband.

The licensing of new operators has not always been transparent in Senegal, with the licences of both Sentel and Sudatel were awarded under controversial circumstances. Sentel settled a four-year licence dispute with the government in August 2012.

Mobile market penetration reached about 85% in mid-2013, and Average Revenue Per User (ARPU) is relatively high. A wide range of value-added services is available to subscribers, including mobile broadband access, which has become by far the dominant internet access platform.

Development of the internet market until 2007 was hampered by Sonatel's monopolistic pricing of bandwidth on the only high-capacity international submarine fibre optic cable serving the country. Despite this, broadband services in Senegal are relatively advanced, and a range of IP-based services including broadband TV (IPTV) and converged triple-play services are offered. Sonatel has progressively reduced its prices following the arrival of several competing international fibre optic submarine cables.

Market highlights:

Orange Senegal extends LTE pilots to 40 locations; Mobibank launches to provide banking services to BICIS account holders and Orange Money subscribers; Rapid Communications sets up mobile remittance service in Senegal; mobile subscriber base reaches 14.27 million; MNP comes into force; regulator sets up new body to monitor QoS of telecom services; 3G mobile broadband represents 70% of all internet connections; competition in international fibre bandwidth to boost broadband market; mobile licence dispute settled after four years; Sonatel pilots LTE services; Sonatel Group reports an 11% growth in revenue in 2013; Sonatel signs agreement to provide free 1Mb/s internet services to schools; Sonatel announces plans to sell its domestic 1,600 mobile tower portfolio; report update includes the regulator's market data to June 2014, operator data to Q2 2014, recent market developments.

Estimated market penetration rates in Senegal's telecoms sector end-2014
Market | Penetration rate
Mobile | 117%
Fixed | 2.5%
Internet | 23%
(Source: BuddeComm based on various sources)

Companies covered in this report:

Sonatel (France Telecom, Orange), Millicom (Sentel, Tigo), Sudatel (Expresso), Arc Informatique, Globacom, Mainstreet Technologies.

1. Executive summary
2. Key Statistics
2.1 Country overview (economy)
3. Telecommunications market
3.1 Overview of Senegal's telecom market
4. Regulatory environment
4.1 Telecom sector reform
4.2 Telecommunications Act of 2001
4.3 Regulatory authority
4.3.1 ARTP
4.4 Universal Service Fund
4.5 West African common regulatory framework 2005
4.6 Electronic Transactions Bill
4.7 Taxes
4.8 Telecom sector liberalisation
4.8.1 Second national operator (SNO) licence
5. Fixed network operators in Senegal
5.1 Sonatel (Orange)
5.1.1 Subsidiaries
5.1.2 Privatisation
5.1.3 Financial results
5.1.4 Network infrastructure and services
5.1.5 Expansion into rural areas
5.1.6 Telecentres
5.1.7 International expansion
5.2 Expresso
6. National infrastructure
6.1 Fixed-line statistics
7. International infrastructure
7.1 Satellite
7.2 Terrestrial fibre and microwave
7.3 Submarine fibre
7.3.1 SAT-3/WASC
7.3.2 Glo-1
7.3.3 ACE
7.3.4 Main One
8. Internet market
8.1 Overview
8.1.1 Internet statistics
8.2 Internet connectivity
8.2.1 National Research and Education Network (NREN)
8.3 Low-cost computers
8.4 ISP market
8.4.1 Orange (Sonatel)
8.4.2 ARC Informatique
8.4.3 Expresso
8.4.4 Other ISPs
8.5 VoIP
9. Broadband market
9.1 ADSL
9.2 WiFi
9.3 Mobile broadband subscribers
10. Digital Economy
10.1 IPTV, triple play
10.2 E-health
10.3 E-learning
10.4 E-government
10.5 Smart grids, Broadband over Powerlines (BPL, PLC)
11. Mobile communications
11.1 Overview of Senegal's mobile market
11.1.1 Mobile statistics
11.1.2 Mobile market share
11.1.3 Prepaid market
11.2 Regulatory issues
11.2.1 Mobile Number Portability (MNP)
11.2.2 SIM card registration
11.2.3 Per-second billing (PSB)
11.2.4 MVNO (Mobile Virtual Network Operators)
11.2.5 Millicom licence dispute
11.3 Major mobile operators
11.3.1 Orange (Sonatel Mobiles)
11.3.2 Tigo (Sentel GSM)
11.3.3 Expresso (Sudatel)
11.4 Mobile data services
11.4.1 SMS
11.4.2 MMS
11.4.3 GPRS and EDGE
11.4.4 EV-DO
11.4.5 WAP
11.4.6 BlackBerry, iPhone
11.4.7 Third Generation (3G)
11.4.8 High Speed packet access (HSPA)
11.4.9 Fourth Generation (4G/Long-term-Evolution)
11.5 Mobile content and applications
11.5.1 Manobi
11.5.2 M-payments and m-banking
12. Related reports
Table 1 Country statistics Senegal 2013 (e)
Table 2 Fixed-line network statistics 2014 (e)
Table 3 Internet provider statistics 2014
Table 4 Internet statistics 2014 (e)
Table 5 Mobile statistics 2014 (e)
Table 6 National telecommunications authority
Table 7 Sonatel Group financial results 2004 - 2013
Table 8 Sonatel (Senegal) financial results 2012 - 2013
Table 9 Sonatel/Orange fixed-line ARPU 2004 - 2013
Table 10 Expresso Senegal CDMA fixed-wireless access subscribers 2009 - 2011
Table 11 Historic -Fixed-lines in service and teledensity in Senegal 1999 - 2004
Table 12 Fixed-lines in service and teledensity in Senegal 2005 - 2014
Table 13 Market share of fixed-line subscribers by operator 2012 - 2014
Table 14 Historic Fixed-line internet users and penetration rate in Senegal 1999 - 2004
Table 15 Fixed-line internet users and penetration rate in Senegal 2005 - 2014
Table 16 Internet subscribers in Senegal 2000 - 2015
Table 17 Internet subscriber penetration 2011 - 2014
Table 18 Market share of internet connections by platform 2011 - 2014
Table 19 Internet subscribers by platform 2011 - 2014
Table 20 Market share of internet subscribers by operator 2012 - 2014
Table 21 International internet bandwidth in Senegal 2002 - 2012
Table 22 ADSL subscribers in Senegal 2004 - 2013
Table 23 Sonatel/Orange ADSL pricing 2009; 2010; 2012
Table 24 Fixed wireless internet subscribers 2012 2013
Table 25 Mobile broadband (2G/3G) subscribers 2011 - 2013
Table 26 Market share of 2G/3G internet subscribers by operator 2012 - 2013
Table 27 Historic - Mobile subscribers and penetration rate in Senegal 2000 - 2004
Table 28 Mobile subscribers and penetration rate in Senegal 2005 - 2015
Table 29 Market share of subscribers by operator 2011 - 2014
Table 30 Prepaid and contract subscribers 2012 - 2014
Table 31 Sonatel/Orange mobile subscribers 1999 - 2014
Table 32 Sonatel/Orange mobile revenue 2011 - 2013
Table 33 Sonatel/Orange mobile prepaid ARPU 2011 - 2013
Table 34 Orange Senegal mobile ARPU, prepaid versus postpaid 2004 - 2013
Table 35 Tigo mobile subscribers 2010 - 2014
Table 36 Expresso mobile subscribers 2010 - 2014
Chart 1 Sonatel Group financial results 2004 2013
Chart 2 Fixed-lines in service and teledensity in Senegal 2005 2014
Chart 3 Fixed-line internet users and penetration rate in Senegal 2005 2014
Chart 4 Mobile subscribers and penetration rate in Senegal 2005 - 2015
Exhibit 1 Map of Senegal
Exhibit 2 West African common regulatory framework 2005

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