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Telecoms, Mobile and Broadband - Market Insights and Statistics - Samoa

Telecoms, Mobile and Broadband - Market Insights and Statistics - Samoa

Mobile internet helps to bridge the digital gap

BuddeComm's report Samoa - Telecoms, Mobile and Broadband - Market Insights and Statistics provides a comprehensive overview of the trends and developments in the telecommunications market of Samoa, including industry and operator data updates and estimates through to 2014.


Samoa has been one of the first Pacific Island countries to establish a regulatory infrastructure and liberalise its telecom market. Mobile telephony, internet provision, and international gateway services are all conducted in a competitive environment. However, BlueSky Samoa which emerged in 2011 from the privatisation of SamoaTel remains the only provider of fixed-line telephony and ADSL services. Competition in this area is difficult to achieve due to the small size of the market.

Fixed internet market

Computer Systems Limited (CSL), Samoa's leading ISP, provides broadband using WiMAX technology. BlueSky Samoa offers ADSL broadband services. A few other ISPs provide dial-up access and internet services for corporate customers. Yet, despite competition in the ISP market, fixed internet access is underdeveloped due to expensive bandwidth, poor fixed-line infrastructure, and the difficulty of implementing ICT technologies with insufficient economies of scale.

Mobile voice and data market

Mobile market competition between BlueSky Samoa and Digicel Samoa has helped boost mobile penetration to almost 100%. This does not mean everybody has a mobile phone, as some people have more than one. Mobile network coverage reaches about 95% of the population. Samoa's mobile networks were upgraded in 2011/2012 with enhanced 3G technology; since then, mobile internet has been helping to bridge the digital gap. However, this is mostly limited to simple applications, because smartphones and mobile data plans are still too expensive for the vast majority of Samoans.

International infrastructure

Samoa's international connectivity is provided by the Samoa-American-Samoa (SAS) submarine cable and by an Intelsat satellite. Samoa may have a second submarine cable by early 2016. Hawaiki Cable Ltd is planning to build a submarine cable system linking Australia, New Zealand, USA, and several Pacific islands including Samoa. If implemented, this cable would greatly increase Samoa's available bandwidth and give the country's telecom market a substantial boost.

Key telecom parameters 2011 - 2013
Sector | 2011 (e) | 2012 (e) | 2013

Subscribers to telecoms services:

Fixed-line telephony | 37,000 | 38,000 | 39,000
Mobile telephony | 175,000 | 180,000 | 185,000
(Source: BuddeComm)

Data in this report is the latest available at the time of preparation and may not be for the current year.

Market highlights:

Samoa's Broadband Policy 2012 addresses issues in the deployment of broadband;
The Samoa National Broadband Highway Project was launched in June 2014;
The government intends to revise the existing legislation by 2020;
Commercial VoIP is not permitted in Samoa due to bandwidth shortage.

This report provides an overview of trends and developments in the Fijian telecommunications market.

Subjects covered include:

Market and industry overviews;
Facts, figures, and statistics;
Telecommunications policies and regulatory issues;
Major players (fixed, mobile, and broadband);
Fixed-line market and infrastructure;
Internet and broadband market;
Mobile market.

1. Executive summary
2. Key statistics
3. Country overview
4. Telecommunications market
4.1 Overview of Samoa's telecom market
5. Regulatory environment
5.1 Background
5.2 Regulatory authority
5.2.1 Office of the Regulator (OOTR)
5.3 Telecom sector liberalisation in Samoa
5.4 Privatisation of SamoaTel Ltd
6. Fixed network operator in Samoa
6.1 BlueSky Samoa
7. Telecommunications infrastructure
7.1 National telecom network
7.2 International infrastructure
8. Internet and broadband market
8.1 Overview
9. Mobile communications
9.1 Overview of Samoa's mobile market
9.2 Major mobile operators
9.2.1 Digicel Samoa Ltd
9.2.2 BlueSky Samoa (former SamoaTel)
10. Related reports
Table 1 Country statistics 2013
Table 2 Telephone network statistics 2013
Table 3 Internet user statistics 2013
Table 4 Fixed broadband statistics 2013
Table 5 Mobile statistics 2013
Table 6 National telecommunications authority
Table 7 Evolution of GDP in Samoa 2000 - 2014
Table 8 Fixed lines in service and teledensity 2000 - 2014
Table 9 Internet users and user penetration rate 2000 - 2014
Table 10 Mobile subscribers and penetration 2001 - 2014
Chart 1 Mobile market evolution 2004 - 2014
Exhibit 1 BlueSky Samoa at a glance
Exhibit 2 The start of the internet in Samoa

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