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Taiwan - Telecoms, Mobile and Broadband

Taiwan is a country leading in technology use. The report covers trends and developments in telecommunications, mobile, internet, broadband, digital TV and converging media including VoIP and IPTV developments. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable TV, wireless);
  • Convergence and Digital Media;
  • Forecasts on mobile, fixed and broadband subscribers up to 2020. 


Taiwan has undoubtedly one of the most advanced telecommunications networks in Asia. Increasing land and labour costs have forced Taiwan to concentrate on technology, and it is now a leading high-tech centre in Asia Pacific. With excellent telecommunications infrastructure in place and the innovative use of breakthrough information technologies, the country continues to be well placed to drive both mobile and data communications services. Annual telecommunications service revenues are around NT$400 billion (US$12 billion) and investment in telecoms infrastructure remains substantial. 

Headed by what had been a runaway mobile sector which passed 100% penetration in early 2002, and a strong but declining fixed-line telephone sector with a penetration of over 55%, the market continues to find new ways to grow. Taiwan has been very progressive in its efforts to liberalise the telecommunications industry and to create a positive regulatory regime. First there was the strong push for competition to Chunghwa Telecom. The focus then moved to privatising the incumbent. Taiwan’s telecommunication infrastructure has been upgraded significantly, undergoing a series of network modernisation projects over the last decade. 

Taiwan has rapidly become a significant player in broadband Internet access. The government has been especially busy promoting the benefits of broadband and has committed the country to being on a par with the US by 2010. Going into 2010, the total broadband penetration had been lifted to over 35% when considering both fixed-line and wireless. The proportion of the population who are Internet users has exceeded 65%. Some 80% of all homes in Taiwan own PCs and around 75% of homes have Internet connections. The market has also been rapidly moving away from dial-up access to broadband and over 80% of all Internet connections are broadband. 

Taiwan has a competitive mobile environment. Although high broadband take-up was expected during 2009 with new WiMAX rollouts, numerous delays resulted in commercialisation being deferred into 2010 for many operators. Taiwan has high expectations for WiMAX and there is significant investment in this area underpinned by the government and companies among which is Intel. In addition there is a growing proportion of data services as a percentage of revenues, as the take-up for 3G increases. 3G subscribers now account for over 50% of the total mobile subscriber base. 

However, many telecoms sub-sectors are at or near saturation which constrain the scope for growth. While the market has been liberalised, there is still limited competition in the local access market which is dominated by Chunghwa Telecom. Overall, there are still low levels of foreign direct investment. Competition has meant more focus on leading edge, often bundled services to subscribers, who have considerably more choice in operator and service selection. 

The 2008 financial crisis and subsequent economic slowdown in 2009 had an impact on many of the operators’ strategies. Faced with diminishing opportunities in the home market, Chunghwa Telecom continues to look for acquisitions overseas, despite the weaker economic conditions, concentrating its efforts in China and emerging markets as a part of its mid-term strategy. 

Market highlights:

Total mobile sector revenues again reached over US$7 billion in 2009 as the highly penetrated market saw operators introducing more value-added, higher-margin products. The blended Average Revenue per User for mobile services was still dropping per operator at an average of 5%. Revenue from mobile data increased but not at a rapid enough rate to offset the declines in 2G ARPU.

Taiwan’s mobile operators had signed up close to 15 million 3G handset users going into 2010. 3G handset users account for more than 50% of all mobile subscribers in Taiwan, though many customers with 3G-capable phones are still connected via 2G tariffs, meaning the actual 3G user base is lower than the total given by the operators.

Chunghwa Telecom’s Optical Era Project involves an investment of approximately US$1.8 billion to construct an island-wide fibre-optic network over five years. By end 2010 it aims to provide fibre access to 2.4 million residential and business subscribers. Chunghwa forecasts that its number of fibre-to-the-home/building/kerb (FTTx) subscribers will increase to over 3 million by 2013 and that FTTx will overtake its ADSL platform in terms of service capacity and number of subscribers in 2011.

Taiwan expects the total investment in WiMAX networks on the island to reach US$644 million by end 2010. The country’s government aims to make Taiwan a ‘role model’ for wireless broadband development in Asia. By 2009 the global economic downturn forced a number of players to hold off launching WiMAX until the second half of the year and into 2010. The NCC postponed its tender process for nationwide WiMAX licences, due to the marked lack of progress by existing regional operators in deploying their networks and launching services.

Over the five years to 2011, the government is to appropriate NT$55.6 billion in funds, with NT$11.3 billion for the promotion of new applications that will play a role in the everyday lives of people, such as food, residence, travelling, education and entertainment. Another NT$26.5 billion will be used to promote new e-government related services. The remaining funds will be used to create equal digital opportunities and technology service industries.In early 2010, the NCC announcing plans to issue two mobile TV concessions by year-end. A nationwide network of mobile TV services would require the deployment of ten high-power base stations, 20-30 mid-power base stations and 500-600 low-power base stations, an outlay of around NT$1 billion (US$31 million). The two licensees will be allowed to adopt either the Qualcomm-developed MediaFLO or DVB-H as their mobile TV standard.  Taiwan - key performance indicators - 2008 - 2009

Sector 2008 2009
Internet
    Internet users (million) 15.8 16.0
Internet subscribers (million) 6.0 6.1
Mobile internet subscribers (million) 15.3 16.2

as % of all mobile subscribers60.1% 60.2%
Broadband    
Total subscribers (million) 4.9 5.0
Penetration rate 21.5% 21.6%
DSL subscribers (million) 3.3 2.8
Subscribers to Telecoms Services    
Fixed-line telephone subscribers (million) 13.1 12.8
Mobile phone subscribers (million) 25.3 26.9

3G subscribers (million)11.3 14.7

3G market share of mobile base44.4% 54.5%
(Source: BuddeComm based on industry data)

 For those needing high level objective analysis on Taiwan, this report is essential reading and gives further information on:

Chunghwa Telecom’s ambitious CAPEX program, which includes increasing the penetration rate of its fibre-optic network to at least 25% of Taiwan’s households over a five year period. The company expects to maintain capital expenditure at 15% of revenue over the next five years and for 20% of the revenue to come from overseas by 2013.

A warming of relations between China and Taiwan in recent years, raising the prospect of significant investment flows. In 2009 Chunghwa Telecom and China Telecom announced plans to lay a submarine cable across the Taiwan Strait.

FarEasTone’s plans to form a joint venture in China with China Mobile in the first quarter of 2010. China Mobile previously announced that it would pay US$529 million for a 12% stake in FarEasTone. The deal was the first direct investment in the island by a mainland-based company in over 60 years.

Chunghwa Telecom and SingTel setting up a joint venture in 2008 to build the ST-2 satellite that is scheduled to be launched in the fourth quarter of 2010.

Analogue switch off beginning in the remote islands during 2008 and then in the eastern area of Taiwan in December 2009, with the completion of analogue switchover during December 2010.

The viability of PHS operations being in doubt as many users opt out and defect to 2G or 3G services. Simultaneously, 2G subscribers continue to decline as more users shift to 3G. The licenses granted by the ROC government authorities for operating 2G mobile services on the GSM 900MHz and 1800MHz spectrum will expire in 2012 and 2013 respectively. All 2G mobile operators have asked the government regulators to extend the licenses.

No official policy shift to switch current focus from WiMAX to Long-term evolution despite a number of the leading telecom equipment providers urging the Taiwan government to look at the development of LTE technology. The government had previously earmarked a total of NT$7 billion (US$199.4 million) to push the Mobile Taiwan (M-Taiwan) program aiming at greater WiMAX coverage on the island.

Chunghwa Telecom planning to upgrade its mobile infrastructure to HSPA+ technology and launch the service over its networks by 2010, and then build an LTE network in 2011. The company is already experimenting with 4G technology and collaborating with a number of other companies to develop LTE products and solutions suited to Taiwan’s market.

Chunghwa Telecom entering a partnership with Microsoft in late 2009 to collaborate on cloud services and applications for end users. Chunghwa Telecom is to establish a NT$13 billion data centre using new Microsoft technology named Microsoft Global Foundation Services.Aggressive deployments of 3.5G infrastructure by VIBO in 2009 and expecting its capital expenditure to top NT$2 billion (US$62.9 million) in 2010, potentially reaching NT$3 billion as the company upgrades its networks. Data in this report is the latest available at the time of preparation and may not be for the current year. 

1. Key Statistics
2. Telecommunications Market
2.1 Overview
2.2 Business environment overview
2.3 Fixed line versus mobile comparison
2.4 Telecom revenue by service
2.5 Data communications revenue
2.6 Fixed, mobile, Internet and broadband subscriber comparison
3. Regulatory Environment
3.1 Regulatory authorities
3.2 Legislation and market liberalisation
3.3 The 1996 Telecom Bill
3.4 Ministry of Transport and Communications (MOTC)
3.5 National Communications Commission (NCC)
3.6 Privatisation of Chunghwa Telecom
3.7 Foreign investment
3.8 Licensing
3.9 Fair Trade Law
3.10 Telecoms tariffs
3.11 National Information and Communication Initiative (NICI)
4. Fixed Network Market
4.1 Market overview
4.2 Fixed network operators’ market share
4.3 Submarine cable networks
4.4 Satellite networks
5. Major Operators
5.1 Chunghwa Telecom Co Ltd (CHT)
5.1.1 CHT - background
5.1.2 CHT - financials
5.1.3 CHT - revenue breakdown
5.1.4 CHT - subscriber base
5.1.5 CHT - investments
5.1.6 CHT - market share by segment
5.1.7 CHT - mobile network - overview
5.1.8 CHT - mobile network - 3G
5.1.9 CHT - mobile network - partnerships
5.1.10 CHT - broadband - HiNet
5.1.11 CHT - broadband - FTTx
5.1.12 CHT - broadband - Movies-on-Demand (MOD)
5.1.13 CHT - recent financial performance
5.2 Far EasTone Telecommunications Group
5.2.1 Far EasTone - background
5.2.2 Far EasTone - financials
5.2.3 Far EasTone - subscribers
5.2.4 KG Telecom
5.2.5 New Century InfoComm Tech Co Ltd (Sparq)
5.3 Taiwan Mobile (formerly Taiwan Cellular)
5.3.1 Taiwan Mobile - background
5.3.2 Taiwan Mobile - financials
5.3.3 Taiwan Mobile - subscribers
5.3.4 Taiwan Fixed Network Telecom
5.4 Asia Pacific Broadband Wireless (APBW)
5.5 VIBO Telecom
5.6 Major cable TV players
5.6.1 kbro (previously Eastern Multimedia Group (EMG))
5.6.2 Taiwan Broadband Communications
5.6.3 China Network Systems (previously United Communications Group)
6. Internet Market
6.1 Overview of the Internet market
6.2 ISP market
6.3 Internet statistics
6.3.1 Internet users and subscribers
6.3.2 Internet bandwidth capacity
6.3.3 Internet hosts
7. Broadband Market
7.1 Overview of Taiwan’s broadband market
7.2 Broadband statistics
7.2.1 Fixed-line broadband market development
7.2.2 Fixed-line broadband market by access type
7.2.3 Fixed-line and mobile broadband market development
7.3 Government initiatives for broadband and m-Taiwan
7.4 Broadband technologies
7.4.1 Digital Subscriber Line (DSL)
7.4.2 Cable modems
7.4.3 Fibre-to-the-Home (FttH)
7.4.4 Chunghwa telecom representative statistics
7.5 WiMAX
7.5.1 WiMAX in Taiwan - background
7.5.2 WiMAX in Taiwan - licensing
7.5.3 WiMAX in Taiwan - network rollouts
7.5.4 WiMAX roaming
8. Digital Media / Digital Economy
8.1 E-services and M-services
8.1.1 e-Taiwan
8.1.2 E-commerce
8.1.3 E-government
8.1.4 M-commerce
8.2 Broadcasting market
8.2.1 Market overview
8.2.2 Television
8.2.3 Digital terrestrial services
8.3 Digital TV and Cable TV
8.3.1 Digital TV
8.3.2 Cable TV
9. Mobile Communications
9.1 Overview of Taiwan’s mobile market
9.2 Mobile statistics
9.2.1 Mobile sector revenues
9.2.2 Mobile subscribers and penetration
9.2.3 Mobile ARPU
9.2.4 3G mobile subscribers
9.3 Major mobile operators
9.3.1 Mobile operator comparison
9.3.2 Net additions per mobile operator comparison
9.3.3 ARPU per mobile operator comparison
9.3.4 3G mobile operator comparison
9.4 Mobile services
9.4.1 Prepaid cards
9.4.2 Personal Handyphone Service (PHS)/Personal Access System (PAS)
9.4.3 Mobile data
9.4.4 SMS message volume, WAP and GPRS subscribers
9.4.5 Mobile Internet
9.4.6 Mobile TV
9.4.7 Mobile value-added services
9.4.8 Mobile banking
9.5 Mobile Number Portability (MNP)
9.6 Third Generation (3G) mobile
9.6.1 Overview
9.6.2 3G roll out
9.7 4G and LTE
10. Glossary of Abbreviations
Table 1 - Country statistics Taiwan - 2009
Table 2 - Telecom revenue and investment statistics - 2009
Table 3 - Telephone network statistics - 2009
Table 4 - Internet user statistics - 2009
Table 5 - Broadband statistics - 2009
Table 6 - Mobile statistics - 2009
Table 7 - National telecommunications authorities
Table 8 - Fixed telephone lines versus mobile subscriptions and penetrations - 1997 - 2010; 2015; 2020
Table 9 - Call volumes for mobile and fixed networks - 1999 - 2008
Table 10 - Distribution of telecom revenue by services - 2008
Table 11 - Data communication revenue as proportion of total telecom revenue - 2001 - 2008
Table 12 - Number of telecom subscribers by service - 2001 - 2008; 2010; 2015; 2020
Table 13 - Number of telecom subscribers per 100 inhabitants - 2001 - 2008; 2010; 2015; 2020
Table 14 - Fixed network operators - market share by revenue - 2008
Table 15 - Chunghwa Telecom fixed subscribers and market share - 2004 - 2008
Table 16 - Chunghwa Telecom revenue, CAPEX, net profit and employees - 2000 - 2009
Table 17 - Chunghwa Telecom revenue breakdown for 2003; 2006 - 2008
Table 18 - Chunghwa Telecom fixed line and mobile subscribers and market share - 2000 - 2009
Table 19 - Chunghwa Telecom’s subscriber base - November 2009
Table 20 - Chunghwa Telecom market share by segment - September 2009
Table 21 - Chunghwa Telecom mobile subscribers and annual change - 1998 - 2009
Table 22 - Chunghwa Telecom’s selected mobile network operational data - 2006 - 2009
Table 23 - Chunghwa Telecom Internet HiNet subscribers by access type - 2003 - 2009
Table 24 - Chunghwa Telecom broadband network development by number of ports - 2007 - 2013
Table 25 - Chunghwa Telecom Internet ARPU in NT$ - 2003 - 2009
Table 26 - Far EasTone revenue, EBITDA, CAPEX, net profit and ARPU - 2003 - 2008
Table 27 - Far EasTone mobile subscribers and annual change - 1998 - 2009
Table 28 - Far EasTone selected operational data - 2006 - 2009
Table 29 - KG Telecom mobile subscribers and annual change - 1998 - 2006
Table 30 - Taiwan Mobile revenue and net profit - 2001 - 2009
Table 31 - Taiwan Mobile revenue breakdown per business segment - November 2009
Table 32 - Taiwan Mobile subscribers and annual change - 1998 - 2009
Table 33 - Taiwan Mobile selected operational data - 2006 - 2009
Table 34 - APBW mobile subscribers and annual change - 2003 - 2009
Table 35 - VIBO Telecom mobile subscribers and annual change - 2005 - 2009
Table 36 - Cable subscribers by major operator - 2005 - 2008
Table 37 - Internet users and subscribers - 1995 - 2010; 2015; 2020
Table 38 - Internet subscribers by access method - 2007
Table 39 - International Internet bandwidth capacity - 2001 - 2010
Table 40 - Number of Internet hosts in Taiwan - 2001 - 2008
Table 41 - Fixed-line broadband subscribers, penetration and proportion of Internet subscribers - 2000 - 2009
Table 42 - Broadband subscribers and households - September 2009
Table 43 - Broadband subscribers and annual change by access - September 2009
Table 44 - Broadband subscribers by access technology - 2001 - 2008
Table 45 - Detail of fixed-line and wireless broadband subscribers - 2003 - 2009
Table 46 - Total fixed-line and wireless broadband subscribers and penetration - 2003 - 2010; 2015; 2020
Table 47 - DSL subscribers - 2001 - 2009
Table 48 - Breakdown of xDSL and Cable download speeds - December 2007
Table 49 - Chunghwa Telecom broadband subscribers and market share - 2001 - 2008
Table 50 - Chunghwa Telecom HiNet subscriber and ARPU - 2004 - 2008
Table 51 - Chunghwa Telecom broadband charges for ADSL and FTTx - January 2009
Table 52 - Taiwan 2.5GHz spectrum winners
Table 53 - Key broadcasting statistics - 2009
Table 54 - Media consumption in Taiwan - 2006
Table 55 - Cable TV operator revenues and investment in select countries - 2004 - 2006
Table 56 - Pay TV subscribers by platform - 2002 - 2007
Table 57 - Mobile services revenue - 1992 - 2008
Table 58 - Mobile subscribers and penetration rates - 1995 - 2020
Table 59 - Evolution of the mobile market with PHS, 2G and 3G - 2003 - 2008
Table 60 - 2G and 3G mobile services ARPU - 2005 - 2008
Table 61 - 3G mobile subscribers and market share - 2003 - 2010; 2015; 2020
Table 62 - Mobile operators, subscribers and annual change - June 2009
Table 63 - Mobile share by service revenue for top three operators - Q1 2009
Table 64 - Mobile subscribers, net additions by operator - Q2 2009
Table 65 - Mobile subscribers, market share and ARPU by operator - June 2009
Table 66 - 3G mobile subscribers and market share - June 2009
Table 67 - Prepaid 2G subscribers - market share - 2000 - 2008
Table 68 - PHS subscriber growth - 2001 - 2008
Table 69 - Mobile data service revenue as proportion of total mobile revenue - 2001 - 2008
Table 70 - SMS message volume and revenue - 2000 - 2008
Table 71 - Mobile Internet subscribers - 2001 - 2008
Table 72 - Mobile TV trial broadcasters
Exhibit 1 - Major global/regional submarine cables with landing point in Taiwan - 2009
Exhibit 2 - Major broadcasting organisations
Exhibit 3 - Mobile data licence winners

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