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Taiwan - Mobile Market - Overview, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Taiwan has moved energetically into the ‘next generation’ of mobile technology and services over the past decade and towards end 2012, penetration had passed the 125% mark. Following the launch of 3G services in 2003, the market took over three years to reach the ‘one million subscribers’ but increasing competition and increasing handset and applications availability put the market into overdrive. By 3Q 2012 there were close to 22 million 3G subscribers, making up nearly 75% of the total mobile subscriber base. This report provides an overview of the mobile market as well as industry level and operator level statistics on subscribers, market share and ARPU. Total mobile and 3G subscriber forecasts and penetration levels to 2017 are included.

Key Developments:

A highly penetrated market continues to see operators introducing value-added, higher-margin products; 2G mobile licences in 900MHz and 1800MHz spectrum set to expire in 2012 and 2013 respectively; CHT leads market share in terms of total subscriber base; 3G market shows heightened competition; mobile broadband driving more vibrant online commerce, entertainment and advertising to 2015 and in particular mHealth; introduction of NFC payments; moves by WiMAX operators to convert licenses to LTE; LTE licensing to take place in 2014 at the earliest leaving Taiwan as the only major market without LTE services in Southeast Asia for the next few years.

Companies covered in this report include:

Chunghwa Telecom (CHT); Far EasTone; Taiwan Mobile; Asia Pacific Broadband Wireless (APBW); Vibo Telecom.


1. Synopsis
2. Overview of Taiwan’s mobile market
3. Mobile statistics
3.1 Mobile sector revenues
3.2 Mobile subscriber statistics
3.3 Mobile ARPU
3.4 3G mobile subscriber statistics
4. Forecasts
4.1 Forecast total mobile subscribers – 2011; 2017
4.2 Forecast 3G mobile subscribers – 2011; 2017
4.3 Forecasting methodology
5. Major mobile operators
5.1 Mobile operator comparison
5.2 Net additions per mobile operator comparison
5.3 ARPU per mobile operator comparison
5.4 3G mobile operator comparison
6. Mobile services
6.1 Prepaid cards
6.2 SMS message volume, WAP and GPRS subscribers
6.3 Mobile internet
6.4 Mobile TV
6.5 Mobile value-added services
6.6 Mobile banking
6.7 NFC payments
7. Mobile Number Portability (MNP)
8. Personal Handyphone Service (PHS)
9. Third Generation (3G) mobile
9.1 Background
9.2 3G roll out
10. 4G and LTE
11. Related reports
List of Tables, Exhibits and Charts
Table 1 – Taiwan - Mobile services revenue – 1992 - 2011
Table 2 – Taiwan - Mobile subscribers and penetration – 1995 - 2013
Table 3 –Taiwan – Mobile subscriber growth by technology (PHS, 2G and 3G) – 2003 – 2012
Table 4 – 2G and 3G mobile services ARPU – 2005 - 2011
Table 5 – Taiwan - 3G mobile subscribers and market share – 2003 - 2013
Table 6 – Taiwan - Forecast mobile subscribers and penetration – lower band: 2011 - 2012; 2017
Table 7 – Taiwan - Forecast mobile subscribers and penetration – higher band: 2011 - 2012; 2017
Table 8 – Taiwan - Forecast 3G mobile subscribers and penetration – lower band: 2011 - 2012; 2017
Table 9 – Taiwan - Forecast 3G mobile subscribers and penetration - higher band: 2011 - 2012; 2017
Table 10 – Taiwan - Mobile operators, subscribers and annual change – December 2011
Table 11 – Taiwan - Mobile subscribers, net additions by operator – 1Q – 3Q 2012
Table 12 – Taiwan - Mobile subscribers, market share and ARPU by operator – September 2012
Table 13 – Taiwan - 3G mobile subscribers and market share – June 2012
Table 14 – Taiwan - Prepaid mobile subscribers – market share – 2001 - 2011
Table 15 – Taiwan - SMS message volume and revenue, WAP and GPRS subscribers – 2001 - 2012
Table 16 – Taiwan - Mobile internet subscribers – 2001 - 2011
Table 17 – Taiwan PHS subscriber growth – 2001 - 2012
Chart 1 – Taiwan - Mobile subscribers and penetration – 1995 - 2013
Chart 2 – Taiwan - Mobile subscribers by technology (PHS, 2G, 3G) – 2003 - 2012
Chart 3 – Taiwan - 3G mobile subscribers and penetration – 2003 - 2013
Chart 4 – Taiwan - Mobile internet subscribers – 2001 - 2011
Exhibit 1 – Mobile TV trial broadcasters

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