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Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


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Switzerland - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Switzerland's mobile market has undergone a number of changes in recent years, with the operator Salt (formerly Orange Switzerland) having been acquired by NJJ Capital in February 2015, and with Sunrise having been acquired by a private equity firm, CVC Capital Partners. Following an IPO in February 2016 Sunrise raised CHF2.274 billion. Shortly afterwards a 23.8% stake in Sunrise was sold to the German mobile services provider freenet.

The market has also benefited from the entry of the main cableco UPC, which provides mobile voice and data services as an MVNO. As a full-service provider of quad-play bundles UPC can compete more effectively with Sunrise and Swisscom.

Mobile penetration is on a par with the European average while mobile data use among consumers has increased rapidly in line with the expended reach of technologies including HSPA and LTE. Customer use of mobile data services is helping to offset declining ARPU and lower traffic in the SMS segment as consumers adopt a range of OTT messaging services. Higher data usage also encouraged Swisscom to decide to switch off its 2G infrastructure and utilise these network assets for LTE and forthcoming 5G services.

This report assesses Switzerland's mobile market, presenting an analysis on the regulatory environment and a profile of the main providers. It provides data on service offerings, developments in mobile TV and other new technologies, and provides subscriber forecasts to 2021.

Key developments:

Reduced MTRs kick in for 2017; Sunrise considers sale of parts of its mobile network infrastructure; Swisscom partners with Ericsson to prepare path for commercial 5G services by 2020, prepares launch of LTE-A Pro services later in 2017; Orange Switzerland rebranded as Salt; Swisscom trials three-band LTE-A offering data at up to 450Mb/s, plans to switch off its 2G network by 2020; Swisscom delivers on VoLTE and Wi-Fi calling; MNOs join to develop NFC-based payment platform; multiple band spectrum auction raises CHF996 million; Swisscom launches M2M services; UPC provides backhaul services for Salt's LTE network; report update includes the regulator's market data for 2015, telcos' operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Swisscom Mobile, Salt (Orange Switzerland), Sunrise


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
4. Mobile voice
5. Mobile data
5.1 SMS and MMS
6. Mobile broadband
7. Regulatory issues
7.1 Spectrum regulations and spectrum auctions
7.1.1 Licensing
7.1.2 Digital dividend spectrum
7.1.3 Spectrum auctions
7.2 Mobile Number Portability (MNP)
7.3 Mobile termination Rates (MTRs)
7.4 Roaming
8. Mobile infrastructure
8.1 Digital networks
8.1.1 GSM
8.1.2 Third Generation (3G) mobile
8.1.3 Long-term Evolution (LTE)
8.1.4 5G developments
8.2 Other infrastructure developments
8.3 General Packet Radio Service (GPRS)
8.3.1 High-Speed Packet Access (HSPA)
8.3.2 High-Speed Circuit Switched Data (HSCSD)
8.3.3 Enhanced Data for GSM Evolution (EDGE)
8.4 M2M networks
9. Major mobile operators
9.1 Swisscom Mobile
9.1.1 Network contracts
9.2 Sunrise
9.3 Salt (Orange)
9.3.1 Failed merger of Orange Sunrise
9.4 Mobile Virtual Network Operators (MVNOs)
9.5 Mobile Virtual Network Enablers (MVNEs)
9.6 Mobile content and applications
9.6.1 m-TV
9.6.2 m-Music
9.6.3 Location-based services
9.6.4 m-ticketing
9.6.5 m-commerce
10. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1995; 1997; 1999 - 2009
Table 2 Mobile subscribers and penetration rate 2010 - 2017
Table 3 Mobile market revenue 2000 - 2015
Table 4 Historic - Mobile sector investment, UMTS and total 1998 - 2011
Table 5 Share of subscribers by MNO 2003 - 2015
Table 6 Mobile network coverage by technology 2010 - 2016
Table 7 Historic - Prepaid subscribers and market share 1998 - 2009
Table 8 Prepaid subscribers and market share 2010 - 2017
Table 9 Swisscom mobile retail contract and prepaid subscribers 2006 - 2016
Table 10 Swisscom Mobile prepaid share of subscribers 1998 - 2016
Table 11 Swisscom Mobile SMS and MMS traffic 2007 - 2014
Table 12 SMS traffic 2002 - 2015
Table 13 MMS traffic 2003 - 2015
Table 14 Mobile internet subscribers by technology 2009 - 2015
Table 15 Mobile data volume (historic) 2008 - 2015
Table 16 Mobile spectrum auction 2012
Table 17 Mobile numbers ported 2000 - 2015
Table 18 Mobile termination charges by operator 2006; 2009 - 2011
Table 19 Mobile termination charges by operator 2016 - 2019
Table 21 European data roaming charges 2014 - 2017
Table 22 3G mobile subscribers 2010 - 2015
Table 23 Swisscom Mobile blended ARPU 2006 - 2014
Table 24 Swisscom Mobile retail revenue 2003 - 2016
Table 25 Swisscom Mobile subscribers 2006 - 2016
Table 26 Sunrise subscribers 2004 - 2016
Table 27 Historic - Sunrise revenue and annual change (DKK) 2006 - 2010
Table 28 Sunrise mobile revenue (CHF) 2009 - 2016
Table 29 Sunrise subscribers ARPU 2011 - 2016
Table 30 Salt mobile subscribers 2000 - 2016
Table 31 Historic Salt mobile revenue (), annual change 2005 - 2011
Table 32 Salt financial data (CHF) 2010 - 2014
Table 33 Salt ARPU 2006 - 2011
Table 34 Salt mobile data as percentage of revenue (historic) 2003 - 2011
Chart 1 Mobile subscribers and penetration rate 2005 2017
Chart 2 Share of subscribers by MNO 2005 2015
Chart 3 Prepaid subscribers and market share 2003 2017
Chart 4 Swisscom Mobile contract and prepaid subscribers 2006 2016

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