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Switzerland - Digital Economy and Digital TV - Insights, Statistics and Analysis

Switzerland - Digital Economy and Digital TV - Insights, Statistics and Analysis

Switzerland has a developed market for converged media. Many areas of the country have switched from analogue to digital TV transmission, paving the way for digital dividend spectrum to be used for other services including mobile TV and mobile broadband. Swisscom has ramped up its fibre rollout plans, aiming to provide fibre to 1.1 million homes, or a third of the population, by the end of 2015. Complementary cable networks are dominated by UPC Cablecom, which has upgraded most of its infrastructure to provide 250Mb/s services. Together, these networks enable a growing number of consumers to access bundled services. With its continuing migration from copper infrastructure to fibre, Swisscom planned to switch all fixed-voice traffic to VoIP by 2018. This report presents an analysis of Switzerland's digital and terrestrial TV markets, as well as an overview of developments in digital media services.

Key developments:

Sunrise launches Sunrise TV service, updates IPTV functionality; UPC Cablecom expands network reach by acquisitions of several municipal cablecos; regulator's 2014 market report; telcos' operating and financial data to Q4 2014; recent market developments.

Companies covered in this report include:

Swisscom, Sunrise, Cybernet, UPC Cablecom, Hospitality Services.


1. Synopsis
2. Digital media
2.1 Key general trends
2.2 Business models
2.2.1 Bundled services
2.3 Regulatory issues
2.3.1 VoIP
2.4 Digital TV (DTV)
2.4.1 Overview
2.4.2 Broadband (IPTV)
2.4.3 Cable TV
2.4.4 Satellite
2.4.5 Free-to-Air (FTA) TV
2.4.6 Digital Terrestrial TV
2.4.7 Interactive TV (iTV)
2.4.8 Video-on-Demand (VoD)
2.4.9 VoIP
3. Related reports
Table 1 Subscribers by bundled service 2007 - 2011
Table 2 VoIP subscribers 2004 - 2014
Table 3 Swisscom IPTV subscribers 2006 - 2014
Table 4 Sunrise IPTV subscribers 2013 - 2014
Table 5 Cable TV subscribers and penetration rate 2002 - 2014
Table 6 Swisscable cable TV subscribers by type 2003 - 2012
Table 7 Swisscable cable TV, broadband and telephony subscribers 2003 - 2013
Table 8 UPC operational data: subscriber statistics 2008 - 2014
Table 9 Satellite services revenue 2007 - 2014
Chart 1 Swisscom IPTV subscribers 2006 2014
Chart 2 Cable TV subscribers and penetration rate 2002 2014
Chart 3 Swisscable cable TV, broadband and telephony subscribers 2003 2013
Chart 4 UPC operational data: subscriber statistics 2008 2014
Exhibit 1 Overview of digital media convergence

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