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Sweden - Telecoms, IP Networks, Digital Media and Forecasts


Attention: There is an updated edition available for this report.

Broadband Strategy aiming for 90% access to 100Mb/s broadband by 2020.

BuddeComm’s annual publication, Sweden - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in one of Europe’s more vibrant and progressive countries. The report includes the regulator’s market data to the end of 2011, telcos’ financial and operating data to June 2012, and market developments to late 2012.

Telecom market overview

Sweden has fared better than most countries in weathering the region’s ongoing economic downturn. GDP fell 5.3% in 2009 in the wake of the 2008 crisis, but recovered quickly, growing at some 5.5% in 2010 and 4% in 2011 before falling to an estimated 0.8% in 2012 as the region’s economic difficulties weigh down on exports. Despite the economic climate, telecoms market revenue increased 3.8% in 2010 following a number of years during which growth was stagnant. Continued growth, albeit slow, is expected for 2012 and 2013. The market has continued the trend for consumer migration to mobile voice and data services at the expense of fixed-line telephony. More calls are now made via mobile networks than the fixed network, while there are almost as many mobile broadband subscriptions as there are via the copper network.

The broadband market benefits from extensive infrastructure-based competition. The dominant DSL platform has contracted in recent years as consumers have migrated to FttH networks. This trend will become more pronounced in coming years, compounded by greater adoption of mobile broadband offerings as LTE networks depending on fibre backhaul take shape into 2013. Lower revenue from fixed and mobile telephony has been partly offset by increases from the CATV sector.

Mobile market

Mobile networks also now carry more voice traffic than fixed networks – 55% of all traffic compared to 10% in 2001. Accounting for customer use of multiple SIM cards, mobile penetration in early 2012 was about 99%. Sweden has been at the forefront of LTE developments, having launched services in late 2009. The country was also among the first to provide 2.6GHz spectrum for LTE, and to allow refarming of 3G for 4G. As a result, the rate of LTE take-up in Sweden accelerated sharply in 2011 and 2012, assisted by greatly expanded coverage from all four MNOs and the wider availability of LTE-enabled tablets and devices.

Key telecom parameters – 2010; 2012
Sector | 2010 | 2012 (e)

Subscribers by sector:

Fixed broadband subscribers | 2.99 | 3.12
Mobile broadband | 2.9 | 3.9
Mobile phone | 12.58 | 13.75
Fixed-line telephony | 4.3 | 3.9

Penetration by sector:

Fixed broadband | 38% | 43%
Mobile SIM | 133% | 141%
Fixed-line | 54% | 50%
(Source: BuddeComm)

Market Highlights

The number of quad play subscribers looks set to grow rapidly during the next few years as consumers take advantage of cheaper offers from operators able to exploit their upgraded networks. The range of offers is unlikely to widen, given that the most popular combination is broadband with fixed telephony, which represents over half of all bundled subscriptions. In triple play, fixed telephony with fixed broadband and TV represent most bundles.

TeliaSonera’s ownership of dark fibre in the access network prompted the regulator to impose access obligations in the network infrastructure market.

The first stage of auction for licences in the 1800MHz band in late 2011 aimed at realizing the government’s Broadband Strategy. Licences are valid from the beginning of 2013 to 2037.

Mobile data use is set to grow more rapidly during the next few years as LTE and HSPA networks expand across the country. High growth in mobile data use has not been matched with revenue growth given existing market competition and regulatory measures on data tariffs.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Sweden.

It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators – privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of spectrum auctions and new license awards;
3G developments, regulatory issues and technologies including HSPA and LTE;
Broadband migration to an FttH architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.


1. Key Statistics
2. Telecommunications Market
2.1 Overview of Sweden’s telecom market
3. Regulatory Environment
3.1 History
3.2 Regulatory authority
3.2.1 National Post and Telecom Agency
3.3 Telecom sector liberalisation in Sweden
3.3.1 Privatisation of Telia
3.3.2 Interconnect
3.3.3 Access
3.3.4 Number portability (NP)
3.3.5 Carrier PreSelection (CPS)
3.3.6 Wholesale Line Rental (WLR)
4. Fixed Network Operators
4.1 Overview of operators
4.1.1 Fixed-line statistics
4.2 TeliaSonera
4.2.1 Restructuring
4.2.2 Functional separation of TeliaSonera
4.3 Tele2
4.4 Telenor Sweden
5. Telecommunications Infrastructure
5.1 National telecom network
5.2 International infrastructure
5.2.1 Submarine cable networks
5.2.2 Satellite networks
6. Broadband Market
6.1 Overview
6.2 Government support
6.3 Broadband strategy – 2010
6.4 Broadband strategy – 2020
6.5 eGovernment
6.6 eHealth
6.7 Competition
6.8 Municipal action
6.9 Broadband statistics
6.10 Cable
6.10.1 Com Hem
6.11 Asymmetrical Digital Subscriber Line (ADSL)
6.11.1 Regulatory concerns
6.11.2 Open access
6.11.3 ADSL2+
6.11.4 VDSL2+
6.12 Fibre-to-the-Home (FttH) networks
6.12.1 Overview
6.12.2 TeliaSonera
6.12.3 Regulating dark fibre
6.12.4 Bredbandsbolaget
6.12.5 PiteEnergi
6.12.6 BAS
6.12.7 Other developments
6.13 Broadband Powerline (BPL)
6.14 Mobile broadband
6.14.1 Fixed Wireless Access (FWA)
6.14.2 Wireless LANS
6.14.3 WiFi/WiMAX
6.14.4 Satellite
7. Digital Media
7.1 Overview of digital media
7.2 Key general trends
7.3 Digital media
7.3.1 Business models – bundled services
7.4 Regulatory issues
7.4.1 Digital dividend
7.5 Digital TV
7.5.1 Market overview
7.5.2 Broadband TV (IPTV)
7.5.3 Video-on-Demand (VoD)
7.5.4 Voice over Internet Protocol (VoIP)
7.5.5 Interactive TV (iTV)
7.5.6 Cable TV
7.5.7 Satellite-based digital pay TV developments
7.5.8 Digital terrestrial TV (DTTV)
7.5.9 Free-to-Air (FTA) TV
8. Mobile Communications
8.1 Overview of Sweden’s mobile market
8.1.1 Mobile statistics
8.1.2 Operator market shares
8.2 Regulatory issues
8.2.1 Spectrum regulations and spectrum auctions
8.2.2 Roaming
8.2.3 Mobile Number Portability (MNP)
8.2.4 Mobile termination rates (MTRs)
8.2.5 Network sharing
8.3 Mobile technologies
8.3.1 Analogue
8.3.2 Digital
8.3.3 Third Generation (3G) mobile
8.4 Major mobile operators
8.4.1 Telia Mobile
8.4.2 Tele2 Mobile
8.4.3 Telenor Mobile
8.4.4 Net4Mobility
8.4.5 Hutchison 3G Sweden
8.4.6 Mobile Virtual Network Operators (MVNOs)
8.4.7 Mobile Virtual Network Enablers (MVNEs)
8.5 Mobile voice services
8.5.1 Prepaid
8.5.2 Satellite mobile
8.6 Mobile Messaging
8.6.1 Short Message Service (SMS)
8.6.2 Multimedia Messaging Service (MMS)
8.7 Mobile data services
8.7.1 Overview
8.7.2 General Packet Radio Service (GPRS)
8.7.3 High-Speed Packet Access (HSPA)
8.7.4 Evolved HSPA (HSPA+)
8.7.5 High-Speed Circuit-Switched Data (HSCSD)
8.7.6 Enhanced Data for GSM evolution (EDGE)
8.7.7 Push-to-Talk (PTT)
8.7.8 Long-term Evolution (LTE)
8.7.9 Femtocells
8.7.10 Mobile TV
8.8 Mobile content and applications
8.8.1 Location-based services
8.8.2 Mobile music
8.8.3 Other developments
8.8.4 M-payments
8.8.5 M2M
9. Forecasts
9.1 Forecasts – broadband subscribers – 2010 - 2013; 2020
9.1.1 Scenario 1 – higher broadband subscriber growth
9.1.2 Scenario 2 – lower broadband subscriber growth
9.2 Forecasts Mobile
9.2.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
9.2.2 Forecasts – UMTS subscribers – 2006 – 2012; 2015
10. Glossary of Abbreviations
List of Tables, Charts and Exhibits
Table 1 – Country statistics – 2012 (e)
Table 2 – Telecom revenue and investment statistics – 2012 (e)
Table 3 – Telephone network statistics – 2012 (e)
Table 4 – Internet user statistics – 2012 (e)
Table 5 – Broadband statistics – 2012 (e)
Table 6 – Mobile statistics – 2012 (e)
Table 7 – National telecommunications authority
Table 8 – End-user revenue by service – 2001 - 2012
Table 9 – End-user revenue growth: fixed line, internet, mobile and mobile data – 1995 - 2011
Table 10 – End-user traffic in minutes by technology – 2000 - 2011
Table 11 – Telecom revenue per household by sector – 2001 - 2011
Table 12 – Telecom revenue growth per household by sector – 2001 - 2011
Table 13 – TeliaSonera wholesale lines, PSTN, LLU – 2005 - 2012
Table 14 – Interconnect minutes and revenue from fixed networks – 2006 - 2011
Table 15 – Annual fixed number portings – 2002 - 2012
Table 16 – Carrier preselection customers, residential and business – 1999 - 2011
Table 17 – Wholesale Line Rental customers, households and business – 2005 - 2011
Table 18 – Market share of fixed-telephony subscribers by operator – 2006 - 2011
Table 19 – Fixed telephony subscriptions: PSTN, ISDN – 2000 - 2012
Table 20 – Fixed telephony subscriptions: alternative IP access – 2005 - 2012
Table 21 – TeliaSonera subscribers (Sweden) – 2002 - 2012
Table 22 – TeliaSonera Group subscribers - 2005 - 2012
Table 23 – TeliaSonera Group financial data – 2007 - 2012
Table 24 – TeliaSonera Group financial data by sector – 2008 - 2012
Table 25 – Tele2 Sweden revenue by sector – 2007 - 2012
Table 26 – Tele2 Group financial overview – 2006 - 2012
Table 27 – Tele2 Sweden subscribers by sector – 2006 - 2012
Table 28 – Bredbandsbolaget (Telenor) subscribers by sector – 2004 - 2011
Table 29 –Telenor telephony, internet, TV subscribers – 2010 - 2012
Table 30 – Telenor Sweden fixed-line revenue – 2005 - 2012
Table 31 – Telenor Sweden financial data – 2008 - 2012
Table 32 – Fixed lines in service and teledensity – 1995 - 2013
Table 33 – Internet services revenue – 2003 - 2012
Table 34 – Fixed broadband accesses by speed – 2005 - 2011
Table 35 – Internet access by data speed as a proportion of households – 1997 - 2011
Table 36 – Broadband market share of subscribers by operator – 2006 - 2010
Table 37 – Proportion of internet revenue by access type – 2000 - 2011
Table 38 – Internet monthly revenue - 2000 - 2012
Table 39 – Growth in fixed-line broadband accesses – 2001 - 2013
Table 40 – Internet users and penetration rate – 1996 - 2013
Table 41 – Proportion of internet subscribers by type – 2000 - 2012
Table 42 – Internet subscribers: PSTN, ISDN – 2000 - 2013
Table 43 – Total internet subscribers – 2000 - 2013
Table 44 – Fixed-line broadband subscribers by access type – 2004 - 2013
Table 45 – Broadband penetration by technology – 2006 - 2012
Table 46 – Cable broadband subscribers – 2000 - 2012
Table 47 – Com Hem subscribers by type– 2005 - 2012
Table 48 – Com Hem financial data – 2007 - 2012
Table 49 – xDSL subscribers – 2000 - 2012
Table 50 – TeliaSonera broadband revenue and ARPU (Sweden) – 2006 - 2012
Table 51 – TeliaSonera broadband subscribers (Sweden) – 2005 - 2012
Table 52 – Tele2 broadband financial data (Sweden) – 2008 - 2012
Table 53 – Tele2 broadband subscribers – 2008 - 2012
Table 54 – Fibre subscribers – 2002 - 2012
Table 55 – Bredbandsbolaget (Telenor) broadband subscribers – 2004 - 2012
Table 56 – Mobile broadband subscribers – 2006 - 2013
Table 57 – Tele2 mobile broadband subscribers – 2007 - 2011
Table 58 – Mobile broadband market share by operator – 2007 - 2011
Table 59 – 3.7GHz licence results – 2009
Table 60 – Subscribers to bundled services, by service – 2008 - 2012
Table 61 – Double play subscribers by type - 2008 - 2011
Table 62 – Triple play subscribers by type - 2008 - 2011
Table 63 – Digital TV subscribers by sector - 2006 - 2012
Table 64 – Digital TV subscribers, total subscribers - 2006 - 2012
Table 65 – Digital TV market share of subscribers by operator - 2006 - 2011
Table 66 – Digital TV revenue - 2009 - 2011
Table 67 – IPTV subscribers by sector - 2006 - 2013
Table 68 – MTG IPTV subscribers – 2007 - 2010
Table 69 – TeliaSonera IPTV subscribers – 2006 - 2012
Table 70 – VoIP subscribers and annual change – 2004 - 2012
Table 71 – VoIP revenue – 2008 – 2013
Table 72 – VoIP traffic – 2006 – 2013
Table 73 – VoIP access by technology – 2004 - 2011
Table 74 – TeliaSonera VoIP subscribers – 2007 - 2012
Table 75 – Telenor VoIP subscribers – 2007 - 2011
Table 76 – Cable TV subscribers by sector - 2006 - 2012
Table 77 – Com Hem subscriber statistics – 2005 - 2012
Table 78 – Com Hem financial data – 2007 - 2012
Table 79 – Canal Digital cable TV subscribers - Sweden – 2005 - 2011
Table 80 – Satellite TV subscribers – 2006 – 2012
Table 81 – Canal Digital DTH satellite subscribers - Nordics – 2005 - 2012
Table 82 – Viasat Broadcasting financial data – 2008 - 2012
Table 83 – Viasat subscribers – 2007 - 2012
Table 84 – Viasat Multiroom and Viasat+ subscribers – 2006 - 2011
Table 85 – Pay DTTV subscribers – 2007 - 2011
Table 86 – Boxer Sweden subscribers - 2006 - 2011
Table 87 – Boxer Sweden pay-TV revenue - 2008 - 2010
Table 88 – MTG (Nordic) revenue - 2006 – 2012
Table 89 – Mobile operators, subscribers and annual change – Jun 2012
Table 90 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Table 91 – GSM/UMTS and NMT subscribers (regulator data) – 1999 - 2012
Table 92 – Subscriber distribution by technology – 2001 - 2012
Table 93 – End-user revenue by service – 1995; 1997; 1999 - 2013
Table 94 – Mobile traffic in minutes and sector traffic use – 2001 - 2013
Table 95 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Table 96 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Table 97 – Market share of subscribers by operator (regulator data) – 1995 - 2011
Table 98 – European roaming charges – 2007 - 2011
Table 99 – European wholesale roaming charges – 2009 - 2011
Table 100 – Annual mobile numbers ported – 2008 - 2012
Table 101 – Mobile termination revenue traffic and revenue – 2000 - 2011
Table 102 – TeliaSonera Mobile subscribers – 2002 - 2012
Table 103 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2012
Table 104 – Telia Mobile revenue – 2007 - 2012
Table 105 – Tele2 mobile subscribers – 2004 - 2012
Table 106 – Tele2 Mobile (Sweden) financial data – 2005 - 2012
Table 107 – Tele2 Mobile (Sweden) blended ARPU– 2006 - 2012
Table 108 – Telenor Mobile Sweden financial data – 2004 - 2012
Table 109 – Telenor Mobile Sweden subscribers – 2005 - 2012
Table 110 – Telenor blended mobile ARPU (Sweden) – 2006 - 2012
Table 111 – H3 subscribers – 2009 - 2012
Table 112 – H3 revenue (Sweden and Denmark) –2008 -2010
Table 113 – H3 revenue (Sweden) –2010 -2011
Table 114 – H3 annualised ARPU (Sweden and Denmark) – 2008 - 2011
Table 115 – Active prepaid and contract subscribers - GSM/UMTS – 2000- 2012
Table 116 – Mobile subscriber revenue: contract and prepaid (SEK) – 2000 - 2012
Table 117 – Monthly SMS volumes per user – 2000 - 2012
Table 118 – Annual SMS volumes – 2000 - 2013
Table 119 – SMS revenue – 2000 – 2012
Table 120 – MMS messages sent, annual change and revenue – 2003 - 2013
Table 121 – MMS messaging revenue – 2004 - 2012
Table 122 – Mobile data services traffic – 2002 - 2012
Table 123 – Mobile data services subscribers – 2006 - 2012
Table 124 – Mobile retail data traffic revenue – 2002 - 2012
Table 125 – LTE subscribers – 2010 - 2012
Table 126 – Forecast broadband penetration – higher market growth scenario – 2010 - 2013; 2020
Table 127 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
Table 128 – Forecast broadband penetration – lower market growth scenario – 2010 - 2013; 2020
Table 129 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
Table 130 – Forecast blended mobile ARPU – 2009 - 2011; 2015
Table 131 – Forecast UMTS subscribers – 2009 - 2010; 2015
Chart 1 – End-user revenue by service – 2001 – 2012
Chart 2 – End-user traffic in minutes by technology – 2000 - 2011
Chart 3 – Telecom revenue per household by sector – 2001 – 2011
Chart 4 – TeliaSonera wholesale lines, PSTN, LLU – 2005 - 2011
Chart 5 – Market share of fixed-telephony subscribers by operator – 2006 - 2011
Chart 6 – Fixed telephony subscriptions: alternative IP access – 2005 - 2012
Chart 7 – TeliaSonera subscribers (Sweden) – 2002 - 2012
Chart 8 – TeliaSonera Group subscribers – 2005 - 2012
Chart 9 - TeliaSonera Group financial data – 2007 - 2012
Chart 10 – TeliaSonera Group financial data by sector – 2008 - 2012
Chart 11 – Tele2 Sweden revenue by sector – 2007 - 2012
Chart 12 - Tele2 Group financial overview – 2006 - 2012
Chart 13 – Tele2 Sweden subscribers by sector – 2006 - 2012
Chart 14 –Telenor subscribers by sector – 2004 - 2011
Chart 15 –Telenor telephony, internet, TV subscribers – 2010 – 2012
Chart 16 – Telenor Sweden financial data – 2008 - 2012
Chart 17 – Fixed lines in service and teledensity – 2003 - 2013
Chart 18 – Internet services revenue – 2003 - 2012
Chart 19 – Internet users and penetration rate – 2003 - 2013
Chart 20 – Proportion of internet subscribers by type – 2002 - 2012
Chart 21 Fixed-line broadband subscribers by access type – 2004 - 2013
Chart 22 – Com Hem subscribers by type– 2005 – 2012
Chart 23 – Com Hem financial data – 2007 - 2012
Chart 24 – Tele2 broadband financial data (Sweden) – 2008 - 2012
Chart 25 – Subscribers to bundled services, by service – 2008 - 2012
Chart 26 – Digital TV subscribers by sector - 2006 – 2012
Chart 27 – Digital TV subscribers – 2006 - 2012
Chart 28 – IPTV subscribers by sector – 2006 - 2013
Chart 29 – VoIP access by technology – 2004 - 2011
Chart 30 – Cable TV subscribers by sector - 2006 – 2012
Chart 31 – Com Hem subscriber statistics – 2005 - 2012
Chart 32 – Com Hem financial data – 2007 - 2012
Chart 33 – Viasat Broadcasting financial data – 2008 - 2012
Chart 34 Viasat subscribers – 2007 - 2012
Chart 35 – Viasat VAS subscribers (Nordics) – 2006 - 2011
Chart 36 – MTG revenue (Nordics) – 2006 - 2012
Chart 37 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Chart 38 – GSM/UMTS subscribers (regulator data) – 2006 - 2012
Chart 39 – End-user revenue by service – 2003- 2013
Chart 40 – Mobile traffic in minutes and sector traffic use – 2001 - 2013
Chart 41 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Chart 42 – Market share of subscribers by operator (regulator data) – 2000 – 2011
Chart 43 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2012
Chart 44 – Tele2 Mobile (Sweden) financial data – 2005 - 2012
Chart 45 – Telenor Mobile Sweden financial data – 2004 - 2012
Chart 46 – Active prepaid and contract subscribers – GSM/UMTS – 2000 - 2012
Chart 47 – Mobile data services subscribers – 2006 – 2012
Chart 48 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
Chart 49 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
Exhibit 1 – EU – The New Regulatory Framework (NRF)
Exhibit 2 – Access and the local loop
Exhibit 3 – Overview of digital media
Exhibit 4 – Digital dividend frequency availability - 2010
Exhibit 5 – UMTS licence awards in Sweden – 2000
Exhibit 6 – 800MHz licence awards in Sweden – 2011
Exhibit 7 – 1800MHz licence awards in Sweden – Oct 2011
Exhibit 8 – 2.6GHz licence awards in Sweden – May 2008
Exhibit 9 – Premium SMS market overview

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