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Sweden - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Sweden’s high mobile penetration rate is due to the burgeoning 3G sector, stimulated in turn by excellent infrastructure. The market has been enervated by greater consumer take-up for mobile data services as competition has forced down consumer prices. The analogue network was shut down in mid-2007, while the 450MHz and 900MHz frequencies have been switched to digital use to provide a national mobile broadband service. Spectrum in the 800MHz and 1800MHz bands auctioned in 2011 will provide additional capabilities to MNOs extending the LTE footprints. This report provides statistics and analysis on the Swedish mobile market, including the key regulatory issues, the growth of mobile data services and forecasts for the 3G subscriber base and mobile ARPU to 2015.

Key developments:

Regulator finds that 9% of mobile data users send 87% of traffic; government raises SEK2.05 billion from 800MHz spectrum; shared network of Telenor and H3 upgraded with HSPA+ to 42Mb/s; TeliaSonera planning VoLTE services in 2013; regulator consults on use of 2.3GHz spectrum; Net 1 upgrades network with CDMA2000 1xEV-DO Rev B technology in the 450MHz band; H3 contracts to provide world first LTE TDD/FDD dual-mode network; MNOs secure LTE smartphones; TeliaSonera plans LTE network expansion to cover 663 localities by the end of 2012; MNOs launch mobile wallet service JV; regulator assigns additional 1800MHz spectrum with generous terms; regulator’s market data for 2011; telcos’ operating and financial data to June 2012; market developments to April 2013.

Companies covered in this report include:

TeliaSonera, Tele2, H3 Sweden, Telenor Sweden, Net 1.


1. Synopsis
2. Overview of Sweden’s mobile market
2.1 Mobile statistics
2.2 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 800MHz
3.1.2 900MHz
3.1.3 1800MHz
3.1.4 1.9GHz
3.1.5 3.5GHz
3.1.6 3.6-3.8GHz
3.1.7 2.3GHz
3.1.8 2.6GHz
3.1.9 28GHz
3.2 Roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile termination rates (MTRs)
3.5 Network sharing
4. Mobile technologies
4.1 Analogue
4.2 Digital
4.3 Third Generation (3G) mobile
4.3.1 Network sharing
4.3.2 Fixed-mobile convergence (FMC)
5. Major mobile operators
5.1 Telia Mobile
5.2 Tele2 Mobile
5.3 Telenor Mobile
5.4 Net4Mobility
5.5 Hutchison 3G Sweden
5.6 Mobile Virtual Network Operators (MVNOs)
5.7 Mobile Virtual Network Enablers (MVNEs)
6. Mobile voice services
6.1 Prepaid
6.2 Satellite mobile
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.1.1 Premium SMS (PSMS)
7.1.2 Revenue distribution
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 Overview
8.2 General Packet Radio Service (GPRS)
8.3 High-Speed Packet Access (HSPA)
8.4 Evolved HSPA (HSPA+)
8.5 High-Speed Circuit-Switched Data (HSCSD)
8.6 Enhanced Data for GSM evolution (EDGE)
8.7 Push-to-Talk (PTT)
8.8 Long-term Evolution (LTE)
8.8.1 TeliaSonera
8.8.2 H3
8.8.3 Tele2
8.9 Femtocells
8.10 Mobile TV
8.10.1 TeliaSonera
8.10.2 Tele2
8.10.3 H3
9. Mobile content and applications
9.1 Location-based services
9.2 Mobile music
9.3 Other developments
9.4 M-payments
9.5 M2M
10. Forecasts
10.1 Forecasts – mobile ARPU – 2009 - 2010; 2015
10.2 Forecasts – UMTS subscribers – 2006 – 2012; 2015
10.3 Notes on scenario forecasts
11. Related reports
Table 1 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Table 2 – GSM/UMTS and NMT subscribers (regulator data) – 1999 - 2012
Table 3 – Subscriber distribution by technology – 2001 - 2012
Table 4 – End-user revenue by service – 1995; 1997; 1999 - 2013
Table 5 – Mobile traffic in minutes and sector traffic use – 2001 - 2013
Table 6 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Table 7 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Table 8 – Market share of subscribers by operator (regulator data) – 1995 - 2011
Table 9 – European roaming charges – 2007 - 2011
Table 10 – European wholesale roaming charges – 2009 - 2011
Table 11 – Annual mobile numbers ported – 2008 - 2012
Table 12 – Mobile termination revenue traffic and revenue – 2000 - 2011
Table 13 – TeliaSonera Mobile subscribers – 2002 - 2012
Table 14 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2012
Table 15 – Telia Mobile revenue – 2007 - 2012
Table 16 – Tele2 mobile subscribers – 2004 - 2012
Table 17 – Tele2 Mobile (Sweden) financial data – 2005 - 2012
Table 18 – Tele2 Mobile (Sweden) blended ARPU– 2006 - 2012
Table 19 – Telenor Mobile Sweden financial data – 2004 - 2012
Table 20 – Telenor Mobile Sweden subscribers – 2005 - 2012
Table 21 – Telenor blended mobile ARPU (Sweden) – 2006 - 2012
Table 22 – H3 subscribers – 2009 - 2012
Table 23 – H3 revenue (Sweden and Denmark) –2008 -2010
Table 24 – H3 revenue (Sweden) –2010 -2011
Table 25 – H3 annualised ARPU (Sweden and Denmark) – 2008 - 2011
Table 26 – Active prepaid and contract subscribers - GSM/UMTS – 2000- 2012
Table 27 – Mobile subscriber revenue: contract and prepaid (SEK) – 2000 - 2012
Table 28 – Monthly SMS volumes per user – 2000 - 2012
Table 29 – Annual SMS volumes – 2000 - 2013
Table 30 – SMS revenue – 2000 – 2012
Table 31 – MMS messages sent, annual change and revenue – 2003 - 2013
Table 32 – MMS messaging revenue – 2004 - 2012
Table 33 – Mobile data services traffic – 2002 - 2012
Table 34 – Mobile data services subscribers – 2006 - 2012
Table 35 – Mobile retail data traffic revenue – 2002 - 2012
Table 36 – LTE subscribers – 2010 - 2012
Table 37 – Forecast blended mobile ARPU – 2009 - 2011; 2015
Table 38 – Forecast UMTS subscribers – 2009 - 2010; 2015
Chart 1 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2013
Chart 2 – GSM/UMTS subscribers (regulator data) – 2006 - 2012
Chart 3 – End-user revenue by service – 2003- 2013
Chart 4 – Mobile traffic in minutes and sector traffic use – 2001 - 2013
Chart 5 – Average mobile ARPU: contract, prepaid and blended – 2000 - 2011
Chart 6 – Market share of subscribers by operator (regulator data) – 2000 – 2011
Chart 7 – Telia Mobile blended, contract and prepaid ARPU – 2002 - 2012
Chart 8 – Tele2 Mobile (Sweden) financial data – 2005 - 2012
Chart 9 – Telenor Mobile Sweden financial data – 2004 - 2012
Chart 10 – Active prepaid and contract subscribers – GSM/UMTS – 2000 - 2012
Chart 11 – Mobile data services subscribers – 2006 – 2012
Exhibit 1 – UMTS licence awards in Sweden – 2000
Exhibit 2 – 800MHz licence awards in Sweden – 2011
Exhibit 3 – 1800MHz licence awards in Sweden – Oct 2011
Exhibit 4 – 2.6GHz licence awards in Sweden – May 2008
Exhibit 5 – Premium SMS market overview

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