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Spain - Telecoms, IP Networks and Digital Media

This annual report offers a wealth of information on the trends and developments in fixed-line and mobile telephony, broadband, digital media, convergence and new technologies in Spain. Subjects include:

  • Key country and telecom statistics
  • Market and industry overviews
  • Regulatory environment
  • Major players (fixed and mobile)
  • Infrastructure
  • Mobile voice and data markets
  • Digital TV
  • Converging media, including VoIP, VoD and IPTV
  • Broadband (fixed and mobile)


BuddeComm’s annual publication, Spain - Telecoms, IP Networks and Digital Media, provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Spain.

  Spain has one of Europe’s largest telecom markets, worth some €42.8 billion in 2008 and accounting for 4% of GDP. The market fell by more than 3% in the year as the effects of regulated pricing and competition took hold. Nevertheless, the mobile and broadband sectors continue to show some dynamism, largely as a result of investment in networks. Spain is expected to show slower growth in its ITC sector in 2009, following a 4.9% growth in 2008, but will still lead most European markets. The overall telecoms market is expected to grow by about 0.5% in 2009, suggesting that the economic crisis will have a real but relatively limited impact.

  Following an initially slow take-up of Local Loop Unbundling, alternative operators have since expedited their efforts and now the proportion of subscribers these operators for direct access is one of the highest in the EU. In addition, the trend towards market consolidation and the entry of the first MVNOs have resulted in several integrated operators providing greater infrastructure competition.  

Spain - Key telecom parameters - 2004; 2008
Sector | 2004 | 2008 |
Fixed-line service: |
Total subscribers (million) | 17.8 | 20.1 |
Annual change | 1% | 7% |
Fixed-line penetration (population) | 43% | 45% |
Broadband: |
Subscribers (million) | 3.29 | 8.99 |
Annual change | 53% | 6% |
Broadband penetration (population) | 7.6% | 19.5% |
Mobile services: |
Total subscribers (million) | 38.3 | 50.8 |
Annual change | 9% | 3% |
Mobile penetration (population) | 89% | 108% |
| (Source: BuddeComm)

  Key highlights:

  •          Spain’s digital switchover began in June 2009. With a scheduled completion date of April 2010, by mid-2009 about 60% of households already had digital TV. Satellite provides digital access to remote areas.
  •          In mid-2009 the government resurrected DVB-H mobile TV, two years after its initial market failure, with a digital mux to provide twenty channels. Uncertain business model will provide operators with considerable challenges in coming years.
  •          Following disputed fibre access regulations, EC intervention in January 2009 obliged the regulator to allow wholesale access for fibre services above 30Mb/s. This allows alternative operators with access to Telefónica’s ducts and infrastructure, and at non-discriminatory wholesale prices. The move will greatly improve Spain’s fibre penetration in coming years.
  •          Spain’s market for bundled services is growing quickly, with services offered from Jazztel, Sogecable, Telefónica and ONO. By mid-2009 about 87% of Telefónica’s subscribers took a bundled service.
  •          The 3G market has seen great changes, including the launch of services from Yoigo and the release of 900MHz frequencies for 3G services, promising considerable future growth for mobile broadband.
  Data in this report is the latest available at the time of preparation and may not be for the current year.

  The following notes provide some background to our scenario forecasting methodology:

This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.

The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.

All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.

1. Key Statistics
2. Telecommunications Market
2.1 Overview of Spain’s telecom market
2.2 Avanza Plan
3. Regulatory Environment
3.1 History
3.2 Regulatory authority
3.2.1 Telecommunications Market Commission (CMT)
3.3 Telecom sector liberalisation in Spain
3.3.1 Privatisation of Telefónica
3.3.2 Interconnect
3.3.3 Access
3.3.4 Number portability
3.3.5 Carrier PreSelection (CPS)
3.3.6 Wholesale Line Rental (WLR)
4. Fixed Network Operators in Spain
4.1 Overview of operators
4.2 Telefónica
4.3 The Auna Group (historic)
4.4 Orange
4.5 Vodafone España
4.6 Jazztel
4.7 ONO
4.8 Comunitel (historic)
4.9 BT España
5. Telecommunications Infrastructure
5.1 National telecom network
5.2 International infrastructure
5.2.1 Satellite networks
5.2.2 Submarine cable
5.3 Next Generation Networks (NGNs)
6. Broadband Market
6.1 Overview
6.1.1 Broadband statistics
6.1.2 Government initiatives
6.2 Cable modems
6.2.1 ONO
6.3 Asymmetrical Digital Subscriber Line (ADSL)
6.3.1 Telefónica
6.3.2 Other DSL developments
6.3.3 ADSL2+
6.4 Fibre-to-the-Home (FttH) networks
6.4.1 Regulatory issues
6.4.2 Telefónica
6.4.3 Other developments
6.5 Wireless broadband
6.5.1 Wireless Local Loop (WLL)
6.5.2 WiFi
6.5.3 WiMAX
6.5.4 Internet via satellite
6.5.5 Mobile broadband
6.6 Broadband Powerline (BPL)
7. Convergence
7.1 Overview of media convergence
7.2 Key general trends
7.3 Triple play models
7.4 Regulatory issues
7.4.1 VoIP
7.5 Digital TV
7.5.1 Pay DTTV
7.5.2 Regulatory environment
7.5.3 TV-over-DSL (IPTV)
7.5.4 Video-on-Demand (VoD)
7.5.5 Personal Video Recorders (PVRs)
7.5.6 Cable TV (CATV)
7.5.7 Satellite TV
7.5.8 Digital Terrestrial TV (DTTV)
7.5.9 FTA TV
7.5.10 VoIP
8. Mobile Communications
8.1 Overview of Spain’s mobile market
8.1.1 Mobile statistics
8.2 Regulatory issues
8.2.1 Spectrum regulations and spectrum auctions
8.2.2 Roaming
8.2.3 Mobile number portability (MNP)
8.2.4 Mobile termination rates (MTRs)
8.3 Mobile technologies
8.3.1 Digital
8.3.2 Third Generation (3G) mobile
8.4 Major mobile operators
8.4.1 Telefónica Móviles
8.4.2 Vodafone
8.4.3 Orange
8.4.4 MVNOs
8.5 Mobile voice services
8.5.1 Prepaid
8.6 Mobile data services
8.6.1 Short Message Service (SMS)
8.6.2 Multimedia Messaging Service (MMS)
8.6.3 General Packet Radio Service (GPRS)
8.6.4 Push-to-Talk (PTT)
8.6.5 High-Speed Downlink Packet Access (HSDPA)
8.6.6 Long-term evolution (LTE)
8.6.7 BlackBerry
8.6.8 iPhone
8.6.9 Femtocells
8.6.10 i-mode
8.6.11 Mobile TV
8.7 Mobile content and applications
9. Forecasts
9.1 Forecasts - broadband subscribers to 2019
9.1.1 Scenario 1 - stronger broadband subscriber growth
9.1.2 Scenario 2 - lower broadband subscriber growth
9.2 Forecasts - mobile ARPU to 2014
9.3 Forecasts - UMTS subscribers to 2014
10. Glossary of Abbreviations
List of Tables and Exhibits
Table 1 - Country statistics Spain - 2008
Table 2 - Telecom revenue and investment statistics - 2008
Table 3 - Telephone network statistics - March 2009
Table 4 - Internet user statistics - March 2009
Table 5 - Broadband statistics - March 2009
Table 6 - Mobile statistics - March 2009
Table 7 - National telecommunications authority
Table 8 - Telecom revenue, retail and wholesale - 2000 - 2008
Table 9 - Telecom retail revenue by sector - 2005 - 2008
Table 10 - Telecom retail revenue annual change, by sector - 2002 - 2008
Table 11 - Telecom revenue by operator, wholesale plus retail - 2004 - 2008
Table 12 - Telecom investment by sector (historical) - 2003 - 2006
Table 13 - Telecom investment and annual change - 2000 - 2007
Table 14 - Proportion of fixed-line and mobile traffic - 2000 - 2008
Table 15 - Interconnection traffic share by operator - 2005 - 2008
Table 16 - Wholesale interconnection revenue - 2007 - 2008
Table 17 - Unbundled loops and access lines - 2005 - 2009
Table 18 - LLU, shared access price - connection and monthly rental - 2005 - 2008
Table 19 - Wholesale access lines by type - 2007 - 2009
Table 20 - Subscribers by type of access - 2006 - 2007
Table 21 - Subscribers by type of access - 2006 - 2008
Table 22 - Fixed lines ported - 2002 - 2008
Table 23 - Carrier PreSelection lines - 2005 - 2008
Table 24 - Fixed-line market share of revenue by operators - 2005 - 2008
Table 25 - Fixed-line subscribers and market share by operators - 2008
Table 26 - Fixed-line market revenue by traffic, line rental - 2002 - 2008
Table 27 - Fixed-line voice ARPU - 2005 - 2007
Table 28 - Fixed-line price index - 2004 - 2008
Table 29 - Telefónica Group financial data - 2006 - 2009
Table 30 - Telefónica de España financial data - 2006 - 2009
Table 31 - Telefónica de España financial revenue by sector - 2005 - 2009
Table 32 - Telefónica de España subscribers by service - 2005 - 2009
Table 33 - Orange subscribers - 2005 - 2009
Table 34 - Orange mobile financial data - 2007 - 2009
Table 35 - Vodafone fixed-line data - 2007 - 2009
Table 36 - Jazztel financial data - 2006 - 2009
Table 37 - Jazztel revenue by sector - 2007 - 2009
Table 38 - Jazztel subscribers by sector and annual change - 2006 - 2009
Table 39 - ONO financial data by sector - 2006 - 2009
Table 40 - ONO subscribers by sector - 2006 - 2009
Table 41 - Fixed lines in service and penetration - 1999 - 2009
Table 42 - Broadband revenue by technology - 2003 - 2008
Table 43 - Broadband revenue by operator - 2005 - 2008
Table 44 - Internet market revenue - 2006 - 2008
Table 45 - Internet users and penetration rate - 1996 - 2009
Table 46 - Dial-up Internet subscribers - 2005 - 2009
Table 47 - Total broadband subscribers by access type & penetration rate - 2001 - 2009
Table 48 - Proportion of broadband subscribers by sector - 2004 - 2008
Table 49 - Annual growth of broadband by technology - 2004 - 2009
Table 50 - Proportion of broadband lines by data speed and operator - 2008
Table 51 - Number of broadband lines by data speed - 2005 - 2008
Table 52 - Share of broadband lines by access type - 2003 - 2008
Table 53 - Share of broadband accesses by operator - 2003 - 2008
Table 54 - Broadband lines and market share by operator - 2006 - 2008
Table 55 - Broadband penetration by technology - 2004 - 2008
Table 56 - Broadband subscribers by type - incumbent or other provider - 2006 - 2009
Table 57 - Cable modem subscribers - 2000 - 2009
Table 58 - Share of cable accesses - 2005 - 2008
Table 59 - Cable subscribers by operator - 2007 - 2008
Table 60 - Share of broadband revenue - 2008
Table 61 - ONO financial data by sector - 2006 - 2009
Table 62 - ONO subscribers by sector - 2006 - 2009
Table 63 - ONO broadband monthly ARPU - 2006 - 2008
Table 64 - ADSL subscribers - 2000 - 2009
Table 65 - DSL subscribers by operator - 2007 - 2008
Table 66 - Telefónica de España Internet subscribers - 2006 - 2009
Table 67 - Telefónica de España Internet revenue by sector - 2006 - 2009
Table 68 - Telefónica de España wholesale broadband accesses by sector - 2006 - 2009
Table 69 - WiFi hotspots in operation - 2005 - 2008
Table 70 - Broadcasting subscribers by platform - 2003 - 2008
Table 71 - Proportion of Telefónica subscribers taking bundled services - 2005 - 2007
Table 72 - Proportion of cableco subscribers taking bundled services - 2005 - 2007
Table 73 - Digital content revenue by service - 2007 - 2008
Table 74 - TV revenue by technology - 2002 - 2008
Table 75 - Proportion of pay TV subscribers by technology - 2005 - 2008
Table 76 - Proportion of households with DTTV - 2003 - 2009
Table 77 - TV market subscribers by technology - 2002 - 2008
Table 78 - Forecast TV market subscribers by technology - 2009; 2014; 2019; 2023
Table 79 - Digital TV revenue and market share by operator - 2007 - 2008
Table 80 - Pay TV subscribers by operator and market share - 2006 - 2008
Table 81 - IPTV revenue - 2005 - 2008
Table 82 - IPTV subscribers - 2007 - 2008
Table 83 - IPTV market share by operator - 2006 - 2008
Table 84 - Telefónica IPTV subscribers - 2005 - 2009
Table 85 - Orange IPTV subscribers - 2007 - 2009
Table 86 - Cable TV subscribers - 1996 - 2009
Table 87 - ONO financial data by sector - 2006 - 2009
Table 88 - ONO subscribers by sector - 2006 - 2009
Table 89 - Satellite TV subscribers - 1997 - 2009
Table 90 - Satellite broadcasting capacity and transponders by operator - 2008
Table 91 - Digital+ ARPU - 2006 - 2009
Table 92 - Digital + subscribers - 2002 - 2009
Table 93 - Sogecable pay TV financial data and annual change - 2006 - 2009
Table 94 - Sogecable Cuatro financial data and annual change - 2006 - 2009
Table 95 - Prisa financial data and annual change - 2008 - 2009
Table 96 - Mobile market revenue - 2000 - 2008
Table 97 - Mobile traffic prepaid and contract in minutes - 2000 - 2008
Table 98 - Mobile market revenue by sector - 2006 - 2008
Table 99 - Mobile market revenue by contract and prepaid sectors - 2000 - 2008
Table 100 - Mobile market revenue by operator - 2004 - 2008
Table 101 - Mobile operators, subscribers and annual change - June 2008
Table 102 - Mobile subscribers by operator (regulator data) - 2006 - 2008
Table 103 - Mobile subscribers and penetration rate - 1997; 1999 - 2009
Table 104 - Mobile price index - 2005 - 2008
Table 105 - Cost per invoiced minute of use: contract, prepaid; all operators - 2001 - 2008
Table 106 - Mobile ARPU per sector - 2005 - 2008
Table 107 - Subscriber market share by operator - 2004 - 2008
Table 108 - Operator share of net adds - 2005 - 2008
Table 109 - Roaming revenue - 2006 - 2008
Table 110 - European roaming charges - 2007 - 2009
Table 111 - Cumulative mobile number portings - 2002 - 2008
Table 112 - Mobile termination rates by operator - 2007 - 2009
Table 113 - Operator share of interconnection traffic and revenue - 2008
Table 114 - Mobile interconnection revenue - 2003 - 2008
Table 115 - GSM/GPRS and 3G base stations - 2002 - 2009
Table 116 - Yoigo subscribers - 2007 - 2009
Table 117 - Telefónica mobile subscribers and ARPU - 2005 - 2009
Table 118 - Telefónica Móviles financial data - 2006 - 2009
Table 119 - Vodafone financial data - 2007 - 2009
Table 120 - Vodafone mobile subscribers, and ARPU statistics - 2006 - 2009
Table 121 - Orange mobile subscribers, prepaid and contract - 2005 - 2009
Table 122 - Orange mobile revenue - 2006 - 2009
Table 123 - Orange annualised ARPU by sector - 2005 - 2009
Table 124 - Mobile subscribers: prepaid, contract - 2006 - 2009
Table 125 - Prepaid revenue - 2007 - 2008
Table 126 - Mobile data revenue - 2007 - 2008
Table 127 - Mobile datacards: number per UMTS and HSDPA - 2006 - 2008
Table 128 - SMS revenue and messages sent - 2006 - 2008
Table 129 - SMS by operator - 2006 - 2007
Table 130 - Premium SMS revenue and messages sent - 2005 - 2008
Table 131 - MMS revenue and messages sent - 2004 - 2008
Table 132 - HSPA subscribers - 2006 - 2008
Table 133 - Mobile TV subscribers by operator - 2008
Table 134 - Forecast broadband subscribers - higher market growth scenario - 2008 - 2013; 2019
Table 135 - Forecast broadband subscribers - lower market growth scenario - 2008 - 2013; 2019
Table 136 - Forecast mobile monthly ARPU - 2005 - 2011; 2014
Table 137 - Forecast UMTS subscribers - 2006 - 2011; 2014
Exhibit 1 - EU - The New Regulatory Framework (NRF)
Exhibit 2 - Access and the local loop
Exhibit 3 - Narrowband and broadband wireless licensees - 2000

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