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Spain - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Spain has one of the largest mobile markets in Europe, with effective competition from four MNOs and a growing number of resellers. This competition, together with regulated roaming and MTRs, has driven down the cost of mobile calls in recent years. The 3G market has also seen great changes, including the launch of services from Yoigo and the release of 900MHz frequencies for 3G services, as well as growing investment in network upgrades to support LTE and HSPA+ technologies. This report provides statistics and research on the Spanish mobile market, including an assessment of regulatory issues, a profile of the major providers, and an analysis of mobile data services such as SMS, MMS, i-mode, HSPA, LTE and mobile TV. Selected market mobile forecasts to 2015 are analysed.

Key developments:

Mobile revenue continues to fall in 2012; rise in number portability places pressure on operators; 4G licences in the 800MHz and 2.6GHz band raise €1.65 billion; regulator proposes 80% cuts in MTRs to 2014; TeliaSonera hires bank for potential sale of Yoigo; Telefónica launches LTE in the 2.6GHz band; regulator launches investigation into wholesale SMS and MMS charges; regulator’s 2011 annual market data and updates to April 2012; telcos’ operating and financial data to June 2012; market developments to mid-2012.

Companies covered in this report include:

Movistar, Orange, Vodafone, Lebara, Lycamobile.


1. Synopsis
2. Overview of Spain’s mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 Network sharing
3.1.2 Spectrum trading
3.1.3 Licence auction 2005
3.1.4 900MHz
3.1.5 790-862MHz
3.1.6 800MHz
3.1.7 2.6GHz
3.2 Roaming
3.3 Mobile number portability
3.4 Mobile termination rates (MTRs)
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
5. Major mobile operators
5.1 Movistar
5.2 Vodafone
5.3 Orange
5.4 Yoigo
5.4.1 Company sale – 2012
5.5 MVNOs
6. Mobile voice services
6.1 Prepaid
7. Mobile messaging
7.1.1 Short Message Service (SMS)
7.1.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.2 General Packet Radio Service (GPRS)
8.3 Enhanced data for GSM Evolution (EDGE)
8.4 Push-to-Talk (PTT)
8.5 High-Speed Packet Access (HSPA)
8.5.1 Movistar
8.5.2 Vodafone
8.5.3 Orange
8.6 Long-Term Evolution (LTE)
8.7 Femtocells
8.8 Mobile TV
8.8.1 Movistar
8.8.2 Vodafone
8.8.3 Orange
8.8.4 Sogecable (Prisa)
9. Mobile content and applications
9.1.1 Content cooperation
9.1.2 Near Field Communications (NFC)
9.1.3 M-commerce
10. Forecasts
10.2 Forecasts – mobile ARPU 2005-2011; 2015
10.3 Notes on scenario forecasts
11. Related reports
List of Tables, Charts and Exhibits
Table 1 – Mobile market revenue – 2000 - 2012
Table 2 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
Table 3 – Mobile market revenue by sector – 2006 - 2011
Table 4 – Mobile market revenue by contract and prepaid sectors – 2000 - 2011
Table 5 – Mobile operators, subscribers and annual change – Jun 2012
Table 6 – Mobile subscribers and penetration rate – 1997; 1999 - 2012
Table 7 – Mobile price index, prepaid, contract – 2005 - 2011
Table 8 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2011
Table 9 – Mobile subscribers by technology platform– 2001 - 2011
Table 10 – Subscriber market share by operator – 2004 - 2012
Table 11 – European roaming charges – 2007 - 2012
Table 12 – European retail voice and data roaming charges – 2012 - 2014
Table 13 – European wholesale voice and data roaming charges – 2012 - 2014
Table 14 – Cumulative mobile number portings – 2002 - 2011
Table 15 – Mobile termination rates by operator – 2007 - 2013
Table 16 – Mobile interconnection revenue – 2003 - 2011
Table 17 – Orange UMTS subscribers – 2007 - 2012
Table 18 – Movistar mobile subscribers – 2005 - 2012
Table 19 – Movistar ARPU – 2005 - 2012
Table 20 – Movistar mobile financial data – 2006 - 2012
Table 21 – Vodafone revenue by type – 2007 - 2012
Table 22 – Vodafone prepaid and data revenue statistics – 2006 - 2012
Table 23 – Vodafone mobile subscribers and traffic statistics – 2006 - 2012
Table 24 – Vodafone ARPU – 2006 - 2012
Table 25 – Vodafone Spain customer churn – 2007 - 2012
Table 26 – Vodafone mobile customer retention cost – 2007 - 2012
Table 27 – Orange mobile subscribers prepaid and contract – 2005 - 2012
Table 28 – Orange mobile revenue – 2006 - 2011
Table 29 – Orange ARPU by sector – 2005 - 2012
Table 30 – Orange mobile customer acquisition costs – 2007 - 2012
Table 31 – Orange customer churn – 2007 - 2012
Table 32 – Yoigo subscribers – 2007 - 2012
Table 33 – Yoigo financial data – 2008 - 2012
Table 34 – MVNO subscriber market share – 2008 - 2012
Table 35 – Mobile subscribers: prepaid, contract – 2006 - 2012
Table 36 – Proportion of subscribers by operator: prepaid, contract – 2010 - 2011
Table 37 – SMS revenue and messages sent – 2006 - 2011
Table 38 – Premium SMS revenue and messages sent – 2005 - 2010
Table 39 – MMS revenue and messages sent – 2004 - 2011
Table 40 – Mobile data revenue – 2007 - 2012
Table 41 – Mobile datacards per UMTS and HSPA – 2006 - 2011
Table 42 – HSPA subscribers – 2006 - 2013
Table 43 – Mobile TV subscribers by operator – 2008 - 2011
Table 44 – Mobile TV revenue – 2006 - 2011
Table 45 – Forecast mobile monthly ARPU – 2005 - 2011; 2015
Chart 1 – Mobile traffic prepaid and contract in minutes – 2000 - 2012
Chart 2 – Mobile market revenue by sector – 2006 - 2011
Chart 3 – Mobile market revenue by contract and prepaid sectors – 2000 - 2011
Chart 4 – Mobile subscribers and penetration rate – 1997; 1999 - 2012
Chart 5 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2011
Chart 6 – Subscriber market share by operator – 2004 – 2012
Chart 7 – Movistar mobile subscribers – 2005 - 2012
Chart 8 – Movistar ARPU – 2005 - 2012
Chart 9 – Vodafone revenue by type – 2007 - 2012
Chart 10 – Vodafone mobile subscribers and traffic statistics – 2006 - 2012
Chart 11 – Orange mobile subscribers prepaid and contract – 2005 - 2012
Chart 12 – Orange ARPU by sector – 2005 - 2012
Chart 13 – Yoigo subscribers – 2007 - 2012
Chart 14 – Yoigo financial data – 2008 - 2012
Chart 15 – Mobile subscribers: prepaid, contract – 2006 - 2012
Chart 16 – SMS revenue and messages sent – 2006 - 2011
Chart 17 – MMS revenue and messages sent – 2004 - 2011
Chart 18 – Mobile datacards per UMTS and HSPA – 2006 - 2011
Chart 19 – Mobile TV subscribers by operator – 2008 - 2011
Exhibit 1 – 3G licence results in Spain – March 2000
Exhibit 2 – Overview of spectrum allocations – 2011

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