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Spain - Digital Economy and Digital Media - Statistics and Analyses


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Spain - Digital Economy and Digital Media - Statistics and Analyses

Spain's digital media market has developed strongly in line with investments in fixed-line infrastructure. This has seen strong growth in the number of next generation network access lines able to deliver IP content and services. This focus on faster IP networks, encouraged by the government and facilitated by regulatory measures which promote access to networks, was initially based on ADSL2+ and VDSL technologies, but is increasingly dependent on fibre. Cable operators as well as Telefónica are at the forefront of the convergence markets, having launched 300Mb/s services to support videostreaming and similar digital content. Satellite TV has seen considerable changes in recent years following the merger of Telefónica's Via Digital with Canal Satélite Digital. More recently, Telefónica's acquisition of Canal Plus has given it dominance in the pay-TV market, with about three-quarters of the pay-TV subscriber base. The videostreaming market is increasingly competitive, with Netflix having entered the market in mid-2015, competing with Telefónica's popular Yomvi service and Vodafone's new Vodafone One service.

This report provides an overview of developments in bundled and VoIP services, and also analyses the digital and satellite TV markets.

Key developments:

Netflix launches services in Spain; Telefónica launches new pay TV offering integrating Movistar + with Canal+ and the Yomvi OTT service; government awards six new DTT licenses; Digital+ rebrands as Canal+; Abertis Telecom sells half if its stake in Eutelsat; Jazztel launches Jazzbox OTT platform; R Cable acquired by Euskaltel for 1.155 billion; report update includes the regulator's market data to October 2015, telcos' operating and financial data to Q3 2015, recent market developments.

Companies covered in this report include:

Ono, Canal+, Prisa, Telefónica, Jazztel, Orange.


1. Synopsis
2. Digital ecOnomy
2.1 E-commerce
3. Digital media
3.1 Introduction
3.2 Bundled services
3.3 Videostreaming
3.3.1 Telefónica
3.3.2 Jazztel
3.3.3 Orange
3.3.4 Netflix
3.3.5 Other developments
3.4 Communications
3.4.1 VoIP
4. Digital TV
4.1 Regulatory environment
4.2 Pay DTTV
4.3 Interactive TV
4.4 Smart TVs
4.5 Personal Video Recorders (PVRs)
4.6 Cable TV (CATV)
4.6.1 Ono
4.6.2 Auna and Ono merger
4.7 Satellite TV
4.7.1 Digital satellite TV
4.7.2 Canal+
4.7.3 Prisa
4.8 Digital Terrestrial TV (DTTV)
4.8.1 Government measures
4.8.2 Analogue switch-off (ASO)
4.8.3 Decoder standards
5. Related reports
Table 5 Audiovisual revenue by service 2007 2014
Table 6 Bundled services subscribers by package 2009 - 2014
Table 7 Proportion of bundled services by package 2012 - 2013
Table 8 Market share of quintuple play services by prov1der 2012 - 2014
Table 9 Market share of quad play services by prov1der 2012 - 2014
Table 10 IPTV revenue 2005 - 2015
Table 11 IPTV subscribers 2005 - 2015
Table 12 Telefónica pay-TV subscribers 2008 - 2015
Table 13 Orange IPTV subscribers 2007 - 2015
Table 14 VoIP lines in service 2009 - 2014
Table 15 TV revenue by technology 2002 - 2015
Table 16 Pay TV market subscribers by technology 2002 - 2015
Table 17 Digital TV revenue by operator 2007 - 2015
Table 18 Pay TV subscribers by operator 2010 - 2015
Table 19 Cable TV subscribers 1999 - 2015
Table 20 Cable TV revenue 2004 - 2015
Table 21 Ono financial data by sector 2006 - 2014
Table 22 Ono cable TV RGUs 2006 - 2014
Table 23 Satellite TV subscribers 1997 2015
Table 24 Satellite broadcasting revenue 2004 - 2015
Table 25 Prisa Group financial data 2008 - 2015
Table 26 Prisa (Canal+) DTH subscribers 2002 - 2014
Table 27 DTTV subscribers 2009 - 2015
Chart 1 Audiovisual revenue by service 2007 - 2014
Chart 2 TV revenue by technology 2002 2015
Chart 3 Ono financial data by sector 2006 2014
Exhibit 1 Overview of digital media
Exhibit 2 Definitions of video streaming and IPTV

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