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Spain - Digital Economy and Digital Media - Statistics and Analyses

Spain - Digital Economy and Digital Media - Statistics and Analyses

Spain's digital media market has developed in line with investments in fixed-line infrastructure. This has seen strong growth in the number of next generation network access lines able to deliver IP content and services. This focus on faster IP networks, encouraged by the government and facilitated by regulatory measures which promote access was initially based on ADSL2+ and VDSL technologies, but is increasingly dependent on fibre. The regulator in early 2017 redefined access conditions to alternative operators on Telefónica's fibre infrastructure, particularly affecting municipalities where there is insufficient competition.

Cable operators as well as Telefónica are at the forefront of the convergence markets, promoting faster data rates to support videostreaming and similar digital content. Satellite TV has seen considerable changes in recent years following the merger of Telefónica's Via Digital with Canal Satélite Digital. More recently, Telefónica's acquisition of Canal Plus has given it dominance in the pay-TV market, with about three-quarters of the pay-TV subscriber base. The videostreaming market is increasingly competitive, with Netflix having entered the market in mid-2015, competing with Telefónica's popular Yomvi service and Vodafone's new Vodafone One service. By contrast, DTT services have failed to gain momentum.

This report provides an overview of developments in bundled and VoIP services, and also analyses the digital and satellite TV markets.

Key developments:

Netflix launches services in Spain; Telefónica launches new pay TV offering integrating Movistar + with Canal+ and the Yomvi OTT service; new DTT channels fail to gain solid subscriber base; Digital+ rebrands as Canal+; Abertis Telecom sells half if its stake in Eutelsat; Jazztel launches Jazzbox OTT platform; R Cable acquired by Euskaltel for 1.155 billion; report update includes the regulator's market data to November 2016, telcos' operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Ono, Canal+, Prisa, Telefónica, Jazztel, Orange.


1. Synopsis
2. Digital ecOnomy
2.1 E-commerce
3. Digital media
3.1 Introduction
3.2 Bundled services
3.3 Videostreaming
3.3.1 Telefónica
3.3.2 Jazztel
3.3.3 Orange
3.3.4 Netflix
3.3.5 Other developments
3.4 Communications: VoIP
4. Digital TV
4.1 Regulatory environment
4.2 Pay DTTV
4.3 Interactive TV
4.4 Cable TV (CATV)
4.4.1 Ono/Vodafone
4.5 Satellite TV
4.5.1 Digital satellite TV
4.5.2 Canal+
4.5.3 Prisa
4.6 Digital Terrestrial TV (DTTV)
4.6.1 Government measures
4.6.2 Analogue switch-off (ASO)
5. Related reports
Table 5 Audiovisual revenue by service 2007 2016
Table 6 Pay and FTA revenue 2010 2016
Table 7 Bundled services subscribers by package 2006 - 2016
Table 8 Market share of quintuple play services by provider 2012 - 2014
Table 9 Market share of quad play services by provider 2012 - 2014
Table 10 Pay TV service bundles by type 2013 - 2016
Table 11 IPTV revenue 2005 - 2016
Table 12 IPTV subscribers 2005 - 2016
Table 13 Telefónica pay-TV subscribers 2008 - 2016
Table 14 Orange IPTV subscribers 2007 - 2016
Table 15 VoIP lines in service 2009 - 2014
Table 16 Orange Spain VoIP subscribers 2012 - 2015
Table 17 TV revenue by platform 2002 - 2016
Table 18 Pay TV market subscribers by technology 2002 - 2016
Table 19 Digital TV revenue by major operator 2007 - 2016
Table 20 Pay TV subscribers by operator 2010 - 2016
Table 21 Cable TV subscribers 1999 - 2016
Table 22 Cable TV revenue 2004 - 2016
Table 23 Ono cable TV RGUs 2006 - 2014
Table 24 Satellite TV subscribers 1997 2016
Table 25 Satellite broadcasting revenue 2004 - 2015
Table 26 Satellite revenue from subscribers 2010 - 2016
Table 27 Prisa Group financial data 2008 - 2016
Table 28 Prisa (Canal+) DTH subscribers 2002 - 2014
Table 29 DTTV subscribers 2009 - 2015
Table 30 DTTV revenue 2010 - 2016
Chart 1 Audiovisual revenue by service 2007 - 2016
Exhibit 1 Overview of digital media
Exhibit 2 Definitions of video streaming and IPTV

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