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2006 South Asian and South East Asian Convergence Market


Attention: There is an updated edition available for this report.

This annual report offers a wealth of information on the Convergence markets in the South and South East regions of Asia. South Asian countries include:- Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka. South East Asian countries include:- Brunei Darussalam, Cambodia, Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam. Subjects covered include:

Convergence and regulatory issues
Broadband TV (IPTV)
TV over DSL/IPTV
Video-on-Demand (VoD)
Interactive TV (iTV)
Triple-play networks


This Asia market report covers the economies in the South and South East Asia sub-region. It takes an overall look at the Convergence and Broadcasting markets. The markets covered include:

Afghanistan As the political and social rebuilding of Afghanistan proceeds somewhat fitfully following years of war and civil unrest, the country has started putting a new national telecommunications infrastructure in place. The 2001 war destroyed a telecommunications network already suffering serious disrepair due to neglect by the Taliban. The nation’s network of telephone lines was left barely functioning. With telecommunications set to play a crucial role in rebuilding the country’s shattered economy and society, a properly functioning basic telephone network was always a priority. An important step was the creation of the Ministry of Communications (MoC) by the Transitional Government in early 2002. The challenge has been to attract and manage foreign investment in the country. There have been some positive signs in this regard, but there remains much work to be done. We have included the broadcasting information we have.

Bangladesh Bangladesh’s television households are served by more than 100 terrestrial broadcasters, two satellite broadcasters and 2,000 cable operators. Cable TV was first introduced in 1993 and experienced double-digit growth throughout the 1990s. Historically the market was operated with multiple head-ends, small operators, limited channel access, low technology absorption and poor end-of-line quality. It has begun migrating towards the Multiple Systems Operators (MSOs) service with single head-end. Hybrid Fibre-Coax (HFC) cable is to be rolled out with value-added services such as Internet and telephony over the cable. The government has been actively considering introducing a Broadcasting Bill to regulate the industry.

Cambodia As its efforts are directed towards building up its telecommunications infrastructure, the country continues to struggle with the legacy resulting from years of civil war and instability. Ongoing political problems in the period since the end of the war have made it hard to put the necessary administrative institutions in place. This has had a major impact on the telecom sector which remains in need of serious regulatory reform and a general strengthening of the regulatory role. For a period, the absence of a properly functioning government saw all infrastructure projects involving international aid suspended and government funded projects were also constrained, with a corresponding impact on foreign investor confidence. This had a negative effect on the telecom sector.

India Since television was first introduced in India in 1959, the country has emerged as one of the largest TV markets in the world. Television is estimated to reach more than 50% of all individuals (urban and rural) in India. In the last decade the television programming landscape has also been totally transformed. India has one of the largest broadcasting networks in the world. Doordarshan, the Indian National Television Network, was established in 1959 and reaches more than 90% of the country’s population. The type of expansion witnessed in the broadcasting sector over the last decade is expected to continue. Convergence of broadcasting and telecommunications is in its early stages.

Indonesia Free-to-air (FTA) television has had a substantial impact in Indonesia, with two out of every three households having access to television. The advertising market suffered a major setback as a result of the Asian economic crisis, but has been recovering strongly and sector revenues are on the increase. The pay TV market has not been so fortunate and has generally struggled to build its customers base. This has been partly due to the fact that pay TV is too expensive for the average Indonesian household at a subscription of around US$22 per month. The sector also suffers problems relating to infrastructure.

Laos The small developing nation of Laos continues to work to strengthen its economy. Its communist government maintains a strong overall grip on the country. Its media, in particular - both electronic and print - is closely controlled. Not surprisingly, television offers some especially serious challenges for the country. The government espouses a strong commitment to the protection of Lao culture and to national security. It is these aims, however, that provide the rationale for tight control of the media, including television. At the same time, the government has been allowing the television industry to grow somewhat haphazardly. This report presents an overview of the Lao television market.

Malaysia With its history of tight censorship laws, Malaysia did not open up the television broadcasting market to private operators until 1995. Despite this, the proportion of Malaysian households that have a television set has risen to almost 90% of all households. There are six FTA TV channels and more than 100 pay TV channels offering a wide range of local and foreign programs in a broad selection of languages. Of particular note has been the recent strong growth of satellite TV operator, Astro. This report reviews the development of the television broadcasting sector, as the market sorts itself out and starts to move forward to meet the challenges that new technology is bringing the sector.

Philippines The Philippines has a vibrant media sector. Ownership has been predominantly private and freedom of the press is guaranteed by the constitution. The first television broadcast was in 1953. There are six FTA nationwide television networks. Cable TV was launched as long ago as 1969, but it is only now starting to really grow, substantially boosted by the prospect of bundling broadcasting with Internet, telephony and other services. Whilst DTH satellite TV has been available in the Philippines since 1999, its large scale adoption awaits the entry of a major player - possibly PLDT - into the market.

Singapore For some years now Singapore’s TV broadcasting sector has been feeling the impact of convergence. In June 2000, the Ministry of Information and the Arts announced the liberalisation of the media industry in Singapore, immediately signalling that broadcasting operators could look at the telecommunications sector and telecommunications companies could look at the broadcasting sector. A new regulator for the sector, the Media Development Authority (MDA), was set up in 2003. There is no doubt that a slower Singapore economy put some downward pressure on growth in the media sector. This report looks at the changes in the digital media market and the impact on the major players and customers.

Thailand The TV broadcasting industry in Thailand continues to wait for the country’s proposed new broadcasting regulator to be put in place. Over the last few years, the government has become bogged down in the process of setting up the National Broadcasting Commission, a key element proposed in the Broadcasting Frequencies Act of January 2000. Whilst the country already has a competitive open market, there are numerous issues to be addressed as operators continue to struggle. Issues of convergence with the telecom sector also need attention.

Vietnam is one of Asia’s most restrictive TV markets, with effectively no cable or satellite TV services available to the general public, and a choice of only three Free-to-Air (FTA) national channels and a single regional channel in most areas.

1. DIGITAL MEDIA AND CONVERGENCE
1.1 Market overview
1.2 Japan
1.2.1 Overview
1.2.2 Broadband TV (IPTV)
1.2.3 Video-on-Demand (VoD)
1.2.4 Interactive TV (iTV) via cable
1.3 South Korea
1.3.1 Broadband convergence Network (BcN)
1.3.2 Broadband TV
1.3.3 Video-on-Demand (VoD)
1.3.4 Digital cable TV
1.4 China
1.4.1 Overview
1.4.2 Convergence and regulatory issues
1.4.3 Broadband TV
1.4.4 Video-on-Demand (VoD)
1.5 Hong Kong
1.5.1 Overview
1.5.2 Convergent service operators
1.5.3 Interactive TV (iTV)
1.5.4 Broadband TV (IPTV)
1.6 Singapore
1.6.1 Convergence
1.6.2 iTV development
1.6.3 Video-on-Demand (VoD)
1.7 Taiwan
1.7.1 Convergence
1.7.2 GigaMedia
1.7.3 Interactive TV
1.8 Malaysia
1.8.1 Interactive TV (iTV)
1.8.2 Triple play services
2. AFGHANISTAN
2.1 Broadcasting
2.1.1 Overview
2.1.2 National broadcaster
2.1.3 Badakhshan TV
2.1.4 Herat TV
2.1.5 Satellite TV
2.1.6 Afghan TV
2.1.7 Cable TV
2.1.8 Radio Free Afghanistan
2.1.9 Voice of Afghanistan
3. BANGLADESH
3.1 Broadcasting
3.1.1 Overview
3.1.2 Free to air broadcasting
3.1.3 Cable and satellite TV
4. CAMBODIA
4.1 Broadcasting market
4.1.1 Overview
4.1.2 Free-to-Air (FTA) broadcasting
4.1.3 Cable TV
5. INDIA
5.1 Broadcasting market
5.1.1 Overview
5.1.2 Analysis - A view of India’s broadcasting market - May 2006
5.1.3 Statistical overview
5.1.4 Regulatory issues
5.1.5 Analysis - Paul Budde (October 2005)
5.2 Free-to-Air TV
5.2.1 Doordarshan
5.3 Cable TV
5.3.1 Market overview
5.3.2 Cable TV regulatory environment
5.3.3 Cable infrastructure developments
5.3.4 Pay TV
5.4 Convergence
5.5 Internet Protocol TV (IPTV)
5.6 Satellite TV
5.6.1 Direct-to-Home (DTH) TV
5.6.2 Major cable and pay TV operators
5.7 TV content
6. INDONESIA
6.1 Broadcasting market
6.1.1 Overview
6.1.2 Analysis - Changes to broadcasting laws - February 2006
6.1.3 Regulatory environment
6.1.4 Free-to-Air (FTA) TV
6.1.5 Cable and pay TV
6.1.6 Major players
6.1.7 Satellite TV
7. LAOS
7.1 Broadcasting market
7.1.1 Overview
7.1.2 Media policy
7.1.3 Development of television broadcasting
7.1.4 Free to Air (FTA)
7.1.5 Satellite TV
7.1.6 Cable TV
7.1.7 The challenges
8. MALAYSIA
8.1 Broadcasting market
8.1.1 Overview
8.1.2 Regulatory environment
8.1.3 Free-to-Air (FTA) TV
8.1.4 Digital terrestrial TV
8.1.5 Cable TV
8.1.6 Satellite TV
8.1.7 Interactive TV
9. MALDIVES
9.1 Broadcasting
10. MYANMAR
10.1 Broadcasting market
10.1.1 Overview
11. PHILIPPINES
11.1 Broadcasting
11.1.1 Overview
11.1.2 Free-to-Air (FTA) broadcasting
11.1.3 Cable and pay TV
11.1.4 Cable telephony
11.1.5 Direct-to-Home (DTH) services
11.1.6 Interactive TV
11.1.7 Broadband TV (IPTV)
12. SINGAPORE
12.1 Convergence
12.1.1 Overview of media convergence
12.1.2 Regulatory environment
12.1.3 Free-to-Air (FTA) TV
12.1.4 Digital TV
13. SRI LANKA
13.1 Broadcasting
13.1.1 Market overview
13.1.2 Regulatory environment
13.1.3 Free to air TV
13.1.4 Cable and pay TV
14. TIMOR LESTE (EAST TIMOR)
14.1 Broadcasting market
14.1.1 Overview
15. THAILAND
15.1 Broadcasting market
15.1.1 Overview
15.1.2 Regulatory environment
15.1.3 Free-to-Air (FTA) TV
15.1.4 Digital TV
15.1.5 Pay TV
15.1.6 Cable TV
15.1.7 Satellite TV
15.1.8 Interactive TV
15.1.9 IPTV
16. VIETNAM
16.1 Broadcasting market
16.1.1 Overview
16.1.2 Cable TV
16.1.3 Satellite TV
16.1.4 Film content censorship
17. GLOSSARY OF ABBREVIATIONS
Exhibit 1 - Broadcasting Standard and major broadcasters in India
Exhibit 2 - Information on FTA turned Pay and New Pay Channels - 2005
Exhibit 3 - Overview of major channels available to consumers in India
Exhibit 4 - Major FTA television broadcasters
Exhibit 5 - Overview of major Malaysian broadcasters and their channels
Exhibit 6 - Overview of programming
Exhibit 7 - Terrestrial FTA TV licences
Exhibit 8 - Major broadcasting companies
Exhibit 9 - Licensed satellite broadcasters
Exhibit 10 - Free-to-Air Broadcasters in Thailand
Exhibit 11 - UBC’s programming guide
Exhibit 12 - UBC’s major subsidiaries


Table 1 - Hong Kong pay TV subscribers by platform - 2001 - 2005
Table 2 - Key broadcasting statistics Afghanistan - 2004
Table 3 - Key broadcasting statistics in Bangladesh - 2005
Table 4 - Cable TV subscribers - 2002 - 2005
Table 5 - Key broadcasting statistics in Cambodia - 2005
Table 6 - Broadcasting market overview India - 2005
Table 7 - TV and Cable TV household growth - 1995 - 2005
Table 8 - Total TV industry revenue growth - 2000 - 2005
Table 9 - Pay TV subscriber growth - 2002 - 2006
Table 10 - Pay TV (cable) operators - 2004
Table 11 - Key broadcasting statistics Indonesia - 2005
Table 12 - Broadcasting sector growth TV households and home satellites - 1997 - 2005
Table 13 - Pay TV subscribers by platform - 2001 - 2005
Table 14 - Television market summary Laos - 2005
Table 15 - Key broadcasting statistics Malaysia - 2005
Table 16 - Growth of the broadcasting sector - 1997 - 2005
Table 17 - Key broadcasting statistics Maldives - 2004
Table 18 - Key broadcasting statistics Myanmar - 2005
Table 19 - Key broadcasting statistics Philippines - 2005
Table 20 - Broadcasting statistics, cable, MMDS and satellite - 1996 - 2005
Table 21 - Key broadcasting statistics Singapore - 2005
Table 22 - Broadcasting sector growth - 1996 - 2005
Table 23 - Cable TV subscribers per analogue and digital - 2002 - 2005
Table 24 - SCV/StarHub Cable TV subscribers - 1996 - 2006
Table 25 - Key broadcasting statistics Sri Lanka - 2005
Table 26 - Pay TV subscribers in Thailand - 1996 - 2002
Table 27 - Pay TV subscribers by platform - 2002 - 2005
Table 28 - UBC subscriber growth - 1998 - 2005
Table 29 - Key broadcasting statistics Vietnam - 2005

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