Singapore - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses
The mobile market in Singapore is characterised by its energy and innovation. A competitive mobile market in Singapore has been built up over time. Singapore Telecom (SingTel) was the only mobile operator in the country until 1997 M1 launched its mobile network in that year. Then StarHub became the third operator in 2000 with the launch of its network. A fourth operator MyRepublic is also vying for entry into the market. It expects to deploy a nationwide mobile service by the end of September 2018.
Singapore's mobile market has displayed slow growth over the last few years due to a highly mature market with penetration now reaching 149% as significant proportion of subscribers now own more than one mobile device. Even as growth rates slowed, there has been considerable effort still going into value-added products and services, and most importantly into new generation technologies.
The mix' of mobile services is rapidly changing, with 2G having almost disappeared, 3G numbers are declining and Long Term Evolution (LTE) / 4G service offerings continue to expand rapidly.
In 2016 a price war has broken out in the Singapore mobile data market. It is the first time in four years that local mobile operators have engaged in such aggressive pricing strategies indicating the heightened market competition that is now evident in a highly mature market.
Operators have moved away from the customer acquisition phase to more of a customer satisfaction and retention phase as the market has matured. Higher penetration rates are possible as subscribers increasingly have multiple devices connected to the network for diverse applications that are geared to data services. However the market over the next five years to 2021 is unlikely to grow much further.
SingTel announced plans to deploy a nationwide LTE network in the 900MHz band in cooperation with Ericsson. In 2016 StarHub is launching 4G heterogeneous network infrastructure (HetNet) My Republic expects to deploy a nationwide mobile service by the end of September 2018. SingTel became the first mobile operator in Singapore to offer its users tri-band 4G network services. M1 launched Singapore's first 2Gb/s to 10Gb/s Gigabit Passive Optical Network (GPON) service. Singapore's mobile operators are scheduled to switch off 2G services from April 2017. SingTel plans to be one of the first mobile operators in the world to roll out 5G in 2020.