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Singapore - Mobile Communications - Market Overview


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Singapore - Mobile Communications - Market Overview

The mobile market in Singapore is characterised by its energy and innovation. Even as growth rates slowed, there has been considerable effort still going into value-added products and services, and most importantly into new generation technologies. The market initially approached the launch of 3G with a degree of caution. As the licences were issued and the networks rolled out, some of the major operators and, to some extent, the government were circumspect about the prospect of next generation of mobiles. However, by 2012 3G subscriptions comprised three quarters of the total mobile subscriber base of almost eight million. Then with the arrival of 4G/LTE services and their rapid take up in 2013, the 3G numbers started a modest decline. Overall mobile penetration had reached 155%. Singapore had the lowest mobile prices in the world as a proportion of income, according to the ITU's ICT development index.

Key developments:

SingTel announces major corporate restructure; SingTel, MobileOne and StarHub launch 4G/LTE networks; 4G subscribers reach 1.3 million by mid-2013; spectrum rights for 4G to be auctioned in 2013; volume of SMS traffic starting to decline; mobile subscriber penetration passes 150% milestone.

Companies covered in this report include:

SingTel; StarHub, MobileOne (M1), NTT DoCoMo; Gemalto.


1. Synopsis
2. Singapore's mobile market
2.1 Overview
2.2 Major mobile operators
2.3 Market statistics
2.4 Average revenue per user (ARPU)
2.5 Pricing
3. Mobile networks
3.1 GSM
3.2 Third generation (3G)
3.2.1 Overview
3.2.2 3G services and developments
3.2.3 3G auction 2010
3.2.4 3G service standards - 2012
3.3 High-speed downlink packet access (HSDPA)
3.4 Fourth generation (4G) and long-term evolution (LTE)
3.4.1 LTE trials
3.4.2 Planning for 4G licensing
3.4.3 Service launch and development
4. Mobile voice services
4.1 Prepaid
4.2 International roaming
4.3 Satellite mobile
5. Mobile data services
5.1 Short messaging service (SMS)
5.2 Payment systems
5.3 Smartphones
6. Mobile content and applications
6.1 Background
6.1.1 Service developments
6.2 Mobile TV
7. Related reports
Table 1 Singapore mobile operators, subscribers and annual change March 2013
Table 2 Singapore mobile operators by share of total mobile market March 2013
Table 3 Singapore estimated 3G mobile subscribers by operator 2011
Table 4 Mobile subscribers - 2G and 3G, prepaid and postpaid July 2013
Table 5 Mobile subscribers 1997 - 2013
Table 6 Mobile services revenue 1993 - 2011
Table 7 Fixed-line versus mobile subscriptions and teledensity March 2013
Table 8 Fixed-line versus mobile subscriptions and teledensity June 2013
Table 9 Mobile broadband subscribers 2007 - 2012
Table 10 Overall mobile services ARPU 2002 - 2012
Table 11 - ARPU postpaid and prepaid by mobile operator 2012
Table 12 3G mobile subscribers 2005 - 2013
Table 13 4G mobile subscribers 2013
Table 14 Prepaid subscribers 1999 - 2013
Table 15 Prepaid vs postpaid share of 2G market 2007 - 2012
Table 16 Mobile subscribers prepaid and postpaid 2G and 3G July 2013
Table 17 Total SMS messages per month 2004 - 2013
Chart 1 - Singapore - mobile operators by share of mobile market March 2013
Chart 2 - Mobile subscribers - 2000-2013
Chart 4 - Percentage of 2G market - prepaid vs postpaid - 2007-2012
Exhibit 1 Third Generation (3G) licensees, spectrum and vendors
Exhibit 2 Self-regulation of content

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