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Singapore - Mobile Communications - Market Overview


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The mobile market in Singapore is characterised by its energy and innovation. Even as growth rates slowed, there has been considerable effort still going into value-added products and services, and most importantly into new generation technologies. The market initially approached the launch of 3G with a degree of caution. As the licences were issued and the networks rolled out, some of the major operators and, to some extent, the government were circumspect about the prospect of next generation of mobiles. However, by 2012 3G subscriptions comprised three quarters of the total mobile subscriber base of almost eight million. Overall mobile penetration had reached 150%. Singapore had the lowest mobile prices in the world as a proportion of income according to the ITU’s ICT development index.

Key developments:

SingTel announces major corporate restructure; SingTel, MobileOne and StarHub launch LTE networks; spectrum rights for 4G to be auctioned in 2013; volume of SMS traffic starting to decline; mobile subscriber penetration passes 150% milestone.

Companies covered in this report include:

SingTel; StarHub, MobileOne (M1), NTT DoCoMo; Gemalto.


1. Synopsis
2. Singapore’s mobile market
2.1 Overview
2.2 Major mobile operators
2.3 Market statistics
2.4 Average revenue per user (ARPU)
2.5 Pricing
3. Mobile networks
3.1 GSM
3.2 Third generation (3G)
3.2.1 Overview
3.2.2 3G services and developments
3.2.3 3G auction – 2010
3.2.4 3G service standards - 2012
3.3 High-speed downlink packet access (HSDPA)
3.4 Fourth generation (4G) and long-term evolution (LTE)
3.4.1 LTE trials
3.4.2 Planning for 4G licensing
3.4.3 Service launch
4. Mobile voice services
4.1 Prepaid
4.2 International roaming
4.3 Satellite mobile
5. Mobile data services
5.1 Short messaging service (SMS)
5.2 Payment systems
5.3 Smartphones
6. Mobile content and applications
6.1 Background
6.1.1 Service developments
6.2 Mobile TV
7. Related reports
Table 1 – Singapore – mobile operators, subscribers and annual change – September 2012
Table 2 – Singapore – mobile operators by share of total mobile market – September 2012
Table 3 – Singapore – estimated 3G mobile subscribers by operator – 2011
Table 4 –Mobile subscribers - 2G and 3G, prepaid and postpaid – September 2012
Table 5 – Mobile subscribers – 1997 - 2012
Table 6 – Mobile services revenue – 1993 - 2011
Table 7 – Fixed-line versus mobile subscriptions and teledensity – September 2012
Table 8 – Mobile broadband subscribers –2007 - 2011
Table 9 – Overall mobile services ARPU – 2002 - 2011
Table 10 – Singapore – mobile operators – ARPU – postpaid and prepaid – 2011
Table 11 – 3G mobile subscribers – 2005 - 2012
Table 12 – Prepaid subscribers – 1999 - 2012
Table 13 – Prepaid vs postpaid – share of 2G market – 2007 - 2012
Table 14 –Mobile subscribers - 2G and 3G, prepaid and postpaid – October 2012
Table 15 –Mobile subscribers – prepaid and postpaid – 2G and 3G – September 2012
Table 16 – Total SMS messages per month – 2004 - 2012
Chart 1 – Singapore – mobile subscribers and ARPU – 2002 - 2011
Exhibit 1 – Third generation licensees, spectrum and vendors
Exhibit 2 – Self-regulation of content

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