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Serbia - Telecoms, Mobile and Broadband and Digital Media - Statistics and Analyses


Attention: There is an updated edition available for this report.

Serbia - Telecoms, Mobile and Broadband and Digital Media - Statistics and Analyses

800MHz spectrum auction in November 2015 to stimulate mobile broadband use in 2016

Following an economically and politically turbulent period during the 1990s, Serbia started the first decade of the new millennium with strong GDP growth until the economic crisis of 2008 restricted both growth and investment. GDP growth soon recovered but it has been stymied by the poor performance of Serbia's neighbouring markets including Italy and Greece.

Economic difficulties prompted the government to adopt a range of fiscal measures to raise revenue, including a short-term imposition of a 10% tax on telecom services. Similarly, the economic difficulties, compounded by a range of regulatory measures, has seen a steady fall in telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

Serbia's potential integration with the European Union (EU), formalised by the Stabilisation and Association Agreement in 2008, has encouraged the government and regulator to adopted measures aimed at promoting telecoms reform. The Agreement oversees closer integration with the EU and covers commitments to political, economic, trade, or human rights reform. In addition, as part of the EU pre-accession process, Serbia has received financial aid to build public institutions and improve cross-border co-operation.

EU reforms have been fundamental to Serbia's telecom industry. The EU's regulatory framework for communications (the NRF), adopted in mid-2010, promotes competition as the most efficient way to offer communications products and services while ensuring universal access. However, the May 2012 election of a new government less inclined to compromise with EU, though still committed to joining the Union, may have implications for telecom sector regulatory measures.

Considerable network investment has been undertaken by incumbent and alternative operators in recent years, despite economic difficulties. This has helped to stimulate internet usage, which has also been bolstered by improved affordability as prices are reduced through competition.

Serbia boasts an extensive broadcasting market, with programming available via radio and TV programme distribution via cable, wireless cable, terrestrial free-to-air and broadband TV. An analogue switch off (ASO) plan has been adopted and digital TV is widely available on cable networks.S

erbia's high mobile penetration, the result of multiple SIM card use, has seen lower revenue in recent years, placing further pressure on operators to develop business models which encourage consumer use of mobile data services as also the continued substitution of fixed-line for mobile voice calls.

Serbia - Key telecom parameters 2015 (e)
Penetration by service | Penetration
Fixed-line | 40%
Broadband | 20%
Mobile | 130%
(Source: BuddeComm)

Market highlights:

Auction of spectrum in the 800MHz band in November 2015 to stimulate LTE development into 2016;
Telenor Serbia in extending 3G population coverage to 99% by March 2016.
Amendments to the Law on Electronic Communications stipulate the minimum set of Universal Service provisions. Several operators were designated as coming under US obligations. It also made greater emphasis on network neutrality.
Despite the government's buy-out of OTE's stake in the incumbent Telekom Serbia, there has been little interest from other players. The government in August 2015 started another initiative to sell the company.
DSL accounts for the majority of fixed broadband subscriptions. Fibre developments remain nascent, and so the onus is on the regulator to develop an appropriate access regime sympathetic to investment.
The investment firm acquired United Group in early 2014, including Serbia's SBB telecom and pay-TV provider.

This report provides a comprehensive overview of trends and developments in Serbia's telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.

Subjects include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure;
Major players, revenues, subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile voice and data markets;
Broadband (FttP, DSL, cable TV, wireless);
Convergence and digital media;
3G subscriber and mobile ARPU forecasts to 2015;
Broadband market forecasts for selective years to 2020.

Key developments:

Regulator licences three MNOs for spectrum in the 800MHz band; fixed-number portability introduced; simulcast analogue and digital TV broadcasts begin; KKR completes takeover of United Group; report update includes the regulator's market report for 2013, telcos' operating and financial data to Q3 2015; recent market developments.

Companies mentioned in this report:

Mobilna Telefonija Srbija (MTS), Telekom Serbia, VIP Mobile, Telenor Serbia, Serbia Broadband (SBB)

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Serbia.

It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of spectrum auctions and new license awards;
3G developments, regulatory issues and technologies including HSPA and LTE;
Broadband migration to an FttP architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics – 2014 (e)
    • Table Telephone network statistics – 2014 (e)
    • Table Internet subscribers – 2014 (e)
    • Table Broadband statistics – 2014 (e)
    • Table Mobile statistics – 2014 (e)
    • Table National telecommunications authority
    • COUNTRY OVERVIEW
    • ECONOMIC CLIMATE
  • TELECOMMUNICATIONS MARKET
    • OVERVIEW OF SERBIA'S TELECOM MARKET
      • Table Telecom market revenue by sector – 2008 – 2013
      • Table Share of telecom revenue by service – 2010 - 2013
      • Table Share of telecom investment by service – 2010 - 2013
  • REGULATORY ENVIRONMENT
    • LAW ON ELECTRONIC COMMUNICATIONS
      • Amendments
    • REGULATORY AUTHORITIES
    • TELECOM SECTOR LIBERALISATION IN SERBIA
    • PRIVATISATION
      • Telekom Serbia
      • Mobi 63
    • INTERCONNECT
    • UNIVERSAL SERVICE
    • NUMBER PORTABILITY (NP)
  • FIXED NETWORK OPERATORS IN SERBIA
    • Table Fixed-line telephony revenue – 2004 - 2013
    • TELEKOM SERBIA
      • Table Telekom Serbia Group financial data – 2007 - 2013
      • Table Telekom Serbia financial data – 2009 - 2013
      • Table Telekom Serbia Group subscribers by sector – 2009 - 2013
      • Table Telekom Serbia company subscribers by sector – 2010 - 2013
      • Table Telekom Serbia Group investments by sector (old style) –2010 - 2012
      • Table Telekom Serbia Group investments by segment – 2012 - 2013
      • Table Telekom Serbia company investments by sector – 2010 - 2013
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • NATIONAL TELECOM NETWORK
      • Electric Energy Transmission and Transmission System Control (EMS)
      • EPS network
        • Table Fixed lines in service and teledensity – 2004 - 2015
        • Table Annual requests for new fixed lines – 2004 - 2014
        • Table VoIP users and traffic – 2010 - 2013
        • Table Fixed line traffic – 2004 - 2014
    • INTERNATIONAL INFRASTRUCTURE
      • Table Total international internet bandwidth – 2004 - 2013
    • TELECOMS AND IT
  • INFORMATION SOCIETY
    • E-COMMERCE
    • E-GOVERNMENT
  • BROADBAND MARKET
    • OVERVIEW
      • Table Subscribers to broadband services by data rate – 2014
      • Table ISPs by access platform – 2008 - 2013
    • BROADBAND STATISTICS
      • Table Internet subscribers and penetration rates – 2004 - 2014
      • Table Household internet penetration by connection type – 2007 - 2013
      • Table Internet market revenue – 2005 - 2013
      • Table Dial-up internet connections – 2007 - 2014
      • Table Fixed-line broadband penetration rate – 2005 - 2013
    • CABLE BROADBAND
      • Table Cable broadband subscribers – 2004 - 2015
    • ASYMMETRIC DIGITAL SUBSCRIBER LINE (ADSL)
      • Table DSL subscribers – 2004 - 2015
      • Table Telekom Serbia ADSL subscribers – 2008 - 2013
    • FIBRE-TO-THE-PREMISES (FTTP) NETWORKS
    • WIRELESS BROADBAND
      • Table Wireless internet subscribers – 2007 - 2012
      • WiMAX
      • WiFi
  • DIGITAL MEDIA
    • OVERVIEW OF BROADCASTING MARKET
      • Table Pay TV subscribers – 2007 - 2013
      • Table Pay TV subscribers by platform – 2010 - 2013
      • Table Proportion of Pay TV subscribers by platform – 2009 - 2013
      • Table Pay TV market revenue – 2005 - 2013
      • Table Pay TV revenue share by platform – 2010 - 2013
      • Table Pay TV operator market share by subscribers – 2008 - 2013
    • REGULATORY ISSUES
    • BROADBAND TV (IPTV)
      • Table Telekom Serbia IPTV subscribers – 2008 - 2013
    • CABLE TV
      • Table Cable TV subscribers and penetration – 2008 - 2014
      • Table Proportion of digital and analogue cable TV subscribers – 2011 - 2014
    • SATELLITE-BASED DIGITAL PAY TV DEVELOPMENTS
    • DIGITAL TERRESTRIAL TV (DTTV)
  • MOBILE COMMUNICATIONS
    • OVERVIEW OF SERBIA'S MOBILE MARKET
      • Mobile statistics
        • Table Mobile market revenue – 2003 - 2014
        • Table Historic - Mobile subscribers and penetration rate – 1998 - 2004
        • Table Mobile subscribers and penetration rate – 2005 - 2014
        • Table Mobile phone usage by individuals – 2006 - 2014
        • Table Total outgoing mobile traffic – 2003 - 2014
        • Table Mobile operator market share by subscribers – 2003 - 2013
        • Table Mobile operator market share by revenue – 2003 - 2013
    • REGULATORY ISSUES
      • Third mobile licence
      • 3.4GHz – 3.8GHz auction
      • 1800MHz auction
      • 800MHz auction
      • Mobile Number Portability (MNP)
        • Table Average mobile number portings per month – 2011 - 2013
        • Table Annual and cumulative mobile number portings – 2011 - 2013
    • MOBILE TECHNOLOGIES
      • Digital
        • Table MNO network coverage – 2013
      • Third generation mobile
    • MAJOR MOBILE OPERATORS
      • Telenor Serbia
        • Table Telenor subscribers – 2006 - 2015
        • Table Telenor financial data (mobile) –2007 - 2015
        • Table Telenor prepaid and postpaid ARPU and MOU – 2007 - 2015
      • Mobilna Telefonija Srbija (MTS)
        • Table MTS subscribers – 2008 - 2013
      • VIP Mobile
        • Table VIP Mobile financial data – 2007 - 2015
        • Table VIP Mobile subscribers – 2007 – 2015
      • Mobile Virtual Network operators (MVNOs)
    • MOBILE VOICE SERVICES
      • Prepaid
        • Table Proportion of prepaid mobile users – 2005 - 2014
        • Table Telenor prepaid users – 2007 - 2015
        • Table MTS Serbia prepaid users – 2012 - 2013
    • MOBILE DATA SERVICES
      • Short Message Service (SMS)/Multimedia Messaging Service (MMS)
        • Table Total SMS and MMS messages sent – 2003 - 2013
      • General Packet Radio Service (GPRS)
      • Enhanced Data for GSM Evolution (EDGE)
      • Evolved High Speed Packet Access (HSPA+)
      • Long-term Evolution (LTE)
      • Mobile broadband
        • Table Mobile internet and 3G subscribers – 2007 - 2013
    • MOBILE CONTENT AND APPLICATIONS
  • FORECASTS
    • FORECASTS – FIXED BROADBAND SUBSCRIBERS – 2010 - 2013; 2020
      • higher broadband subscriber growth
        • Table Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
      • lower broadband subscriber growth
        • Table Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
    • NOTES ON SCENARIO FORECASTS
  • RELATED REPORTS

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