Senegal - Telecoms, Mobile and Broadband - Market Insights and Statistics
Senegalese government confirms that ASO will meet June 2015 deadline
Senegal continues to benefit from solid economic development, with GDP estimated to have grown 4.5% in 2014. This has translated into consistent growth in the telecom market. The dominant player Sonatel, majority-owned by France Telecom and branded as Orange, has effective competition from a small number of operators, particularly in the mobile services sector where Tigo Senegal and Espresso have a 24% and 20% market share, respectively.
Competition in the fixed-line sector was introduced when Sudan's Sudatel launched services as the second national operator (SNO) in 2009. Operating as Expresso, fully owned by Expresso Telecom (in which Sudatel holds a 75% stake), the company launched mobile services in the same year. The new entrant initially chose CDMA2000 technology to serve both market segments but switched to GSM technology in 2010, including 3G/HSPA mobile broadband.
The licensing of new operators has not always been transparent in Senegal, with the licences of both Sentel and Sudatel were awarded under controversial circumstances. Sentel settled a four-year licence dispute with the government in August 2012.
The mobile market has prospered, helped in part by poor fixed-line infrastructure in some rural areas. Mobile penetration reached about 111% by early 2015. A range of value-added services is available to subscribers, including mobile broadband access, which has become by far the dominant internet platform, accounting for about 93% of all internet accesses.
Development of the internet market until 2007 was hampered by Sonatel's monopolistic pricing of bandwidth on the only high-capacity international submarine fibre optic cable serving the country. Despite this, broadband services in Senegal are relatively advanced, and a range of IP-based services including broadband TV (IPTV) and converged triple-play services are offered. Sonatel has progressively reduced its prices following the arrival of several competing international fibre optic submarine cables.
Estimated market penetration rates in Senegal's telecoms sector end-2014
Market | Penetration rate
Mobile | 117%
Fixed | 2.5%
Internet | 23%
(Source: BuddeComm based on various sources)
Work of the Diamniadio Valley digital city expected to start mid-2015;
Tigo launches commercial LTE services, develops Mobile Wallet platform, expands HSPA+ network;
Rapid Communications sets up mobile remittance service in Senegal;
Mobile subscriber base reaches 14.4 million;
MNP comes into force;
Regulator sets up new body to monitor QoS of telecom services;
Mobile internet accounting for 93% of all internet connections;
Competition in international fibre bandwidth boosts broadband market;
Sonatel signs agreement to provide free 1Mb/s internet services to schools, sells domestic mobile tower portfolio;
Ericsson takes over operational management of Tigo's mobile networks;
Report update includes the regulator's market data to September 2014;
Operator data to Q4 2014;
Recent market developments.
Companies mentioned in this report:
Sonatel (France Telecom, Orange), Millicom (Sentel, Tigo), Sudatel (Expresso), Arc Informatique, Globacom, Mainstreet Technologies.
This report provides a comprehensive overview of trends and developments in Senegal's telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors.
Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Major Players, Revenues, Subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile Voice and Data Markets;
Broadband (FttP, DSL, cable, wireless);
Convergence and Digital Media;
Government policies affecting the telecoms industry;
Market liberalisation and industry issues;
Telecoms operators privatisation, IPOs, acquisitions, new licences;
Mobile technologies (GSM; 3G, HSPA, LTE).
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