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Senegal - Telecoms, Mobile and Broadband

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Senegal - Telecoms, Mobile and Broadband

Sonatel/Orange pilot Long-term Evolution services

This annual report provides a comprehensive overview of trends and developments in Senegal's telecommunications market.

Subjects covered include:

Key statistics;
Market and industry overviews;
The impact of the global economic crisis;
Government policies affecting the telecoms industry;
Market liberalisation and regulatory environment;
Major players (fixed, mobile and broadband);
Telecoms operators privatisation, acquisitions, new licences;
Consolidation in the mobile sector;
Infrastructure development;
Mobile voice and data markets, including 3G;
Average Revenue per User;
Internet and broadband development and growth;
Broadband and mobile data services and pricing trends;
Convergence (voice/data, fixed/wireless/mobile);
The emergence of m-payment and m-banking services.

Senegal has benefited from solid economic growth since the 1990s. This has translated into consistent growth in the telecom market, with the dominant player Sonatel, part-owned by France Telecom and branded as Orange, receiving effective competition from a small number of operators, particularly in the mobile services sector.

Sonatel manages one of the most efficient telecom networks in West Africa and offers some of the lowest retail and wholesale prices in the region, although they are still high by global standards. The company is also the market leader in the mobile sector which it has shared with Millicom's Sentel GSM (later rebranded Tigo) since 1999.

Competition in the fixed-line sector was introduced when Sudan's Sudatel launched as the second national operator (SNO) in 2009 under the name Expresso. Its licence also includes the country's third mobile concession. The new entrant initially chose CDMA2000 technology to serve both market segments but switched to GSM technology in 2010, including 3G/HSPA mobile broadband.

The licensing of new operators has not always been transparent in Senegal, with the licences of both Sentel and Sudatel were awarded under controversial circumstances. Sentel settled a four-year licence dispute with the government in August 2012.

Mobile market penetration reached about 85% in mid-2013, and Average Revenue Per User (ARPU) is relatively high. A wide range of value-added services is available to subscribers, including mobile broadband access, which has become by far the dominant internet access platform.

Development of the internet market until 2007 was hampered by Sonatel's monopolistic pricing of bandwidth on the only high-capacity international submarine fibre optic cable serving the country. Despite this, broadband services in Senegal are relatively advanced, and a range of IP-based services including broadband TV (IPTV) and converged triple-play services are offered. Sonatel has progressively reduced its prices following the arrival of several competing international fibre optic submarine cables.

Market highlights:

Mobile market penetration approaching 100%;
1,600 cell towers for sale;
3G mobile broadband represents 70% of all internet connections;
Competition in international fibre bandwidth to boost broadband market;
Mobile licence dispute settled after four years;
Sonatel pilots LTE services;
Sonatel's Orange Money service now has some 1,250,000 registered customers, with cross-border interoperability between Senegal, Mali and the Ivory Coast having considerably improved service functionality.
Report contains the regulator's market data to June 2013 and operator data to Q2 2013.

Estimated market penetration rates in Senegal's telecoms sector end-2013
Market | Penetration rate
Mobile | 89%
Fixed | 2.6%
Internet | 20%
(Source: BuddeComm based on various sources)

Companies covered in this report:

Sonatel (France Telecom, Orange), Millicom (Sentel, Tigo), Sudatel (Expresso), Arc Informatique, Globacom, Mainstreet Technologies.

1. Executive summary
2. Key Statistics
2.1 Country overview (economy)
3. Telecommunications market
3.1 Overview of Senegal's telecom market
4. Regulatory environment
4.1 Telecom sector reform
4.2 Telecommunications Act of 2001
4.3 Regulatory authority
4.3.1 ARTP
4.4 Universal Service Fund
4.5 West African common regulatory framework 2005
4.6 Electronic Transactions Bill
4.7 Taxes
4.8 Telecom sector liberalisation
4.8.1 Second national operator (SNO) licence
5. Fixed network operators in Senegal
5.1 Sonatel (Orange)
5.1.1 Subsidiaries
5.1.2 Privatisation
5.1.3 Financial results
5.1.4 Network infrastructure and services
5.1.5 Fixed-line statistics
5.1.6 Expansion into rural areas
5.1.7 Telecentres
5.1.8 International expansion
5.2 Expresso
6. International infrastructure
6.1 Satellite
6.2 Terrestrial fibre and microwave
6.3 Submarine fibre
6.3.1 SAT-3/WASC
6.3.2 Glo-1
6.3.3 ACE
6.3.4 Main One
7. Internet market
7.1 Overview
7.1.1 Internet statistics
7.2 Internet connectivity
7.2.1 National Research and Education Network (NREN)
7.3 Low-cost computers
7.4 ISP market
7.4.1 Orange (Sonatel)
7.4.2 ARC Informatique
7.4.3 Expresso
7.4.4 Other ISPs
7.5 VoIP
8. Broadband market
8.1 ADSL
8.2 WiFi
8.3 Mobile broadband subscribers
9. Digital Economy
9.1 IPTV, triple play
9.2 E-health
9.3 E-learning
9.4 E-government
9.5 Smart grids, Broadband over Powerlines (BPL, PLC)
10. Mobile communications
10.1 Overview of Senegal's mobile market
10.1.1 Mobile statistics
10.2 Regulatory issues
10.2.1 Mobile number portability (MNP)
10.2.2 SIM card registration
10.2.3 Per-second billing (PSB)
10.2.4 MVNO (Mobile Virtual Network Operators)
10.2.5 Millicom licence dispute
10.3 Major mobile operators
10.3.1 Orange (Sonatel Mobiles)
10.3.2 Tigo (Sentel GSM)
10.3.3 Expresso (Sudatel)
10.4 Mobile data services
10.4.1 SMS
10.4.2 MMS
10.4.3 GPRS and EDGE
10.4.4 EV-DO
10.4.5 WAP
10.4.6 BlackBerry, iPhone
10.4.7 Third Generation (3G)
10.4.8 High Speed packet access (HSPA)
10.4.9 Fourth Generation (4G/Long-term-Evolution)
10.5 Mobile content and applications
10.5.1 Manobi
10.5.2 M-payments and m-banking
11. Related reports
Table 1 Country statistics Senegal 2013 (e)
Table 2 Fixed-line network statistics 2013 (e)
Table 3 Internet provider statistics 2013
Table 4 Internet statistics 2013 (e)
Table 5 Mobile statistics 2013 (e)
Table 6 National telecommunications authority
Table 7 Sonatel Group financial results 2004 - 2013
Table 8 Sonatel (Senegal) financial results 2012
Table 9 Sonatel/Orange fixed-line ARPU 2004 - 2013
Table 10 Historic -Fixed-lines in service and teledensity in Senegal 1999 - 2004
Table 11 Fixed-lines in service and teledensity in Senegal 2005 - 2014
Table 12 Expresso Senegal CDMA fixed-wireless access subscribers 2009 - 2011
Table 13 Historic - Internet users and penetration rate in Senegal 1999 - 2004
Table 14 Internet users and penetration rate in Senegal 2005 - 2014
Table 15 Internet subscribers in Senegal 2000 - 2014
Table 16 Market share of internet connections by platform June 2013
Table 17 International internet bandwidth in Senegal 2002 - 2012
Table 18 ADSL subscribers in Senegal 2004 - 2013
Table 19 Sonatel/Orange ADSL pricing 2009; 2010; 2012
Table 20 Fixed wireless internet subscribers 2012 2013
Table 21 Mobile broadband (2G/3G) subscribers 2013
Table 22 Prepaid and contract subscribers 2012 - 2013
Table 23 Historic - Mobile subscribers and penetration rate in Senegal 2000 - 2004
Table 24 Mobile subscribers and penetration rate in Senegal 2005 - 2015
Table 25 Market share of subscribers by operator 2012 - 2013
Table 26 Sonatel/Orange mobile subscribers 1999 - 2013
Table 27 Sonatel/Orange mobile revenue 1999 - 2013
Table 28 Orange Senegal mobile ARPU, prepaid versus postpaid 2004 - 2013
Table 29 Tigo mobile subscribers 2010 - 2013
Table 30 Expresso mobile subscribers 2010 - 2013
Chart 1 Sonatel Group financial results 2004 2013
Chart 2 Fixed-lines in service and teledensity in Senegal 2005 2014
Chart 3 Internet users and penetration rate in Senegal 2005 2014
Chart 4 Mobile subscribers and penetration rate in Senegal 2005 - 2014
Exhibit 1 Map of Senegal
Exhibit 2 West African common regulatory framework 2005

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