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Samoa - Telecoms, Mobile and Broadband - Statistics and Analyses


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Samoa - Telecoms, Mobile and Broadband - Statistics and Analyses

Progress towards addressing capacity issues in Samoa

The geography of the Pacific region has made internet connectivity a serious problem for the many islands dispersed over vast oceanic spaces. Submarine fibre-optic networks are expensive to build and maintain, with capital costs that are prohibitive for the smaller island communities. Some countries have to rely solely on geostationary satellites. As a result, bandwidth is limited and broadband prices are extremely high.

However Samoa is beginning to address its international capacity issues with a major public-private project underway. Facilitated by the Asian Development Bank (ADB), World Bank (WB) and the Samoan government, it will see high-speed telecom improvements in Samoa via a fibre optic submarine cable which will connect Samoa (Upolu and Savai'i) with the Southern Cross Cable Network in Fiji (Suva). The Tui Samoa cable, as it known, will be co-financed by the ADB, the WB, the Australian Department of Foreign Affairs and Trade (DFAT) as well as the Samoa Submarine Cable Company (SSCC) which also incorporates other smaller investors. The project is expected to cost around US$49 million and should be available by the end of 2017.

There are two other cables planned which will also serve Samoa. These include the construction of the MOANA Cable System which is forecast to be completed in 2018. It will link New Zealand to Hawaii, as well as serving Samoa and American Samoa. It is to be built by Alcatel-Lucent Submarine Networks and BlueSky Pacific Group.

Samoa has one of the highest rates of mobile phone coverage in the Pacific region. Samoa has over 100% mobile penetration (including multi-SIM ownership) and almost full mobile network coverage based on a mix of 2G and 3G technologies. While Papua New Guinea and Fiji will be the two major markets for 4G technology in the South Pacific region going forward; there is also progress towards 4G LTE in Samoa with Digicel Samoa officially launching its network in mid 2016.

Key telecom parameters 2013; 2016
Sector | 2013 | 2016
Subscribers to telecoms services: (e)
Fixed Broadband users | 1,300 | 2,550
Fixed-line telephony | 34,200 | 33,900
Mobile phone | 190,000 | 197,950
(Source: BuddeComm based on industry data)

Key developments:

In mid 2016 an acquisition was underway which would see Amalgamated Telecom Holdings (ATH) purchase the South Pacific operations from Amper SA, a Spain based enterprise. This acquisition would include the purchase of BlueSky Samoa. The acquisition was expected to be finalised by the end of September 2016.

The consensus is that a mix of technologies will be used to service the Pacific region going forward, including mobile, satellite as well as fibre-optic submarine cables, and that a coordinated planning approach at the regional level is essential for network resilience, performance, value for money, and extent of coverage.

Singapore start-up Kacific Broadband Satellite is developing a broadband offering for the Pacific region and in 2016 private investors from the US and Australia had contributed around US$22.3 million to the project collectively.

In May 2016 Digicel Pacific announced it would be working with O3b to upgrade its capacity in Papua New Guinea as well as conduct smaller upgrades for Samoa and Nauru.

Companies covered in this report include:

Amalgamated Telecom Holdings (ATH), Amper SA, Blue Sky Samoa, Computer Services Limited (CSL), Digicel Samoa, Kacific Broadband Satellite, O3b, Samoa.ws


1. Executive summary
2. Key statistics
3. Country overview
4. Telecommunications market
4.1 Historical overview
4.2 Market analysis
4.3 Recent developments
5. Regulatory environment
5.1 Historic overview
5.2 Regulatory authority
5.2.1 Office of the Regulator (OOTR)
5.3 Telecom sector liberalisation
5.4 Privatisation of SamoaTel Ltd
6. Fixed network operator in Samoa
6.1 BlueSky Samoa
7. Telecommunications infrastructure
7.1 National telecom network
7.2 International infrastructure
7.2.1 Submarine cables
7.2.2 Satellite broadband
8. Smart infrastructure
9. FIXED broadband market
9.1 Introduction and statistical overview
10. Digital economy
10.1 Introduction
10.2 e-Government
10.3 e-Health
11. Digital media
11.1 On line gaming and gambling
11.2 Newspaper and book publishers
12. Mobile communications
12.1 Market analysis
12.2 Mobile statistics
12.3 Mobile broadband statistics
13. Mobile infrastructure
13.1 Brief intro analogue networks
13.2 Digital networks
13.2.1 3G
13.2.2 4G LTE
13.3 Major mobile operators
13.3.1 Digicel Samoa Ltd
13.3.2 BlueSky Samoa (formerly SamoaTel)
14. Mobile content and applications
14.1 m-banking (payments)
15. Mobile handsets
16. Related reports
Table 1 - Country statistics 2015
Table 2 Telephone network statistics 2015
Table 3 Broadband statistics 2015
Table 4 Mobile statistics 2015
Table 5 National telecommunications authorities
Table 6 Evolution of GDP in Samoa 2000 - 2016
Table 7 Fixed lines in service and teledensity 2000 - 2016
Table 8 Internet users and user penetration rate 2000 - 2016
Table 9 Fixed broadband subscribers and penetration 2009 - 2016
Table 10 Mobile subscribers and penetration 2001 - 2016
Exhibit 1 BlueSky Samoa at a glance
Exhibit 2 The start of the internet in Samoa

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