Market Research Logo

Russia - Digital Economy and Digital TV - Insights, Statistics and Analysis

Russia possesses a vast broadcasting market undergoing rapid change. Both freely accessible and paid content is widely available from cable TV, terrestrial, internet protocol TV and satellite platforms. Competition is driving new network deployments and network modernisation, as incumbent broadcasting network operators face challenges associated with digitising analogue networks and increased competition from new market entrants, particularly from the telecom sector. Newly deployed networks are predominantly based on fibre or satellite. Digital terrestrial TV deployments are underway, with analogue switch off proceeding on a region by region basis. Offering extensive coverage of market development, major players and industry-related statistics, this report provides an insight into Russia’s evolving convergence and broadcasting market.

Key developments:

Preparation finalizing for third DTTV mux tender; Rostelecom launches interactive TV; Gazprom Space Systems (GSS) secures transponder on Astra 1F; amended TV broadcasting rules adopted; regulator’s market data to September 2012; telcos’ financial and operating data to Q1 2013; market developments to 2013.

Companies covered in this report include:

Comstar, Mostelecom, Akado Group, NTV, Ren TV, CTC Media, TV Radio Company.


1. Synopsis
2. Overview of broadcasting market
2.1 Free-to-air (FTA)
2.1.1 Channel One (ORT)
2.1.2 Russia TV channel (RTR)
2.1.3 NTV
2.1.4 Ren TV
2.1.5 CTC Media
3. Digital TV
3.1 Broadband TV (IPTV)
3.1.1 Overview
3.1.2 Regional operators
3.1.3 Alternative operators
3.2 Cable TV (CATV)
3.2.1 MTS
3.2.2 National Telecommunications Company (NTC)
3.2.3 Akado Group
3.2.4 TV Radio Company (TVT)
3.3 Satellite-based digital pay TV developments
3.4 Digital terrestrial TV (DTTV)
3.4.1 DTTV strategy
4. Related reports
Table 1 – Estimated pay TV households – 2015
Table 2 – TV advertising revenue – 2004 - 2012
Table 3 – CTC Media financial data – 2004 - 2012
Table 4 – MTS pay TV subscribers – 2009 - 2012
Table 5 – Estimated total DTTV implementation cost – 2010 - 2015
Chart 1 – TV advertising revenue – 2004 - 2012

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report