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Romania - Mobile Market Insights, Overview and Statistics


Attention: There is an updated edition available for this report.

Romania's mobile communications market is served by five mobile network operators utilising a mixture of GSM, CDMA and WCDMA technologies. Current penetration levels indicate saturation although multiple SIM-card ownership is evident. Mobile broadband is widely available following the launch of 3G networks, with competition making services increasingly affordable. This report provides a concise overview of Romania's growing mobile market, covering market developments, as well as profiling the major operators and offering a variety of financial and performance statistics. It also provides an update on spectrum auctions and regulatory developments.

Key developments:

New EU roaming tariffs come into effect; RCS&RDS upgrades its mobile broadband speeds to 14.4Mb/s in 20 cities; regulator reduces fixed-line and mobile termination rates; Orange and Vodafone have licences extended by one year, sign network sharing agreement; Cosmote launches commercial LTE service; Ministry of Defence encouraged to release 800MHz and 2600MHz spectrum for commercial LTE; Orange extends HSPA+ network; regulator issues guidelines on MVNO market entry; MNOs expand m-ticketing functionalities; Cosmote reports fall in revenue; regulator auctions 4G frequencies, bringing in 682 million; Orange expands LTE service to include smartphones; regulator's market data for H1 2012; telco's operating and financial data to June 2013, market updates to August 2013.

Companies covered in this report include:

Vodafone Romania, Orange Romania, Cosmote Romania, DigiMobil, Telemobil.


1. Synopsis
2. Mobile communications
2.1 Overview of Romania's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Third Generation (3G) licences
2.2.2 450MHz licence awarded
2.2.3 900MHz band
2.2.4 Multi-band spectrum auction 2012
2.2.5 2.5GHz band
2.2.6 Mobile Number Portability (MNP)
2.2.7 Mobile Termination Rates (MTRs)
2.2.8 Roaming
2.2.9 Network sharing
2.3 Mobile technologies
2.3.1 Third Generation (3G) mobile
2.4 Major mobile operators
2.4.1 Vodafone
2.4.2 Orange
2.4.3 Cosmote Romania/Cosmorom
2.4.4 DigiMobil
2.5 Mobile Virtual Network Operators (MVNOs)
2.6 Mobile voice services
2.6.1 Prepaid services
2.7 Mobile data services
2.7.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.7.2 General Packet Radio Service (GPRS)
2.7.3 Enhanced Data for GSM Evolution (EDGE)
2.7.4 Evolved High Speed Packet Access (HSPA+)
2.7.5 Long-term Evolution (LTE)
2.7.6 Broadband wireless data service (1x EV-DO)
2.7.7 Mobile TV
2.8 Mobile content and applications
2.8.1 Orange World
2.8.2 M-ticketing
3. Related reports
Table 1 Overview of spectrum allocations 2013
Table 2 Overview of technologies by MNO 2013
Table 3 Historic Mobile subscribers (active SIM) and penetration rate 1997 - 2004
Table 4 Mobile subscribers (active SIM) and penetration rate 2005 - 2013
Table 5 Mobile traffic 2009 - 2013
Table 6 Mobile market revenue 2008 - 2013
Table 7 Overview of mobile services by operator 2013
Table 8 Multi-spectrum auction results 2012
Table 9 Multi-spectrum auction results spectrum allocation 2012
Table 10 Mobile number portings 2008 - 2012
Table 11 Mobile number portings as share of total lines 2008 - 2012
Table 12 Vodafone subscribers and voice minutes 2008 - 2013
Table 13 Vodafone ARPU 2008 - 2013
Table 14 Vodafone revenue 2009 - 2013
Table 15 Orange subscribers 2007 - 2013
Table 16 Orange annualised ARPU, data ARPU as proportion to total 2008 - 2013
Table 17 Orange mobile revenue 2008 - 2013
Table 18 Cosmote Romania financial data 2006 - 2013
Table 19 Cosmote Romania subscribers 2006 - 2013
Table 20 Cosmote Romania ARPU 2006 - 2013
Table 21 Zapp subscribers 2009 - 2010
Table 22 Ratio of prepaid to postpaid subscribers 2000 - 2013
Table 23 Prepaid cards in service 2009 - 2013
Table 24 Vodafone prepaid subscribers 2005 - 2012
Table 25 Cosmote Romania prepaid subscribers 2008 - 2012
Table 26 Total MMS messages sent 2008 - 2013
Table 27 Total SMS messages sent 2005 - 2013
Table 28 SMS messages sent per subscriber 2010 - 2012
Chart 1 Mobile subscribers (active SIM) and penetration rate 2005 2013
Chart 2 Vodafone subscribers and voice minutes 2008 2013
Chart 3 Vodafone ARPU 2008 2013
Chart 4 Vodafone revenue 2009 2013
Chart 5 Orange annualised ARPU, data ARPU as proportion to total 2008 2013

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