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Romania - Mobile Market Insights, Overview and Statistics


Attention: There is an updated edition available for this report.

Romania’s mobile communications market is served by five mobile network operators utilising a mixture of GSM, CDMA and WCDMA technologies. Current penetration levels indicate saturation although multiple SIM-card ownership is evident. Mobile broadband is widely available following the launch of 3G networks, with competition making services increasingly affordable. This report provides a concise overview of Romania’s growing mobile market, covering market developments, as well as profiling the major operators and offering a variety of financial and performance statistics. It also provides an update on spectrum auctions and regulatory developments.

Key developments:

New EU roaming tariffs come into effect; RCS&RDS upgrades its mobile broadband speeds to 14.4Mb/s in 20 cities; regulator reduces fixed-line and mobile termination rates for 2012; Orange and Vodafone have licences extended by one year; Ministry of Defence encouraged to release 800MHz and 2600MHz spectrum for commercial LTE; Orange extends HSPA+ network; regulator issues guidelines on MVNO market entry; Cosmote reports fall in revenue in 2011; regulator prepares for late-2012 auction of 4G frequencies; regulator’s market data for 2011; telco operating and financial data to June 2012, market updates to mid-2012.

Companies covered in this report include:

Vodafone Romania, Orange Romania, Cosmote Romania, DigiMobil, Telemobil.


1. Synopsis
2. Mobile communications
2.1 Overview of Romania’s mobile market
2.2 Mobile statistics
2.3 Regulatory issues
2.3.1 Third Generation (3G) licences
2.3.2 450MHz licence awarded
2.3.3 900MHz band
2.3.4 Multi-band spectrum auction 2012
2.3.5 2.5GHz band
2.3.6 Mobile Number Portability (MNP)
2.3.7 Mobile Termination Rates (MTRs)
2.3.8 Roaming
2.4 Mobile technologies
2.4.1 Third Generation (3G) mobile
2.5 Major mobile operators
2.5.1 Vodafone
2.5.2 Orange
2.5.3 Cosmote Romania/Cosmorom
2.5.4 DigiMobil
2.6 Mobile Virtual Network Operators (MVNOs)
2.7 Mobile voice services
2.7.1 Prepaid services
2.8 Mobile data services
2.8.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.8.2 General Packet Radio Service (GPRS)
2.8.3 Enhanced Data for GSM Evolution (EDGE)
2.8.4 Evolved High Speed Packet Access (HSPA+)
2.8.5 Long-term Evolution (LTE)
2.8.6 Broadband wireless data service (1x EV-DO)
2.8.7 Mobile TV
2.9 Mobile content and applications
2.9.1 Orange World
3. Related reports
List of Tables andCharts
Table 1 – Overview of spectrum allocations – 2012
Table 2 – Mobile subscribers (active SIM) and penetration rate – 1997 - 2013
Table 3 – Mobile traffic – 2009 - 2013
Table 4 – Mobile market revenue – 2008 - 2013
Table 5 – Overview of mobile services by operator – 2012
Table 6 – Mobile number portings – 2008 - 2011
Table 7 – Mobile number portings as share of total lines– 2008 - 2011
Table 8 – Vodafone subscribers and voice minutes – 2008 - 2012
Table 9 – Vodafone ARPU – 2008 - 2012
Table 10 – Vodafone revenue – 2009 - 2012
Table 11 – Orange subscribers – 2007 - 2012
Table 12 – Orange annualised ARPU, data ARPU as proportion to total – 2008 - 2012
Table 13 – Orange mobile revenue – 2008 - 2012
Table 14 – Cosmote Romania financial data – 2006 - 2012
Table 15 – Cosmote Romania subscribers – 2006 - 2012
Table 16 – Cosmote Romania ARPU – 2006 - 2012
Table 17 – Zapp subscribers – 2009 - 2010
Table 18 – Ratio of prepaid to postpaid subscribers – 2000 - 2013
Table 19 – Vodafone prepaid subscribers – 2005 - 2011
Table 20 – Cosmote Romania prepaid subscribers – 2008 - 2011
Table 21 – Total MMS messages sent – 2008 - 2013
Table 22 – Total SMS messages sent – 2005 - 2013
Chart 1 – Mobile subscribers (active SIM) and penetration rate – 2000 – 2013
Chart 2 – Vodafone subscribers and voice minutes – 2008 – 2012
Chart 3 – Vodafone ARPU – 2008 – 2012
Chart 4 – Vodafone revenue – 2009 – 2012
Chart 5 – Orange subscribers – 2007 – 2012
Chart 6 – Orange annualised ARPU, data ARPU as proportion to total – 2008 – 2012

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