Romania - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


Attention: There is an updated edition available for this report.

Romania's mobile communications market is served by five mobile network operators utilising a mixture of GSM, 3G and 4G technologies. Penetration rates are high as a result of multiple SIM-card ownership. Mobile broadband has become widely available following the early launch of 3G networks, and subsequently the launch of services based on LTE networks. In recent years investment in networks has meant that 3G is available widely, while LTE has a growing footprint and should be available nationally by early 2016. Market competition has also rendered services increasingly affordable for consumers.

This report provides a concise overview of Romania's growing mobile market, covering market developments, as well as profiling the major operators and offering a variety of financial and performance statistics. It also provides an update on spectrum auctions and regulatory developments.

Key developments:

Digi Mobil launches LTE services in 12 cities, increases 3G mobile broadband speeds to 21.6Mb/s; operators make bids for spectrum in the 3.4GHz band, to be made available in early 2016; Orange Romania invests 500 million in its Romanian networks; Lycamobile launches services as an MVNO; Cosmote Romania rebrands as Telekom Romania; Vodafone expands fixed-line voice and broadband offerings to retail customers; Telekom Romania Mobile launches commercial LTE service; Ministry of Defence encouraged to release 800MHz and 2600MHz spectrum for commercial LTE; regulator issues guidelines on MVNO market entry; MNOs expand m-ticketing functionalities; regulator auctions 4G frequencies, bringing in 682 million; Orange expands LTE service to include smartphones; regulator's market data for 2014; telco's operating and financial data to Q2 2015, recent market developments.

Companies mentioned in this report include:

Vodafone Romania, Orange Romania, Telekom Romania (Cosmote Romania), Digi Mobil, Telemobil.


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.1.1 Prepaid
3.2 Mobile voice
3.3 Mobile broadband/data
3.3.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
4. Regulatory issues
4.1 Licensing
4.1.1 UMTS (3G) licences
4.1.2 410MHz licence awarded
4.1.3 450MHz band
4.1.4 900MHz band
4.2 Spectrum
4.2.1 Multi-band spectrum auctions
4.2.2 2.5GHz band
4.2.3 3400MHz-3800MHz band
4.3 Mobile Number Portability (MNP)
4.4 Mobile Termination Rates (MTRs)
4.5 Roaming
4.6 Network sharing
5. Mobile infrastructure
5.1 Analogue networks
5.2 Digital networks
5.2.1 UMTS (3G) mobile
5.2.2 Long-term Evolution (LTE)
5.3 Other infrastructure developments
5.3.1 General Packet Radio Service (GPRS)
5.3.2 Enhanced Data for GSM Evolution (EDGE)
5.3.3 Evolved High Speed Packet Access (HSPA+)
5.3.4 Broadband wireless data service (1x EV-DO)
5.4 Major mobile operators
5.4.1 Vodafone Romania
5.4.2 Orange Romania
5.4.3 Telekom Romania Mobile (formerly Cosmote Romania)
5.4.4 Digi Mobil
5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile content and applications
6.1.1 Orange World
6.1.2 M-ticketing
6.1.3 M-banking
6.1.4 Mobile TV
7. Related reports
List of Tables and Charts
Table 1 Overview of spectrum allocations
Table 2 Historic Mobile subscribers (active SIM) and penetration rate 1997 - 2004
Table 3 Mobile subscribers (active SIM) and penetration rate 2005 2016
Table 4 Mobile market revenue 2008 - 2011
Table 5 Mobile market investment 2005 - 2012
Table 6 Ratio of prepaid to postpaid subscribers 2000 - 2014
Table 7 Prepaid cards in service 2009 - 2014
Table 8 Vodafone prepaid subscribers 2005 - 2015
Table 9 Telekom Romania prepaid subscribers 2008 2015
Table 10 Mobile traffic 2009 - 2015
Table 11 Active mobile internet and broadband connections 2008 - 2015
Table 12 Active mobile internet and broadband connections by technology 2012 - 2014
Table 13 Mobile broadband traffic 2011 - 2014
Table 14 Mobile broadband penetration by connection type 2010 2014
Table 15 Total MMS messages sent 2008 - 2016
Table 16 Total SMS messages sent 2005 - 2016
Table 17 SMS messages sent per subscriber 2010 - 2014
Table 18 Multi-spectrum auction results 2012
Table 19 Multi-spectrum auction results spectrum allocation 2012
Table 20 Mobile number portings 2008 - 2014
Table 21 MTRs 2008 - 2014
Table 22 European roaming charges 2007 - 2014
Table 23 Roaming traffic 2012 - 2014
Table 24 Overview of provider services by technology 2015
Table 25 Vodafone subscribers and voice minutes 2008 - 2015
Table 26 Vodafone ARPU 2008 - 2015
Table 27 Vodafone Romania revenue 2009 - 2015
Table 28 Vodafone Romania mobile service revenue 2014 - 2016
Table 29 Orange Romania subscribers 2007 - 2015
Table 30 Orange Romania annualised ARPU 2008 - 2015
Table 31 Telekom Romania Mobile financial data 2006 - 2015
Table 32 Telekom Romania Mobile subscribers 2006 - 2015
Table 33 Telekom Romania Mobile Romania ARPU 2006 - 2015
Table 34 Zapp subscribers 2009 - 2010
Chart 1 Mobile subscribers (active SIM) and penetration rate 2005 2016
Chart 2 Vodafone subscribers and voice minutes 2008 2015
Chart 3 Vodafone ARPU 2008 2015
Chart 4 Vodafone revenue 2009 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook