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Romania - Digital Media and Broadband Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Romania’s broadband market has grown rapidly due to strong infrastructure-based competition. Broadband platforms include widely accessible cable TV, micro LANs, Digital Subscriber Line (DSL), wireless and fibre. The country’s fibre sector has also become one of the strongest in Europe in recent years. Increasing broadband take up is fostering development of Romania’s internet society, encompassing e-commerce, e-government and e-health. Digital TV is available via cable TV, satellite and digital terrestrial TV, with the satellite-based digital pay-TV operators instrumental in driving digital TV uptake. DTTV developments are progressing following the approval of a DTTV migration strategy. This report provides an insight into Romania’s growing broadband and broadcasting market, covering the technologies, the major players and market developments, in addition to a variety of statistics and forecasts on fixed broadband penetration.

Key developments:

Regulator raises €682 million at 2012 spectrum auction; government secures €84 million EU funding to extend broadband to unconnected areas of the country; UPC Romania extends 120Mb/s Business Fiber Power to 13 cities; low rural PC use holds up broadband take-up; regulator’s market data to H1 2012; operator data to Q4 2012; market developments to April 2013.

Companies covered in this report include:

UPC Romania, RCS&RDS, DigiTV, Boom TV, Dolce.


1. Synopsis
2. Internet market
2.1 Overview
3. Romania’s emerging internet society
3.1 E-government
3.1.1 Infrastructure
3.2 E-health
4. Fixed broadband market
4.1 Overview
4.2 Government programs
4.3 Fixed broadband statistics
4.4 Cable modems
4.5 Asymmetric Digital Subscriber Line (ADSL)
4.6 Local Area Networks (LANs)
4.7 Fibre-to-the-Home (FttH) networks
4.8 Wireless broadband
4.8.1 WiFi
4.8.2 WiMAX
4.9 Mobile broadband
5. Digital Media
5.1 Overview of digital media
5.2 Business models – bundled services
6. Digital TV
6.1 Digital Terrestrial TV (DTTV)
6.2 Broadband TV (IPTV)
6.3 Cable TV (CATV)
6.3.1 UPC Romania
6.3.2 RCS&RDS
6.4 Satellite-based digital pay TV developments
6.4.1 DigiTV
6.4.2 Focus Sat/UPC
6.4.3 Digital Cable System (DCS)/Max TV
6.4.4 Boom TV
6.4.5 Dolce
7. Forecasts
7.1 Fixed broadband forecasts – 2010 - 2013; 2020
7.1.1 Scenario 1 – stronger broadband subscriber growth
7.1.2 Scenario 2 – slower broadband subscriber growth
7.1.3 Notes on scenario forecasts
8. Related reports
Table 1 – Internet users, subscribers and penetration – 1999 - 2013
Table 2 – Fixed broadband providers by access type – 2008 - 2012
Table 3 – Fixed broadband subscribers by access type – 2008 - 2012
Table 4 – Proportion of fixed broadband subscribers by access type – 2008 - 2012
Table 5 – Fixed broadband subscribers and penetration rate – 2002 - 2013
Table 6 – Internet access revenue – 2008 - 2013
Table 7 – Fixed broadband subscribers by data speed – 2011 - 2012
Table 8 – Proportion of fixed broadband subscribers by data speed – 2011 - 2012
Table 9 – UPC Romania broadband subscribers – 2006 - 2012
Table 10 – Cable broadband subscribers by access type – 2008 - 2012
Table 11 – RomTelecom broadband subscribers – 2005 - 2012
Table 12 – Fibre broadband subscribers by type – 2011 - 2012
Table 13 – WiFi hotspot locations – 2008 - 2013
Table 14 – Mobile broadband connections – 2008 – 2013
Table 15 – Mobile broadband penetration by connection type – 2010 – 2012
Table 16 – Revenue from audiovisual services – 2011
Table 17 – Bundled service subscribers by type – 2011 - 2012
Table 18 – Digital TV subscribers by platform – 2009 – 2012
Table 19 – IPTV subscribers – 2008 – 2013
Table 20 – CATV subscribers, analogue and digital – 2008 – 2013
Table 21 – UPC Romania – homes passed – 2006 - 2012
Table 22 – UPC Romania – subscribers by service type – 2006 - 2012
Table 23 – Satellite TV subscribers – 2008 – 2013
Table 24 – Dolce subscribers – 2007 - 2012
Table 25 – Forecast fixed broadband subscribers – higher growth scenario – 2010 - 2013; 2020
Table 26 – Forecast fixed broadband subscribers – lower growth scenario – 2010 - 2013; 2020
Chart 1 – Fixed broadband subscribers and penetration rate – 2002 – 2013
Chart 2 – Cable broadband subscribers by access type – 2008 – 2012
Chart 3 – UPC – subscribers by service type – 2006 – 2012
Exhibit 1 – Overview of digital media

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