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Portugal - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses


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Portugal - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Portugal Telecom to replace copper network with FttP by 2020

Portugal has a medium-sized telecom market with a strong mobile sector and a growing broadband customer base focussed on the delivery of fibre-based services. The country’s difficult economic circumstances have seen operators’ domestic revenue fall in recent quarters. This prompted considerable ownership changes among market operators. Cogeco sold the flagging Cabovisão in early 2012 for a considerable loss, while Sonaecom’s Optimus division was merged with Zon Multimédia in mid-2013, becoming Zon Optimus before being rebranded as NOS in 2014. The incumbent Portugal Telecom, following a poorly managed link up with the Brazilian telco Oi and a disastrous investment in a failed bank, was sold to Altice Group, a deal which also saw Altice obliged to sell the cableco Cabovisão as well as Oni Telecom.

Portugal’s broadband penetration was for some years considerably lower than the European average, though the joint efforts of the regulator and the key market operators have resulted in significant infrastructure upgrades and an emphasis on fibre-based services. Cable has showed strong growth in recent years, partly through the efforts of the rebranded dominant operator NOS (formerly Zon Optimus). DSL is no longer the dominant platform for broadband connections, as customers are migrated to fibre networks being built by Portugal Telecom and other major players.

Despite some consolidation among players in recent years, the Portuguese mobile market remains dominated by the incumbent, operating as Meo, and by Vodafone and NOS. With near universal 3G coverage, during the last two years most investment has been directed to LTE and to incremental upgrades to network infrastructure. Meo was the first operator to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands.

Portugal has seen considerable development in the converged services market. The main cableco is NOS, which was formed from the merger of Zon Multimédia with Sonaecom’s subsidiary Optimus, becoming Zon Optimus before the rebranding to NOS in May 2014. The digital TV platform in Portugal was completed in April 2012. Although there are few DTTV channels available, since late 2015 the regulator has endeavoured to switch to a Multi Frequency Network which will enable at least six additional channels to be carried.

This report introduces the major elements of the Portuguese telecom market, presenting statistics on the fixed telephony sector as well as an analysis of the major market players. Additional information is provided on the key regulatory issues, noting the status of interconnection, local loop unbundling, number portability and carrier preselection. The report also covers the mobile market, providing financial and operating statistics for network operators, as well as an assessment of mobile voice and data services. In addition the report covers the broadband and digital media sectors, including developments in fibre networks, videostreaming and bundled service offerings.

Key developments:

New cable to link Portugal with Brazil;

Portugal Telecom announces plan to replace copper network with FttP by 2020;

Zon Optimus rebrands as NOS;

AR Telecom exits residential market;

Altice sells Cabovisão and Oni Telecom;

PT ramps up fibre roll out, aiming for 5.3 million connected premises;

Vodafone’s fibre network to cover two-thirds of premises by end-2016;

Vodafone achieves 450Mb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage;

Decline in SMS traffic in wake of messaging alternatives;

Regulator extends subsidy program for DTTV/DTH STBs;

Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems;

Report update includes the regulator’s market data to Q4 2015, telcos’ operating and financial data to Q4 2015, recent market developments.

Companies mentioned in this report:

Meo (TMN, Portugal Telecom), NOS (Zon Optimus, Zon Multimédia), Vodafone, Sonaecom, Cabovisão), CTT, Lycamobile.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2015 (e)
    • Table Telecom revenue and investment statistics - 2015 (e)
    • Table Telephone network statistics - 2015 (e)
    • Table Internet user statistics - 2015 (e)
    • Table Broadband statistics - 2015
    • Table Mobile statistics - 2015 (e)
    • Table National telecommunications authority
    • COUNTRY OVERVIEW
  • TELECOMMUNICATIONS MARKET
    • Table Telecom market investment - 2004 - 2015
    • Table Telecom retail revenue by service - 2013 - 2015
    • Table Average telecom revenue per user, by service - 2013 - 2014
  • REGULATORY ENVIRONMENT
    • HISTORIC OVERVIEW
    • REVISED NFR
    • REGULATORY AUTHORITY
    • GOVERNMENT POLICIES
      • Privatisation of Telecom Portugal
    • INTERCONNECT
    • ACCESS
      • Table Number and type of access lines: analogue and digital - 2004 - 2015
    • FIBRE ACCESS
    • CARRIER PRESELECTION (CPS)
      • Table Fixed telephone customers, access type and shared access lines - 2004 - 2015
      • Table Portugal Telecom's share of direct access customers - 2005 - 2015
    • NUMBER PORTABILITY (NP)
      • Table Ported fixed-line numbers - 2001 - 2015
    • WHOLESALE LINE RENTAL (WLR)
  • FIXED NETWORK OPERATORS
    • INTRODUCTION
      • Table Multiplay and telephony services revenue - 2012 - 2015
      • Table Fixed-line revenue: subscription, traffic (historic) - 2007 - 2010
      • Table Fixed-telephony service revenue, by sector - 2012 - 2015
      • Table Total fixed-telephony service revenue - 2012 - 2015
      • Table Fixed-telephony service revenue change, by sector - 2013 - 2015
      • Table Share of fixed-line access installations by operator (old format) - 2010 - 2014
      • Table Share of fixed-line access installations by operator - 2012 - 2015
    • PORTUGAL TELECOM
      • Table Portugal Telecom consumer accesses and subscribers by sector - 2009 - 2015
      • Table Portugal Telecom domestic financial data (old style) - 2005 - 2011
      • Table Portugal Telecom domestic revenue by segment - 2010 - 2014
      • Table Portugal Telecom financial data - 2013 - 2014
      • Table Portugal Telecom (under Altice) revenue - 2014 - 2015
    • ONI COMMUNICATIONS
    • SONAECOM
      • Table Sonaecom financial data - 2006 - 2015
      • Table Sonaecom financial data (old format) - 2006 - 2012
      • Table Sonaecom fixed-line subscribers by sector - 2008 - 2012
      • Novis
    • AR TELECOM
      • Jazztel (historic)
    • NOS
      • Table NOS financial data - 2012 - 2015
      • Table NOS revenue by segment - 2014 - 2015
      • Table NOS subscribers - 2012 - 2015
      • Table Zon Multimédia subscribers by type (historic) - 2007 - 2012
      • Table Zon Multimédia financial data (historic0 - 2007 - 2012
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • NATIONAL TELECOM NETWORK
      • Table Historic - Fixed lines in service and teledensity - 1999 - 2009
      • Table Fixed lines in service and teledensity - 2010 - 2016
      • Table VoIP and mobile voice accesses - 2013 - 2015
      • Next Generation Networks (NGNs)
    • INTERNATIONAL INFRASTRUCTURE
    • DATA CENTRES
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market analysis
        • Table Fixed-line internet subscribers by access type - 2005 - 2015
        • Table Fixed-line internet revenue - 2014 - 2015
      • Broadband statistics
        • Table Proportion of broadband subscribers by access type - 2007 - 2015
        • Table Fixed broadband subscribers by type - 2000 - 2015
        • Table Broadband subscriber annual change year-on-year - 2002 - 2015
        • Table Broadband penetration by sector - 2007 - 2015
        • Table Share of broadband accesses by operator (old format) - 2010 - 2014
        • Table Share of broadband accesses by operator (new format) - 2011 - 2015
        • Table Fixed-line broadband traffic - 2008 - 2015
        • Table Fixed-line and mobile broadband traffic per month per customer - 2008 - 2015
        • Table Proportion of broadband subscribers by data rate (Mb/s) - 2011 - 2015
      • Forecasts - broadband subscribers - 2016; 2018; 2021
        • Table Forecast broadband subscribers - higher market growth scenario - 2016; 2018; 2021
    • HYBRID FIBRE COAX (HFC) NETWORKS
      • NOS
        • Table NOS cable broadband subscribers - 2004 - 2015
      • Cabovisao
    • DIGITAL SUBSCRIBER LINE (DSL) NETWORKS
      • Portugal Telecom (Meo)
        • Table Portugal Telecom DSL broadband subscribers - 2006 - 2015
      • Sonaecom
    • FIBRE-TO-THE-PREMISES (FTTP)
      • Table FttX subscribers - 2008 - 2015
      • Sonaecom
      • NOS
      • Portugal Telecom
      • Vodafone
        • Table Vodafone fixed-line broadband subscribers - 2012 - 2015
    • OTHER FIXED BROADBAND SERVICES
      • Broadband over Powerline (BPL)
      • Wireless broadband
    • COMPETITION ISSUES
      • Wholesale
        • Table Portugal Telecom wholesale accesses - 2004 - 2011
      • Naked DSL
  • DIGITAL MEDIA
    • DIGITAL MEDIA OVERVIEW
      • Table Broadcasting subscribers by platform - 2008 - 2015
      • Table Penetration of TV subscribers by type - 2010 - 2015
    • KEY GENERAL TRENDS
    • BUSINESS MODELS
      • Table Subscribers to bundled services - 2007 - 2015
      • Table Bundled services market revenue by type - 2014 - 2015
      • Bundled services
        • Table Bundled services market revenue by type - 2014 - 2015
        • Table Bundled services average revenue per subscriber - 2014 - 2015
        • Table NOS bundled services subscribers - 2007 - 2015
        • Table Bundled services market share by subscribers - 2011 - 2015
        • Table Penetration of bundled services by type - 2011 - 2015
        • Table Proportion of bundles by type - 2014 - 2015
    • DIGITAL TV (DTV)
      • Introduction
        • Table Revenue from subscription TV services - 2014 - 2015
        • Table TV accesses by platform - 2014 - 2015
      • Videostreaming
        • Table IPTV subscribers - 2009 - 2015
        • Table Portugal Telecom pay-TV subscribers - 2008 - 2015
        • Table Market share of DSL TV subscribers by operator - 2011 - 2015
        • Table FttH/B IPTV subscribers - 2007 - 2015
        • Table Market share of fibre TV subscribers by operator - 2011 - 2015
      • communications: VoIP
        • Table VoIP subscribers - 2010 - 2015
        • Table Nomadic VoIP subscribers - 2006 - 2015
      • Cable TV (CATV)
        • Table Cable TV subscriber share by operator - 2004 - 2015
        • Table CATV subscribers - 2008 - 2015
        • Table Cabled households - 2000 - 2015
        • Table NOS (Zon Optimus) cable and TV subscribers - 2007 - 2015
      • Satellite-based digital pay-TV developments
        • Table Satellite TV subscriber households - 1998 - 2015
        • Table Market share of DTH subscriptions by operator - 2011 - 2015
      • Digital Terrestrial TV
  • MOBILE COMMUNICATIONS
    • MARKET ANALYSIS
    • MOBILE STATISTICS
      • General statistics
        • Table Historic - Mobile subscribers and penetration (regulator data) - 1999 - 2009
        • Table Mobile subscribers and penetration (regulator data) - 2010 - 2016
        • Table Active mobile subscribers (regulator data) - 2014 - 2015
        • Table Mobile sector revenue - 2004 - 2015
        • Table Mobile operators' market share of subscribers (main players) - 2004 - 2015
        • Table Outgoing mobile calls and traffic volume - 2002 - 2015
        • Table Mobile prepaid subscribers, proportion prepaid - 2003 - 2015
        • Table Average revenue per mobile subscriber - 2013 - 2015
      • Mobile voice
      • Mobile data
        • Table Mobile internet sessions and traffic - 2007 - 2015
        • Table SMS messages sent annually - 2004 - 2015
        • Table SMS messages sent per user per month - 2010 - 2015
        • Table Premium SMS messages sent - 2010 - 2015
        • Table MMS messages sent - 2007 - 2015
      • Mobile broadband
        • Table Active mobile broadband subscribers - 2010 - 2015
        • Table Mobile broadband devices - 2010 - 2015
        • Table Share of mobile broadband subscribers by operator (cards/modems) - 2010 - 2015
        • Table Share of mobile broadband subscribers by operator - 2011 - 2015
        • Table Mobile broadband revenue - 2007 - 2015
        • Table NOS mobile data use per subscriber - 2012 - 2015
      • Forecasts - mobile subscribers - 2016; 2018; 2021
        • Table Forecast mobile subscribers - 2016; 2018; 2021
    • REGULATORY ISSUES
      • Spectrum regulations and spectrum auctions
        • Table Multiband auction results - 2012
      • Roaming
        • Table Roaming in call traffic volume and messages - 2003 - 2015
        • Table European roaming charges - 2007 - 2016
        • Table European data roaming charges - 2012 - 2016
      • Mobile Number Portability (MNP)
        • Table Annual mobile number portings - 2002 - 2016
      • Mobile Termination Rates (MTRs)
        • Table MTRs - 2009 - 2012
      • Network sharing
    • MOBILE INFRASTRUCTURE
      • Digital networks
      • Third Generation (3G) mobile
        • Table 3G video calls and traffic data - 2007 - 2015
      • Long-term Evolution (LTE)
      • Other infrastructure developments
      • Machine-to-Machine (M2M)
        • Table M2M subscriptions - 2012 - 2015
        • Table M2M sessions and traffic - 2013 - 2015
    • MAJOR MOBILE OPERATORS
      • Meo
        • Table Meo residential ARPU and data percentage - 2006 - 2015
        • Table Meo subscribers - 2006 - 2015
        • Table Meo mobile revenue - 2010 - 2015
      • Vodafone
        • Table Vodafone Portugal subscribers - 2006 - 2015
        • Table Vodafone Portugal subscribers, proportion prepaid - 2006 - 2015
        • Table Vodafone monthly ARPU: prepaid, contract and blended - 2005 - 2015
        • Table Vodafone financial data - 2007 - 2016
      • Optimus
        • Table Optimus operational statistics - 2006 - 2012
        • Table Optimus financial data - 2006 - 2012
        • Table Optimus revenue by type - 2006 - 2012
      • NOS (Zon Optimus)
        • Table NOS mobile subscribers - 2003 - 2015
      • OniWay exits the market
      • Mobile Virtual Network Operators (MVNOs)
    • MOBILE CONTENT AND APPLICATIONS
      • Location-based services
      • Other developments
      • M-payments
      • Mobile TV
        • Table Mobile TV sessions and traffic - 2010 - 2015
        • Table Mobile TV subscribers - 2010 - 2015
        • Table Mobile TV revenue - 2007 - 2011
    • MOBILE HANDSETS

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