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Portugal - Telecoms, IP Networks, Digital Media and Forecasts

Portugal - Telecoms, IP Networks, Digital Media and Forecasts

Merger activity sees creation of ZON Optimus as a full service telco

Portugal’s medium-sized telecom market has a strong mobile sector and a growing broadband customer base well served by both the cable and DSL platforms. The country’s difficult economic conditions have operators’ domestic revenue fall in recent quarters. Cogeco Cable sold the flagging Cabovisão in early 2012 for a considerable loss, while the market has also seen significant merger activity, with Sonaecom’s Optimus division being merged with ZON Multimédia in mid-2013, becoming ZON Optimus. The report introduces the major elements of the Portuguese telecom market, presenting statistics on the fixed telephony sector as well as an analysis of the major market players. Additional information is provided on the key regulatory issues, noting the status of interconnection, local loop unbundling, number portability and carrier preselection.

In the broadband sector, cable has showed strong growth in recent years. The incumbent, Portugal Telecom, and its subsidiaries control most of the DSL market, but new regulatory provisions have granted easier and cheaper access for alternative ISPs. All operators are focussing on increased broadband speeds, while the regulator has maintained the impetus for local loop unbundling. The fibre market remains underdeveloped, though regulatory measures coupled with substantial investments among operators should see significant growth in coming years.

Portugal has seen considerable development in the converged services market. The switch to digital TV broadcasting was completed in April 2012. Portugal Telecom’s quad-play service, launched in 2013, has tapped into the popularity of bundled offerings. The report assesses the major elements of the Portuguese market for converged media, presenting statistics on the cable, digital and satellite TV markets and an analysis of the major players and service offerings.

Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s TMN, Vodafone, and now ZON Optimus. Mobile penetration is above the EU average, while growth has been supported through the popular use of multiple SIM cards. All operators have invested in LTE networks in a bid to capitalise on mobile data services, and so offset declining voice revenue. The MVNO market remains undeveloped, though network operators have their own low-cost brands. The report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services including SMS, Push-to-Talk and mobile TV.

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2013 (e)
    • Table Telecom revenue and investment statistics - 2012
    • Table Telephone network statistics - 2014 9e)
    • Table Internet user statistics - 2013 (e)
    • Table Broadband statistics - 2014 (e)
    • Table Mobile statistics - 2014 (4e)
    • Table National telecommunications authority
  • TELECOMMUNICATIONS MARKET
    • OVERVIEW OF PORTUGAL'S TELECOM MARKET
      • Table Telecom market as proportion of GDP - 2006 - 2014
      • Table Telecom market investment - 2004 - 2014
      • Table Telecom market revenue - 2000 - 2014
  • REGULATORY ENVIRONMENT
    • HISTORY
    • REVISED NFR
    • REGULATORY AUTHORITY
      • National Communications Authority
    • TELECOM SECTOR LIBERALISATION IN PORTUGAL
      • Privatisation of Telecom Portugal
      • Interconnect
      • Access
        • Table Unbundled loops - 2005 - 2012
        • Table Number and type of access lines: analogue and digital - 2005 - 2012
        • Table Portugal Telecom wholesale lines - 2008 - 2011
      • Fibre access
      • Carrier PreSelection (CPS)
        • Table Fixed telephone customers, access type and shared access lines - 2004 - 2013
        • Table Portugal Telecom's share of direct access customers - 2005 - 2013
      • Number Portability (NP)
        • Table Cumulative fixed-line numbers ported - 2003 - 2013
      • Wholesale Line Rental (WLR)
  • FIXED NETWORK OPERATORS
    • OVERVIEW OF OPERATORS
      • Table Fixed-line revenue, by type - 2007 - 2012
      • Table Share of fixed-line access installations by operator - 2010 - 2013
    • PORTUGAL TELECOM
      • Table Portugal Telecom consumer accesses and subscribers by sector - 2009 - 2013
      • Table Portugal Telecom domestic financial data (old style) - 2005 - 2011
      • Table Portugal Telecom domestic revenue by segment - 2010 - 2013
      • Table Portugal Telecom Group financial data - 2010 - 2013
      • Merger with Oi
    • ONI
    • SONAECOM
      • Table Sonaecom fixed-line financial data by sector - 2006 - 2013
      • Table Sonaecom financial data - 2006 - 2012
      • Table Sonaecom fixed-line subscribers by sector - 2008 - 2012
      • Novis
    • AR TELECOM
      • Jazztel (historic)
    • ZON OPTIMUS
      • Table ZON Optimus financial data - 2012 - 2013
      • Table ZON Optimus subscribers - 2012 - 2013
      • Table ZON Multimédia subscribers by type - 2007 - 2012
      • Table ZON Multimédia financial data - 2007 - 2012
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • NATIONAL TELECOM NETWORK
      • Table Historic - Fixed lines in service and teledensity - 1999 - 2004
      • Table Fixed lines in service and teledensity - 2005 - 2014
      • Table Fibre infrastructure - 2007 - 2011
      • Next Generation Networks (NGNs)
    • INTERNATIONAL INFRASTRUCTURE
    • DATA CENTRES
  • BROADBAND MARKET
    • OVERVIEW
      • Table Fixed-line internet subscribers by access type - 2005 - 2013
      • Table Internet revenue, fixed and mobile - 2008 - 2012
      • Broadband statistics
        • Table Proportion of broadband subscribers by access type - 2007 - 2013
        • Table Total broadband subscribers by type - 2000 - 2013
        • Table Broadband subscriber annual change year-on-year - 2002 - 2013
        • Table Broadband penetration by sector - 2007 - 2013
        • Table Share of broadband accesses by operator - 2010 - 2013
        • Table Fixed-line broadband traffic - 2008 - 2014
        • Table Fixed-line and mobile broadband traffic per month per customer - 2008 - 2013
        • Table Proportion of broadband subscribers by data rate - 2010 - 2012
    • CABLE MODEMS
      • ZON Multimédia
        • Table ZON Multimédia cable broadband subscribers - 2004 - 2012
      • ZON Optimus
        • Table ZON Optimus broadband subscribers - 2012 - 2013
      • Cabovisao
    • ASYMMETRICAL DIGITAL SUBSCRIBER LINE (ADSL)
      • Portugal Telecom
        • Table Portugal Telecom DSL broadband subscribers - 2006 - 2013
      • Sonaecom
        • Table Sonaecom broadband subscribers - 2008 - 2012
      • ADSL2+
        • Table Sonaecom equipped exchanges - 2008 - 2011
      • Wholesale
        • Table Portugal Telecom wholesale accesses - 2004 - 2011
      • Wholesale prices and retail price difference
    • FIBRE-TO-THE-PREMISE (FTTP) NETWORKS
      • Table FttX subscribers - 2008 - 2013
      • Sonaecom
      • ZON Multimédia
      • Portugal Telecom
      • Vodafone
    • BROADBAND OVER POWERLINE (BPL)
    • MOBILE BROADBAND
      • Table Mobile broadband subscribers - 2007 - 2013
      • Table Share of mobile broadband subscribers by operator - 2010 - 2013
      • Table Mobile broadband traffic - 2007 - 2013
      • Table Mobile broadband revenue - 2007 - 2014
    • WIRELESS BROADBAND
      • Wireless Local Loop (WLL)
      • WiFi
  • DIGITAL MEDIA
    • OVERVIEW
      • Table Broadcasting subscribers by platform - 2008 - 2013
      • Table Penetration of TV subscribers by type - 2009 - 2013
    • KEY GENERAL TRENDS
    • BUSINESS MODELS
      • Table Subscribers to bundled services - 2007 - 2013
      • Table Bundled services revenue by type - 2008 - 2011
      • Bundled services
        • Table ZON Optimus bundled services subscribers - 2007 - 2013
    • DIGITAL TV (DTV)
      • Overview
      • TV-over-DSL (IPTV)
        • Table IPTV subscribers - 2009 - 2013
        • Table Portugal Telecom pay-TV subscribers - 2008 - 2013
      • TV over FttH/B
        • Table FttH/B IPTV subscribers - 2007 - 2013
      • Cable TV (CATV)
        • Table TV subscriber share by operator - 2004 - 2013
        • Table CATV subscribers - 2008 - 2013
        • Table ZON Optimus cable and TV subscribers - 2007 - 2013
      • Satellite-based digital pay-TV developments
        • Table Satellite TV subscriber households - 1998 - 2013
      • Digital Terrestrial TV
      • Free-to-Air (FTA) TV
      • VoIP services
        • Table VoIP subscribers - 2010 - 2014
        • Table Nomadic VoIP subscribers - 2006 - 2014
      • Video-on-Demand
  • MOBILE COMMUNICATIONS
    • OVERVIEW OF PORTUGAL'S MOBILE MARKET
      • Mobile statistics
        • Table Historic - Mobile subscribers and SIM penetration rate (regulator data) - 1999 - 2004
        • Table Mobile subscribers and SIM penetration rate (regulator data) - 2005 - 2014
        • Table Mobile sector revenue - 2004 - 2013
        • Table Mobile operators' market share of subscribers (main players) - 2004 - 2013
        • Table Mobile operators' market share of subscribers (minor players) - 2010 - 2013
    • REGULATORY ISSUES
      • Spectrum regulations and spectrum auctions
        • Table 3 G subscribers by type - 2009 - 2013
        • Table Multiband auction results - 2012
      • Roaming
        • Table Roaming in call traffic volume and messages - 2003 - 2013
        • Table European roaming charges - 2007 - 2014
      • Mobile Number Portability (MNP)
        • Table Cumulative ported mobile numbers - 2004 - 2013
      • Mobile termination rates (MTRs)
        • Table MTRs - 2009 - 2012
      • Network sharing
    • MOBILE TECHNOLOGIES
      • Digital
      • Third Generation (3G) mobile
        • Table 3G video calls and traffic data - 2007 - 2013
        • Table 3G subscribers - 2007 - 2012
    • MAJOR MOBILE OPERATORS
      • TMN
        • Table TMN residential ARPU and data percentage - 2006 - 2013
        • Table TMN subscribers - 2006 - 2013
        • Table TMN mobile revenue - 2010 - 2013
      • Vodafone
        • Table Vodafone Portugal subscribers - 2006 - 2013
        • Table Vodafone Portugal subscribers, proportion prepaid - 2006 - 2013
        • Table Vodafone monthly ARPU: prepaid, contract and blended - 2005 - 2013
        • Table Vodafone financial data - 2007 - 2013
      • Optimus
        • Table Optimus mobile subscribers - 2003 - 2012
        • Table Optimus operational statistics - 2006 - 2012
        • Table Optimus financial data - 2006 - 2012
        • Table Optimus revenue by type - 2006 - 2012
      • ZON Optimus
        • Table ZON Optimus mobile subscribers - 2012 - 2013
      • OniWay exits the market
      • Mobile Virtual Network Operators (MVNOs)
    • MOBILE VOICE SERVICES
      • Prepaid
        • Table Mobile prepaid subscribers, proportion prepaid - 2003 - 2013
      • Fixed-mobile convergence (FMC)
    • MOBILE MESSAGING
      • Short Message Service (SMS)
        • Table SMS messages sent annually and annual change - 2004 - 2013
        • Table SMS messages sent per user per month - 2010 - 2012
        • Table Premium SMS messages sent - 2010 - 2012
      • Multimedia Messaging Service (MMS)
        • Table MMS messages sent - 2007 - 2014
    • MOBILE DATA SERVICES
      • Table Mobile internet sessions and traffic - 2007 - 2013
      • General Packet Radio Service (GPRS)
      • Push-to-Talk (PTT)
      • High-Speed Packet Access (HSPA)
      • Evolved HSPA (HSPA+)
      • High-Speed Uplink Packet Access (HSUPA)
      • Long-term Evolution (LTE)
      • Mobile TV
        • Table Mobile TV sessions and traffic - 2010 - 2013
        • Table Mobile TV subscribers - 2010 - 2013
        • Table Mobile TV revenue - 2007 - 2013
      • TETRA (TErrestrial Trunked RAdio)
      • Machine-to-Machine (M2M)
        • Table M2M subscriptions - 2012 - 2013
      • Mobile content and applications
  • FORECASTS
    • FORECASTS - BROADBAND SUBSCRIBERS - 2009 - 2012; 2020
      • higher broadband subscriber growth
        • Table Forecast broadband subscribers - higher market growth scenario - 2010 - 2013; 2020
      • lower broadband subscriber growth
        • Table Forecast broadband subscribers - lower market growth scenario - 2010 - 2013; 2020
    • FORECASTS - MOBILE ARPU - 2005 - 2012; 2015
      • Table Forecast monthly mobile ARPU - 2005 - 2012; 2015

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