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Portugal - Mobile Market Insights, Statistics and Forecasts


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Portugal - Mobile Market Insights, Statistics and Forecasts

Portugal's mobile market is served by a triopoly of MNOs, the incumbent's TMN, Vodafone and Optimus. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA and LTE upgrades, while TMN was the first to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal's mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:

LTE commercial launches expand across Portugal; m-payment solution developments; Orange sells its 20% stake in Optimus; ZON Optimus created from merger of ZON and Optimus; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; regulator's market data to Q3 2013; telcos' operating and financial data to Q3 2013; market developments to January 2014.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.


1. Synopsis
2. Overview of Portugal's mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 GSM licence renewal
3.1.2 3G
3.1.3 3G at 900MHz
3.1.4 450MHz
3.1.5 3.4GHz
3.1.6 2.6GHz and 800MHz
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile Number Portability (MNP)
3.4 Mobile termination rates (MTRs)
3.5 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
5. Major mobile operators
5.1 TMN
5.2 Vodafone
5.3 Optimus
5.4 ZON Optimus
5.5 OniWay exits the market
5.6 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
6.1 Prepaid
6.2 Fixed-mobile convergence (FMC)
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 Push-to-Talk (PTT)
8.3 High-Speed Packet Access (HSPA)
8.4 Evolved HSPA (HSPA+)
8.5 High-Speed Uplink Packet Access (HSUPA)
8.6 Long-term Evolution (LTE)
8.7 Mobile TV
8.8 TETRA (TErrestrial Trunked RAdio)
8.9 Machine-to-Machine (M2M)
8.10 Mobile content and applications
8.10.1 Location-based services
8.10.2 Other developments
8.10.3 M-payments
9. Forecasts
9.1 Forecasts mobile ARPU 2005 - 2012; 2015
9.2 Notes on scenario forecasts
10. Related reports
Table 1 Historic - Mobile subscribers and SIM penetration rate (regulator data) 1999 - 2004
Table 2 Mobile subscribers and SIM penetration rate (regulator data) 2005 - 2014
Table 3 Mobile sector revenue 2004 - 2013
Table 4 Mobile operators' market share of subscribers (main players) 2004 - 2013
Table 5 Mobile operators' market share of subscribers (minor players) 2010 - 2013
Table 6 3 G subscribers by type 2009 - 2013
Table 7 Multiband auction results 2012
Table 8 Roaming in call traffic volume and messages 2003 - 2013
Table 9 European roaming charges 2007 - 2014
Table 10 Cumulative ported mobile numbers 2004 - 2013
Table 11 MTRs 2009 - 2012
Table 12 3G video calls and traffic data 2007 - 2013
Table 13 3G subscribers 2007 - 2012
Table 14 TMN residential ARPU and data percentage 2006 - 2013
Table 15 TMN subscribers 2006 - 2013
Table 16 TMN mobile revenue 2010 - 2013
Table 17 Vodafone Portugal subscribers 2006 - 2013
Table 18 Vodafone Portugal subscribers, proportion prepaid 2006 - 2013
Table 19 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2013
Table 20 Vodafone financial data 2007 - 2013
Table 21 Optimus mobile subscribers 2003 - 2012
Table 22 Optimus operational statistics 2006 - 2012
Table 23 Optimus financial data 2006 - 2012
Table 24 Optimus revenue by type 2006 - 2012
Table 25 ZON Optimus mobile subscribers 2012 - 2013
Table 26 Mobile prepaid subscribers, proportion prepaid 2003 - 2013
Table 27 SMS messages sent annually and annual change 2004 - 2013
Table 28 SMS messages sent per user per month 2010 - 2012
Table 29 Premium SMS messages sent 2010 - 2012
Table 30 MMS messages sent 2007 - 2014
Table 31 Mobile internet sessions and traffic 2007 - 2013
Table 32 Mobile TV sessions and traffic 2010 - 2013
Table 33 Mobile TV subscribers 2010 - 2013
Table 34 Mobile TV revenue 2007 - 2013
Table 35 M2M subscriptions 2012 - 2013
Table 36 Forecast monthly mobile ARPU 2005 - 2012; 2015
Chart 1 Mobile subscribers and SIM penetration rate (regulator data) 2003 - 2014
Chart 2 Mobile operators' market share 2004 - 2013
Chart 3 Roaming in call traffic volume and messages 2003 - 2013
Chart 4 3G video calls and traffic data 2007 - 2013
Chart 5 3G subscribers 2007 - 2012
Chart 6 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2013
Chart 7 Vodafone financial data (year to Mar) 2007 - 2013
Chart 8 Optimus EBITDA, capex 2006 2012
Chart 9 Optimus revenue by type 2006 2012
Chart 10 Mobile prepaid subscribers, proportion prepaid 2003 2013
Chart 11 SMS messages sent annually and annual change 2004 2013
Chart 12 Mobile internet sessions and traffic 2007 2013

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