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Portugal - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Portugal’s mobile market is served by a triopoly of MNOs, the incumbent’s TMN, Vodafone and Optimus. Mobile penetration is above the EU average, while growth has been supported through the popularity of using multiple SIMs. All operators have launched 3G services and have invested in HSPA and LTE upgrades, while TMN was the first to launch commercial LTE services, in early 2012. The MVNO market remains undeveloped, though network operators have their own low-cost brands and a range of offers tied to commercial enterprises, such as clubs, providing bespoke calling rates. This report profiles Portugal’s mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV.

Key developments:

Late-2011 multi-band spectrum auction raises €372 million; LTE trials underway across Portugal; TMN launches LTE with 90% population coverage expected by end-2012; mobile data reaches 45TB in 2011; financial constraints putting pressure on consumer spend for high-end telecom services to 2013; Lycamobile launches mobile services; regulator’s market data to Q2 2012; telcos’ operating and financial data to September 2012; market developments to November 2012.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.


1. Synopsis
2. Overview of Portugal’s mobile market
2.1 Mobile statistics
2.1.1 Operator market shares
3. Regulatory issues
3.1 Spectrum regulations and spectrum auctions
3.1.1 GSM licence renewal
3.1.2 3G
3.1.3 3G at 900MHz
3.1.4 450MHz
3.1.5 3.4GHz
3.1.6 2.6GHz and 800MHz
3.2 Roaming
3.2.1 Data roaming
3.3 Mobile number portability (MNP)
3.4 Mobile termination rates (MTRs)
3.5 Network sharing
4. Mobile technologies
4.1 Digital
4.2 Third Generation (3G) mobile
5. Major mobile operators
5.1 TMN
5.2 Vodafone
5.3 Optimus
5.4 OniWay exits the market
5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
6.1 Prepaid
6.2 Fixed-mobile convergence (FMC)
7. Mobile Messaging
7.1 Short Message Service (SMS)
7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
8.1 General Packet Radio Service (GPRS)
8.2 Push-to-Talk (PTT)
8.3 High-Speed Packet Access (HSPA)
8.4 Evolved HSPA (HSPA+)
8.5 High-Speed Uplink Packet Access (HSUPA)
8.6 Long-term Evolution (LTE)
8.7 Mobile TV
8.8 TETRA (TErrestrial Trunked RAdio)
8.9 Mobile content and applications
8.9.1 Location-based services
8.9.2 Other developments
9. Forecasts
9.1 Forecasts – UMTS subscribers – 2009 - 2012; 2015
9.2 Forecasts – mobile ARPU – 2005 - 2012; 2015
9.3 Notes on scenario forecasts
10. Related reports
List of Tables and Charts
Table 1 – Mobile subscribers and SIM penetration rate (regulator data) – 1999 - 2013
Table 2 – Mobile sector revenue – 2004 - 2013
Table 3 – Mobile operators’ market share of subscribers – 2004 - 2012
Table 4 – 3 G subscribers by type – 2009 - 2013
Table 5 – Multiband auction results – 2012
Table 6 – Roaming in call traffic volume and messages – 2003 - 2012
Table 7 – European roaming charges – 2007 - 2011
Table 8 – Cumulative ported mobile numbers – 2004 - 2010
Table 9 – MTRs – 2009 - 2012
Table 10 – 3G video calls and traffic data – 2007 - 2012
Table 11 – 3G subscribers – 2007 - 2012
Table 12 – TMN ARPU and data percentage – 2006 - 2012
Table 13 – TMN subscribers – 2006 - 2012
Table 14 – TMN mobile revenue – 2010 - 2012
Table 15 – Vodafone Portugal subscribers – 2006 - 2012
Table 16 – Vodafone Portugal subscribers, proportion prepaid – 2006 - 2012
Table 17 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2012
Table 18 – Vodafone financial data – 2007 - 2012
Table 19 – Optimus mobile subscribers – 2003 - 2012
Table 20 – Optimus operational statistics – 2006 - 2012
Table 21 – Optimus financial data – 2006 - 2012
Table 22 – Optimus revenue by type – 2006 - 2012
Table 23 – Mobile prepaid subscribers, proportion prepaid – 2003 - 2012
Table 24 – SMS messages sent annually and annual change – 2004 - 2012
Table 25 – SMS messages sent per user per month – 2010 - 2012
Table 26 – Premium SMS messages sent – 2010 - 2012
Table 27 – MMS sessions – 2007 - 2013
Table 28 – MMS messages sent – 2010 - 2012
Table 29 – Mobile internet sessions and traffic – 2007 - 2012
Table 30 – Mobile video calls and traffic – 2010 - 2012
Table 31 – Mobile TV sessions and traffic – 2010 - 2012
Table 32 – Mobile TV subscribers – 2010 - 2012
Table 33 – Mobile TV revenue – 2007 - 2012
Table 34 – Forecast UMTS subscribers – 2009 - 2012; 2015
Table 35 – Forecast monthly mobile ARPU – 2005 - 2012; 2015
Chart 1 – Mobile subscribers and SIM penetration rate (regulator data) – 2003 - 2013
Chart 2 – Mobile operators’ market share – 2004 - 2012
Chart 3 – Roaming in call traffic volume and messages – 2003 - 2012
Chart 4 – 3G video calls and traffic data – 2007 - 2012
Chart 5 – 3G subscribers – 2007 - 2012
Chart 6 – Vodafone monthly ARPU: prepaid, contract and blended – 2005 - 2012
Chart 7 – Vodafone financial data (year to Mar) – 2007 - 2012
Chart 8 – Optimus EBITDA, capex – 2006 – 2012
Chart 9 – Optimus revenue by type – 2006 – 2012
Chart 10 – Mobile prepaid subscribers, proportion prepaid – 2003 – 2012
Chart 11 – SMS messages sent annually and annual change – 2004 – 2012
Chart 12 – Mobile internet sessions and traffic – 2007 – 2012

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