Market Research Logo

Portugal - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses


Attention: There is an updated edition available for this report.

Portugal - Mobile Infrastructure, Broadband, Operators - Statistics and Analyses

Despite some consolidation among players the Portuguese mobile market remains dominated by the incumbent Portugal Telecom, owned by Altice Group and operating as Meo, followed by Vodafone and NOS. The market share held by Meo has fallen steadily in recent years, to below 44% by early 2017. The MVNO market remains undeveloped, partly because network operators have their own low-cost brands. Collectively, MVNOs have about 1.7% share of the market by subscribers.

Population coverage by 3G infrastructure is universal and so most investment has been directed to LTE and to incremental upgrades to network infrastructure. Altice Labs in February 2017 began working with Ericsson to develop 5G services and applications.

This report profiles Portugal's mobile market, providing statistics on network operators, a review of the key regulatory issues, a snapshot of the consumer market, and an analysis of mobile data services such as SMS, Push-to-Talk and mobile TV as also developments in technologies and their adoption among consumers.

Key developments:

Vodafone achieves 1Gb/s downlink speeds in LTE-A trials, provides 90% LTE population coverage; decline in SMS traffic in wake of messaging alternatives; NOS network used for NB-IoT trials; m-payment solution developments; TMN rebranded as Meo; financial constraints putting pressure on consumer spend for high-end telecom services; Lycamobile launches mobile services; report update includes the regulator's market data to Q4 2016, telcos' operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Meo (TMN, Portugal Telecom), NOS (Optimus, Zon Multimedia), Vodafone Portugal, CTT, Lycamobile.


1. Synopsis
2. Market analysis
3. Mobile statistics
3.1 General statistics
3.2 Mobile voice
3.3 Mobile data
3.3.1 Short Message Service (SMS)
3.3.2 Multimedia Messaging Service (MMS)
3.3.3 Mobile broadband
3.4 Forecasts mobile subscribers 2018; 2020; 2022
3.4.1 Notes on scenario forecasts
4. Regulatory issues
4.1 Spectrum regulations and spectrum auctions
4.1.1 GSM licence renewal
4.1.2 3G
4.1.3 3G at 900MHz
4.1.4 450MHz
4.1.5 800MHz
4.1.6 3.4GHz
4.1.7 2.6GHz and 800MHz
4.2 Roaming
4.2.1 Data roaming
4.3 Mobile Number Portability (MNP)
4.4 Mobile Termination Rates (MTRs)
4.5 Network sharing
5. Mobile infrastructure
5.1 Digital networks
5.2 Third Generation (3G) mobile
5.3 Long-term Evolution (LTE)
5.4 5G
5.5 Other infrastructure developments
5.5.1 General Packet Radio Service (GPRS)
5.5.2 Push-to-Talk (PTT)
5.5.3 High-Speed Packet Access (HSPA)
5.5.4 Evolved HSPA (HSPA+)
5.5.5 High-Speed Uplink Packet Access (HSUPA)
5.5.6 Fixed-mobile convergence (FMC)
5.5.7 TETRA (TErrestrial Trunked RAdio)
5.6 Machine-to-Machine (M2M)
5.7 Internet-of-Things (IoT)
6. Major mobile operators
6.1 Meo
6.2 Vodafone Portugal
6.3 NOS (Zon Optimus)
6.3.1 Optimus
6.4 Mobile Virtual Network Operators (MVNOs)
7. Mobile content and applications
7.1 Location-based services
7.2 Other developments
7.3 M-payments
7.4 Mobile TV
8. Mobile handsets
9. Related reports
Table 1 Historic - Mobile subscribers and penetration (regulator data) 1999 - 2009
Table 2 Mobile subscribers and penetration (regulator data) 2010 - 2018
Table 3 Active mobile subscribers (regulator data) 2014 - 2016
Table 4 Mobile sector revenue 2004 - 2016
Table 5 Mobile operators' market share of subscribers (main players) 2004 - 2016
Table 6 Outgoing mobile calls and traffic volume 2002 - 2016
Table 7 Mobile prepaid subscribers, proportion prepaid 2003 - 2016
Table 8 Average revenue per mobile subscriber 2013 - 2016
Table 9 Mobile internet sessions and traffic 2007 - 2016
Table 10 Proportion of mobile subscribers using instant messaging 2013 - 2016
Table 11 SMS messages sent annually 2004 - 2016
Table 12 SMS messages sent per user per month 2010 - 2016
Table 13 Premium SMS messages sent 2010 - 2016
Table 14 MMS messages sent 2007 - 2016
Table 15 MMS messages sent per user per month 2010 - 2016
Table 16 Active mobile broadband subscribers 2010 - 2016
Table 17 Mobile broadband devices 2010 - 2016
Table 18 Share of mobile broadband subscribers by operator (cards/modems) 2010 - 2015
Table 19 Share of mobile broadband subscribers by operator 2011 - 2016
Table 20 Mobile broadband revenue 2007 - 2015
Table 21 NOS mobile data use per subscriber 2012 - 2015
Table 22 Forecast mobile subscribers 2018; 2020; 2022
Table 23 Multiband auction results 2012
Table 24 Roaming in call traffic volume and messages 2003 - 2016
Table 25 European roaming charges 2007 - 2016
Table 26 European data roaming charges 2012 - 2016
Table 27 Accumulated mobile number portings 2002 - 2017
Table 28 MTRs 2009 - 2012
Table 29 3G video calls and traffic data 2007 - 2016
Table 30 3G mobile subscribers 2011 - 2016
Table 31 M2M subscriptions 2012 - 2016
Table 32 M2M sessions and traffic 2013 - 2016
Table 33 Meo residential ARPU and data percentage 2006 - 2016
Table 34 Meo subscribers 2006 - 2016
Table 35 Meo mobile revenue 2010 - 2016
Table 36 Vodafone Portugal subscribers, proportion prepaid 2006 - 2016
Table 37 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2016
Table 38 Vodafone financial data 2007 - 2017
Table 39 NOS blended mobile ARPU 2014 - 2016
Table 40 NOS mobile subscribers 2003 - 2016
Table 41 Historic - Optimus operational statistics 2006 - 2012
Table 42 Historic - Optimus financial data 2006 - 2012
Table 43 Historic - Optimus revenue by type 2006 - 2012
Table 44 Mobile TV sessions and traffic 2010 - 2016
Table 45 Mobile TV subscribers 2010 - 2016
Table 46 Mobile TV revenue 2007 - 2011
Chart 1 Active mobile subscribers and SIM penetration rate (regulator data) 2003 - 2018
Chart 2 Mobile operators' market share 2004 - 2016
Chart 3 Mobile prepaid subscribers, proportion prepaid 2003 2016
Chart 4 Mobile broadband subscribers 2010 - 2016
Chart 5 Roaming in call traffic volume and messages 2003 - 2016
Chart 6 3G video calls and traffic data 2007 - 2016
Chart 7 Vodafone monthly ARPU: prepaid, contract and blended 2005 - 2016
Chart 8 Vodafone financial data (year to Mar) 2007 - 2017

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report