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Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis

Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis

Portugal has seen considerable development in the converged services market. The main cableco Zon Multimédia was sold by Portugal Telecom in late 2007, and in August 2013 it was merged with Sonaecom's mobile division Optimus. The merged entity, Zon Optimus, was rebranded as NOS in May 2014. The digital TV platform was completed in April 2012 with all analogue broadcasting coming to an end. A licence for pay TV and free-to-air services was awarded to Portugal Telecom in 2008. The operator's quad-play service, launched in 2013, has tapped into the popularity of bundled offerings. This report assesses the major elements of the Portuguese market for converged media, presenting statistics on the cable, digital and satellite TV markets and an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy program for DTTV/DTH STBs; Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems; almost three-quarters of households take bundled services; PT launches quad-play service; NOS launches satellite-based quad-play offer; Cogeco sells Cabovisão for 45 million; regulator's market data to Q4 2014; telcos' operating and financial data to Q1 2015; recent market developments.

Companies covered include:

Meo (TMN), Vodafone, NOS (Zon Optimus).


1. Synopsis
2. Digital media
3. Key general trends
4. Business models
4.1 Bundled services
5. Digital TV (DTV)
5.1 Overview
5.2 TV-over-DSL (IPTV)
5.3 TV over FttH/B
5.4 Cable TV (CATV)
5.5 Satellite-based digital pay-TV developments
5.5.1 Digital satellite TV
5.6 Digital Terrestrial TV
5.6.1 Licence awarded
5.6.2 DTTV launched
5.7 Free-to-Air (FTA) TV
5.8 VoIP services
5.9 Video-on-Demand
6. Related reports
Table 1 Broadcasting subscribers by platform 2008 - 2014
Table 2 Penetration of TV subscribers by type 2009 - 2014
Table 3 Subscribers to bundled services 2007 - 2014
Table 4 Bundled services revenue by type 2012 - 2013
Table 5 NOS (Zon Optimus) bundled services subscribers 2007 - 2014
Table 6 Bundled services market share by subscribers 2011 - 2014
Table 7 Penetration of bundled services by type 2011 - 2014
Table 8 IPTV subscribers 2009 - 2014
Table 9 Portugal Telecom pay-TV subscribers 2008 - 2014
Table 10 FttH/B IPTV subscribers 2007 - 2014
Table 11 TV subscriber share by operator 2004 - 2014
Table 12 CATV subscribers 2008 - 2014
Table 13 Cabled households 2000 - 2014
Table 14 NOS (Zon Optimus) cable and TV subscribers 2007 - 2015
Table 15 Satellite TV subscriber households 1998 - 2014
Table 16 VoIP subscribers 2010 - 2014
Table 17 Nomadic VoIP subscribers 2006 - 2014
Chart 1 Broadcasting subscribers by platform 2008 2014
Chart 2 Subscribers to bundled services 2007 - 2014
Chart 3 NOS (Zon Optimus) triple-play subscribers 2007 - 2014
Exhibit 1 Overview of digital media

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