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Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis


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Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis

Portugal has seen considerable development in the converged services market. The main cableco ZON Multimédia was sold by Portugal Telecom in late 2007, and in August 2013 was merged with Sonaecom's mobile division Optimus. The digital TV platform was completed in April 2012 with all analogue broadcasting coming to an end. A licence for pay TV and free-to-air services was awarded to Portugal Telecom in 2008. The operator's quad-play service, launched in 2013, has tapped into the popularity of bundled offerings. This report assesses the major elements of the Portuguese market for converged media, presenting statistics on the cable, digital and satellite TV markets and an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy programme for DTTV/DTH STBs; analogue broadcasting ends; IPTV subscriber base approaches one million; quarter of households take bundles service; PT launches quad-play service; Cogeco sells Cabovisão for 45 million; regulator's market data to Q3 2013; telcos' operating and financial data to Q3 2013; market developments to January 2014.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.


1. Synopsis
2. Digital media
3. Key general trends
4. Business models
4.1 Bundled services
5. Digital TV (DTV)
5.1 Overview
5.2 TV-over-DSL (IPTV)
5.3 TV over FttH/B
5.4 Cable TV (CATV)
5.5 Satellite-based digital pay-TV developments
5.5.1 Digital satellite TV
5.6 Digital Terrestrial TV
5.6.1 Licence awarded
5.6.2 DTTV launched
5.7 Free-to-Air (FTA) TV
5.8 VoIP services
5.9 Video-on-Demand
6. Related reports
Table 1 Broadcasting subscribers by platform 2008 - 2013
Table 2 Penetration of TV subscribers by type 2009 - 2013
Table 3 Subscribers to bundled services 2007 - 2013
Table 4 Bundled services revenue by type 2008 2011
Table 5 ZON Optimus bundled services subscribers 2007 - 2013
Table 6 IPTV subscribers 2009 - 2013
Table 7 Portugal Telecom pay-TV subscribers 2008 - 2013
Table 8 FttH/B IPTV subscribers 2007 - 2013
Table 9 TV subscriber share by operator 2004 - 2013
Table 10 CATV subscribers 2008 - 2013
Table 11 ZON Optimus cable and TV subscribers 2007 - 2013
Table 12 Satellite TV subscriber households 1998 - 2013
Table 13 VoIP subscribers 2010 - 2014
Table 14 Nomadic VoIP subscribers 2006 - 2014
Chart 1 Subscribers to bundled services 2007 - 2013
Chart 2 ZON Optimus triple-play subscribers 2007 - 2013
Exhibit 1 Overview of digital media

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