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Portugal - Digital Economy and Digital TV - Insights, Statistics and Analysis


Attention: There is an updated edition available for this report.

Portugal has seen considerable development in the converged services market. Bundled services are available from Portugal Telecom, Sonaecom and the main cableco ZON Multimédia, sold by Portugal Telecom in late 2007. A second satellite service was launched in 2007 while Portugal Telecom also launched a competing service in 2008 to complement its IPTV service. The digital TV platform was completed in April 2012 with all analogue broadcasting coming to an end. A licence for pay TV and free-to-air services was awarded to Portugal Telecom in 2008. This report assesses the major elements of the Portuguese market for converged media, presenting statistics on the cable, digital and satellite TV markets and an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy programme for DTTV/DTH STBs; analogue broadcasting ends; IPTV subscriber base approaches one million; quarter of households take bundles service; Cogeco sells Cabovisão for €45 million; regulator’s market data to Q2 2012; telcos’ operating and financial data to September 2012; market developments to November 2012.

Companies covered include:

TMN, Optimus, Vodafone, ZON Multimedia.


1. Synopsis
2. Digital media
3. Key general trends
4. Business models
4.1 Bundled services
5. Digital TV (DTV)
5.1 Overview
5.2 TV-over-DSL (IPTV)
5.3 TV over FttH/B
5.4 Cable TV (CATV)
5.5 Satellite-based digital pay-TV developments
5.5.1 Digital satellite TV
5.6 Digital Terrestrial TV
5.6.1 Licence awarded
5.6.2 DTTV launched
5.7 Free-to-Air (FTA) TV
5.8 VoIP services
5.9 Video-on-Demand
6. Related reports
List of Tables, Charts and Exhibits
Table 1 – Broadcasting subscribers by platform – 2008 - 2011
Table 2 – Penetration of TV subscribers by type – 2008 - 2011
Table 3 – Subscribers to bundled services – 2007 - 2011
Table 4 – Population take-up of bundled services by type – 2008 - 2011
Table 5 – Bundled services revenue by type – 2008 – 2011
Table 6 – ZON Multimédia triple play subscribers – 2007 - 2012
Table 7 – IPTV subscribers – 2009 - 2012
Table 8 – Portugal Telecom pay-TV subscribers – 2008 - 2012
Table 9 – FttH/B IPTV subscribers – 2007 - 2012
Table 10 – TV subscriber share by operator – 2004 - 2012
Table 11 – CATV subscribers and households – 2008 - 2013
Table 12 – ZON Multimédia cable and TV subscribers – 2007 - 2012
Table 13 – Satellite TV subscriber households – 1998 - 2013
Table 14 – VoIP subscribers – 2010 - 2013
Table 15 – Nomadic VoIP subscribers – 2006 - 2013
Chart 1 – Subscribers to bundled services – 2007 - 2011
Chart 2 – ZON Multimédia triple-play subscribers – 2007 - 2012
Exhibit 1 – Overview of digital media

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