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Portugal - Digital Economy and Digital Media - Statistics and Analyses


Attention: There is an updated edition available for this report.

Portugal has seen considerable development in the converged services market. The main cableco is NOS, which was formed from the merger of Zon Multimédia with Sonaecom's subsidiary Optimus, becoming Zon Optimus before the rebranding to NOS in May 2014. The digital TV platform in Portugal was completed in April 2012. Although there are few DTTV channels available, since late 2015 the regulator has endeavoured to switch to a Multi Frequency Network which will enable at least six additional channels to be carried.

This report assesses the major elements of the Portuguese market for converged media, presenting statistics on videostreaming and bundled services as well as an analysis of the major players and service offerings.

Key developments:

Regulator extends subsidy program for DTTV/DTH STBs; Portugal adopts Multi Frequency Network (MFN) to resolve DTT reception problems; almost three-quarters of households take bundled services; PT launches quad-play service; NOS launches satellite-based quad-play offer; report update includes the regulator's market data to Q4 2015, telcos' operating and financial data to Q4 2015, recent market developments.

Companies mentioned in this report:

Meo (TMN), Vodafone, NOS (Zon Optimus).


1. Synopsis
2. Digital media
3. Key general trends
4. Business models
4.1 Bundled services
5. Digital TV (DTV)
5.1 Introduction
5.2 Videostreaming
5.2.1 DSL
5.2.2 FttH/B
5.3 communications: VoIP
5.4 Cable TV (CATV)
5.5 Satellite-based digital pay-TV developments
5.5.1 Digital satellite TV
5.6 Digital Terrestrial TV
5.6.1 Licence awarded
5.6.2 DTTV launched
6. Related reports
Table 1 Broadcasting subscribers by platform 2008 - 2015
Table 2 Penetration of TV subscribers by type 2010 - 2015
Table 3 Subscribers to bundled services 2007 - 2015
Table 4 Bundled services market revenue by type 2014 - 2015
Table 5 Bundled services market revenue by type 2014 - 2015
Table 6 Bundled services average revenue per subscriber 2014 - 2015
Table 7 NOS bundled services subscribers 2007 - 2015
Table 8 Bundled services market share by subscribers 2011 - 2015
Table 9 Penetration of bundled services by type 2011 - 2015
Table 10 Proportion of bundles by type 2014 - 2015
Table 11 Revenue from subscription TV services 2014 - 2015
Table 12 TV accesses by platform 2014 - 2015
Table 13 IPTV subscribers 2009 - 2015
Table 14 Portugal Telecom pay-TV subscribers 2008 - 2015
Table 15 Market share of DSL TV subscribers by operator 2011 - 2015
Table 16 FttH/B IPTV subscribers 2007 - 2015
Table 17 Market share of fibre TV subscribers by operator 2011 - 2015
Table 18 VoIP subscribers 2010 - 2015
Table 19 Nomadic VoIP subscribers 2006 - 2015
Table 20 Cable TV subscriber share by operator 2004 - 2015
Table 21 CATV subscribers 2008 - 2015
Table 22 Cabled households 2000 - 2015
Table 23 NOS (Zon Optimus) cable and TV subscribers 2007 - 2015
Table 24 Satellite TV subscriber households 1998 - 2015
Table 25 Market share of DTH subscriptions by operator 2011 - 2015
Chart 1 Broadcasting subscribers by platform 2008 2015
Chart 2 Subscribers to bundled services 2007 - 2015
Chart 3 NOS triple-play subscribers 2007 - 2015
Exhibit 1 Overview of digital media

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