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Portugal - Broadband Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Portugal’s broadband penetration is considerably lower than the European average, though the efforts of a capable and robust regulator coupled with infrastructure upgrades in both the cable and DSL sectors have narrowed the gap during the last two years. Cable has showed strong growth in recent years, partly through the efforts of the rebranded dominant operator ZON Multimédia. The incumbent, Portugal Telecom, and its subsidiaries control most of the DSL market, but new regulatory provisions have granted easier and cheaper access for alternative ISPs.

All operators have focussed on increasing broadband speed, while the regulator has encouraged and maintained the impetus for local loop unbundling. The fibre market remains underdeveloped, though regulatory measures coupled with substantial investments planned by the major operators should see significant growth in coming years. This report profiles Portugal’s fixed and wireless broadband markets, providing key statistics on the retail and wholesale sectors as well as subscriber forecasts to 2020.

Key developments:

Fibre sector showing strongest growth, accounting for 75% of all new subscribers; Cogeco sells Cabovisão for €45 million; regulator’s market data to Q2 2012; telcos’ operating and financial data to September 2012; market developments to November 2012.

Companies covered include:

Portugal Telecom, Sonaecom, Cabovisão, Vodafone, ZON Multimedia.


1. Synopsis
2. Overview
2.1 Broadband statistics
3. Cable modems
3.1 ZON Multimédia
3.2 Cabovisão
4. Asymmetrical Digital Subscriber Line (ADSL)
4.1 Portugal Telecom
4.2 Sonaecom
4.3 ADSL2+
4.4 Wholesale
4.4.1 Naked DSL
4.5 Wholesale prices and retail price difference
5. Fibre-to-the-Home (FttH) networks
5.1 Sonaecom
5.2 ZON Multimédia
5.3 Portugal Telecom
5.4 Vodafone
6. Broadband over Powerline (BPL)
7. Mobile broadband
8. Wireless broadband
8.1 Wireless Local Loop (WLL)
8.2 WiFi
9. Forecasts – broadband subscribers – 2009 - 2012; 2020
9.1 Scenario 1 – higher broadband subscriber growth
9.2 Scenario 2 – lower broadband subscriber growth
9.3 Notes on scenario forecasts
10. Related reports
List of Tables and Charts
Table 1 – Internet subscribers by access type – 2005 - 2012
Table 2 – Internet revenue, fixed and mobile – 2008 – 2012
Table 3 – Proportion of broadband subscribers by access type – 2007 - 2012
Table 4 – Total broadband subscribers by type – 2000 - 2013
Table 5 – Broadband subscriber annual change year-on-year – 2002 - 2013
Table 6 – Broadband penetration by sector – 2007 - 2012
Table 7 – Share of broadband accesses by operator – 2009 - 2012
Table 8 – Fixed-line broadband traffic – 2008 - 2013
Table 9 – Fixed-line and mobile broadband traffic per month per customer – 2008 - 2011
Table 10 – Proportion of broadband subscribers by date rate – 2010 - 2011
Table 11 – Share of cable broadband accesses by operator – 2003 - 2011
Table 12 – ZON Multimédia cable broadband subscribers – 2004 - 2012
Table 13 – Portugal Telecom DSL broadband subscribers – 2006 - 2012
Table 14 – Sonaecom broadband subscribers – 2008 - 2011
Table 15 – Sonaecom equipped exchanges – 2008 - 2011
Table 16 – Portugal Telecom wholesale accesses – 2004 - 2011
Table 17 – FttX subscribers – 2008 - 2013
Table 18 – Mobile broadband subscribers – 2007 - 2012
Table 19 – Share of mobile broadband subscribers by operator – 2010 - 2011
Table 20 – Mobile broadband traffic – 2009 - 2013
Table 21 – Mobile broadband revenue – 2007 - 2013
Table 22 – Forecast broadband subscribers – higher market growth scenario – 2010 - 2013; 2020
Table 23 – Forecast broadband subscribers – lower market growth scenario – 2010 - 2013; 2020
Chart 1 - Internet subscribers by access type – 2005 - 2012
Chart 2 – Proportion of broadband subscribers by access type – 2007 - 2012
Chart 3 – Total broadband subscribers by type – 2002 – 2013
Chart 4 – Portugal Telecom wholesale accesses – 2004 – 2011
Chart 5 – FttX subscribers – 2008 - 2013
Chart 6 – Mobile broadband subscribers – 2007 - 2012
Chart 7 – Share of mobile broadband subscribers by operator– 2010 - 2011

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