Market Research Logo

Poland - Telecoms, IP Networks, Digital Media and Forecasts

Poland - Telecoms, IP Networks, Digital Media and Forecasts

Fibre infrastructure expected to have accounted for 41% of total telecom investment in 2014

Poland’s mature and liberalised telecom market has seen considerable development in the broadband and mobile sectors. The privatised incumbent, rebranded as Orange Poland, has benefited from its parent company’s technical experience and know-how in the region. The regulatory environment has been shaped by EU principles designed to facilitate competition, and which has allowed a significant number of competing operators to enter the market. Recently this extended to opening Orange Poland’s fibre network to access and pricing regulation.

The mature fixed broadband market, one of the largest in Eastern Europe, benefits from excellent cross-platform competition given the ubiquitous DSL infrastructure and extensive cable networks. DSL remains the most popular fixed broadband access platform, followed by cable services which are provided by a number of well-established cable TV operators. Fixed-line access is also available via FttX, and though this remains limited to a number of urban areas there is considerable support from the government and the European Union to fast-track fibre-based networks across the country. Mobile broadband in the most popular platform by subscribers, the result of mobile network operators having invested in infrastructure during the last few years, combined with the greater availability of sophisticated devices.

Poland’s mobile market is benefitting from continued investments in LTE networks. By the beginning of 2015, mobile penetration was about 152%, among the highest levels in the region and reflecting the popularity among consumers for keeping two or more SIM cards. With about 58 million subscribers, the market has room for 26 licensed operators, including 19 MVNOs. The relatively high number of network operators is indicative of market consolidation in coming years, as has been seen in other European markets. LTE networks are now widespread, and coverage is expected to improve markedly into 2015 following the regulator’s multi-spectrum auction.

Key developments:

Government creates Ministry of Administration and Digitalisation to oversee telecom sector development; Landis+Gyr develops delivers smart meters in Warsaw; Telecommunications Act amended; Deutsche Telekom acquires GTS Central Europe; Orange Poland revenue decline prompts outsourcing and disposal strategy; time taken for number portings reduced to one day; Orange Poland begin 1,800kms fibre network build; regulator enforces EC’s access and price ruling on Orange Poland’s fibre network; Orange tests Fibre-to-the-Distribution-point (FttDp) technology; Liberty Global sells Aster network to Netia; Toya deploys 1Gb/s FttP network; regulator signs off co-financing e-Services project; memorandum signed for constructing a national broadband infrastructure; cablecos step up network investment; Cyfrowy Polsat acquires Polkomtel; bundled services taken by 2.4 million customers; Netia buys Aster’s infrastructure from UPC Poland; incumbent predicts phase-out of single-play fixed-line telephony by end-2015; regulator accepts six bidders for second stage of auction in the 800MHz and the 2.6GHz bands; Polkomtel trials LTE-B technology; PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; regulator signs 800MHz usage agreement with Ukraine; regulator eases cuts in MTRs in exchange for network investment; regulator’s 2013 market data report; telcos’ operating and financial data to Q3 2014; recent market developments.

Companies mentioned in this report include:

Telekomunikacja Polska (Orange Poland), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, UPC Poland, Aster, Multimedia Polska, Vectra, Polkomtel, CenterNet, T-Mobile Poland, P4/Play, PTK Centertel, Mobyland, Vectra, Cyfra+, Cyfrowy Polsat, N/TNK, TVP

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2014 (e)
    • Table Telephone network statistics - 2015 (e)
    • Table Internet user statistics - 2014 (Jun)
    • Table Broadband statistics - 2015 (e)
    • Table Mobile statistics - 2015 (e)
    • Table National telecommunications authority
  • TELECOMMUNICATIONS MARKET
    • OVERVIEW OF POLAND'S TELECOM MARKET
      • Table Telecom revenue - 2008 - 2015
      • Table Proportion of telecom revenue by sector - 2012 - 2013
      • Table IT market revenue and growth - 2004 - 2012
    • MARKET INVESTMENT
      • Table Market share of investments by technology - 2012 - 2014
      • Table Telecom investment - 2011 - 2014
  • REGULATORY ENVIRONMENT
    • HISTORY
      • Telecommunications Act (2001)
      • Telecommunications Act (2004)
      • EU Regulatory Framework
      • Revised NFR
    • REGULATORY AUTHORITY
      • Office of Electronic Communications (UKE)
    • TELECOM SECTOR LIBERALISATION IN POLAND
      • Local
      • Long distance
      • International
    • PRIVATISATION
    • INTERCONNECTION
      • Table Interconnection revenue - 2009 - 2013
    • CARRIER SELECTION AND CARRIER PRESELECTION
    • ACCESS
      • Table LLU as proportion of DSL lines - 2008 - 2013
      • Table Proportion of bitstream lines by operator - 2012 - 2013
      • Table Wholesale access as proportion of DSL lines, by type - 2009 - 2013
      • Fibre access
    • FUNCTIONAL SEPARATION
    • NUMBER PORTABILITY (NP)
      • Table Numbers ported (from networks) - 2009 - 2013
  • FIXED NETWORK OPERATORS
    • MARKET OVERVIEW
      • Table Fixed-line telephony revenue and subscribers - 2005 - 2015
      • Table Market share of revenue by operator - 2010 - 2013
      • Table Market share of subscribers, Orange and altnets - 2006 - 2013
      • Table Market share of revenue, Orange and altnets - 2006 - 2013
      • Table Fixed-line voice traffic - 2006 - 2015
      • Table Market share of fixed-line accesses by technology - 2012 - 2013
      • Table Fixed-line telephony ARPU - 2009 - 2015
    • ORANGE POLAND
      • Table Orange Poland total retail WRL and POTS lines - 2009 - 2014
      • Table Orange Poland fixed-line ARPU - 2009 - 2014
      • Table Orange Poland Group financial data - 2006 - 2014
    • NETIA
      • Table Netia financial data - 2007 - 2014
      • Table Netia subscribers by type - 2008 - 2014
    • TELEFONIA DIALOG
    • TELEKOMUNIKACJA KOLEJOWA (TKTELEKOM)
    • T-MOBILE POLAND
    • EXATEL
      • Table Exatel financial data - 2009 - 2010
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • FIXED-LINE STATISTICS
      • Table Fixed lines in service and teledensity - 2000 - 2015
    • ORANGE POLAND
    • ALTERNATIVE OPERATORS
    • VOICE-OVER-IP (VOIP)
      • Table VoIP revenue - 2008 - 2015
      • Table VoIP traffic and subscribers - 2008 - 2014
    • WHOLESALING OVERVIEW
    • SMART GRIDS
  • BROADBAND MARKET
    • OVERVIEW
      • Table Fixed-line broadband users by technology - 2010 - 2014
      • Table Broadband market revenue by sector - 2006 - 2013
      • Table Proportion of broadband market revenue by sector - 2006 - 2013
      • Table Broadband penetration by technology - 2009 - 2013
      • Table Fixed-line broadband market share by operator - 2011 - 2013
      • Table ISP market share - 2008 - 2013
      • Table Proportion of broadband connections by data rate - 2010 - 2013
    • GOVERNMENT AND EU SUPPORT
    • POLAND'S EMERGING INTERNET SOCIETY
      • E-commerce
      • E-government
      • E-health
    • FIXED BROADBAND STATISTICS
      • Table Internet users, subscribers and penetration rates - 2000 - 2014
      • Table Fixed broadband subscribers and penetration rate - 2001 - 2015
      • Table Orange Poland broadband ARPU - 2008 - 2014
    • CABLE BROADBAND
      • Table Cable subscribers - 2004 - 2014
      • Table UPC Poland subscribers - 2008 - 2014
      • Table Cable market share of subscribers by operator - 2010 - 2013
      • Table Multimedia Polska broadband subscribers - 2009 - 2014
    • ASYMMETRICAL DIGITAL SUBSCRIBER LINE (ADSL)
      • Table DSL broadband subscribers - 2003 - 2014
      • Table Orange Poland DSL subscribers - 2003 - 2014
      • Table Orange Poland VDSL subscribers - 2011 - 2014
      • Table Netia broadband subscribers - 2008 - 2014
      • Table DSL market share of subscribers by operator - 2010 - 2013
    • FIBRE-TO-THE-PREMISES (FTTP) NETWORKS
    • WIRELESS BROADBAND
      • WiFi
      • WiMAX
      • Internet via satellite
        • Table Satellite broadband subscribers - 2008 - 2014
    • MOBILE BROADBAND
      • Table Mobile broadband market share of subscribers by operator (2G/3G) - 2008 - 2013
      • Table Mobile broadband subscribers and penetration rate - 2004 - 2015
      • Table Orange dedicated mobile broadband subscribers - 2007 - 2014
  • DIGITAL MEDIA
    • OVERVIEW OF DIGITAL MEDIA MARKET
      • Business models
        • Table Proportion of subscribers to bundled services by type - 2010 - 2013
        • Table Proportion of subscribers by bundle - 2011 - 2013
        • Table Market share of TV and broadband bundles by operator - 2010 - 2013
      • Digital TV (DTV)
        • Table Pay TV market share by platform - 2013
        • Table Orange Poland Livebox, IPTV customers - 2008 - 20134
        • Table UPC - homes passed - 2003 - 2014
        • Table UPC - subscribers by service type - 2003 - 2014
        • Table Multimedia Polska financial data - 2009 - 2014
        • Table Multimedia Polska revenue by sector (old format) - 2009 - 2013
        • Table Multimedia Polska revenue by sector (new format) - 2012 - 2014
        • Table Multimedia Polska subscribers - 2009 - 2014
        • Table Multimedia Polska triple play subscribers by service - 2009 - 2014
        • Table Cyfrowy Polsat financial data - 2004 - 2014
        • Table Cyfrowy Polsat operational data (old style) - 2004 - 2012
        • Table Cyfrowy Polsat operational data (new style) - 2012 - 2014
        • Table Cyfrowy Polsat ARPU, SAC - 2004 - 2013
        • Table N financial data - 2010 - 2011
        • Table N subscriber data - 2010 - 2011
        • Table Orange DTH subscribers - 2008 - 2013
  • MOBILE COMMUNICATIONS
    • OVERVIEW OF POLAND'S MOBILE MARKET
      • Table Mobile market revenue - 2009 - 2014
      • Mobile statistics
        • Table Mobile subscribers and penetration rate - historic - 1995 - 2004
        • Table Mobile subscribers and penetration rate - 2005 - 2015
        • Table Mobile market share of revenue by operator - 2009 - 2013
        • Table Mobile market share of subscribers by operator - 2009 - 2013
        • Table Mobile market traffic and annual change - 2006 - 2015
    • REGULATORY ISSUES
      • GSM licences
        • Table 2G spectrum awarded in Poland
      • Third Generation licences awarded
      • Fourth GSM licence/fourth 3G licence auction
      • 800MHz spectrum
      • 2.6GHz
      • 1800MHz spectrum
      • Mobile Number Portability (MNP)
        • Table Mobile number portings - 2009 - 2013
      • Mobile Termination Rates (MTRs)
      • Roaming
        • Table Retail roaming charges, voice, SMS, data - 2010; 2012; 2014
        • Table Roaming traffic (voice, SMS, data) - 2007 - 2013
      • Network sharing
      • Standard interfacing
    • MOBILE TECHNOLOGIES
      • Digital
      • Third Generation mobile
    • MAJOR MOBILE OPERATORS
      • PTK Centertel/Orange
        • Table Orange mobile services revenue - 2010 - 2014
        • Table Orange subscribers - 2007 - 2014
        • Table Orange total monthly ARPU - 2010 - 2014
        • Table Orange data ARPU share - 2008 - 2014
      • Polkomtel/Plus GSM
        • Table Polkomtel subscribers - 2009 - 2010; 2012
        • Table Polkomtel financial data - 2009 - 2012
        • Table Polkomtel annualised ARPU - 2008 - 2009
      • T-Mobile Poland
        • Table T-Mobile subscribers - 2007 - 2014
        • Table T-Mobile financial data - 2005 - 2014
        • Table T-Mobile ARPU and churn - 2005 - 2014
      • CenterNet
      • Mobyland
      • Mobile Virtual Network Operators (MVNOs)
        • Table Play mobile subscribers - 2007 - 2014
        • Table Netia mobile subscribers - 2010 - 2014
    • MOBILE VOICE SERVICES
      • Prepaid cards
        • Table Ratio of prepaid to postpaid subscribers - 2003 - 2013
        • Table Orange prepaid subscribers - 2003 - 2014
        • Table T-Mobile prepaid subscribers - 2005 - 2014
    • MOBILE MESSAGING
      • Short Message Service (SMS)
        • Table SMS messages sent and annual growth - 2006 - 2014
        • Table MMS messages sent and annual growth- 2006 - 2014
      • Mobile data services
        • Table Mobile data traffic- 2008 - 2015
      • Mobile content and applications
  • FORECASTS
    • FORECASTS - FIXED BROADBAND SUBSCRIBERS - 2013; 2015; 2020
      • higher broadband subscriber growth
        • Table Forecast fixed broadband subscribers - higher growth scenario - 2013; 2015; 2020
      • lower broadband subscriber growth
        • Table Forecast fixed broadband subscribers - lower growth scenario - 2013; 2015; 2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report