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Poland - Telecoms, IP Networks, Digital Media and Forecasts


Attention: There is an updated edition available for this report.

Orange Poland expands 200Mb/s fibre network

BuddeComm’s annual publication, Poland - Telecoms, IP Networks, Digital Media and Forecasts, provides a comprehensive overview of the trends and developments in the telecommunications and digital media sectors of one of Eastern Europe’s largest markets. The report includes the regulator’s 2011 market data report and updates to mid-2012, telcos’ operating and financial data to Q1 2013, market developments to mid-2013.

Economic background

Having joined the EU in 2004, Poland subsequently enjoyed several years of rapid economic growth. Like many of its neighbours, the country was deeply affected by the global financial turmoil through declining demand for its exports, a slowdown of credit activity, and lower foreign direct investment inflows. Nevertheless, GDP grew by about 4.5% in 2011, year-on-year, and an estimated 2.4% in 2012. This represents a better economic performance than has been seen in many other regional economies, a factor which has contributed to the return since 2011 of many skilled workers who had moved to countries such as the UK for employment.

Telecom market overview

The economic slowdown and subsequent recovery has been reflected in the overall telecoms market, which has showed a steady though small increase year-on-year since 2009. Overall investment undertaken by telcos also recovered quickly. Revenue was expected to continue to increase in 2013, largely on the back of the mobile and broadband sectors which will compensate for falling fixed-line voice telephony revenue. Important continuing trends include the weakening fixed-line voice market, fixed-to-mobile substitution and the consequent growth in mobile data use, the popularity of bundled services, the further growth in the number of broadband subscribers, and greater competition in the mobile market resulting from the emergence of more MVNOs. The lack of progress by altnets seen during the first years of market liberalisation contributed to market consolidation among the major players. Though this has stymied competition, ongoing action by the regulator has improved market conditions, particularly in regards to network access.

Key telecom parameters – 2010; 2013
Sector | 2010 | 2013 (e)
Subscribers by sector (million):
Fixed broadband subscribers | 5.86 | 6.90
Mobile broadband | 2.8 | 4.6
Mobile phone | 46.9 | 54.9
Fixed-line telephony | 8.3 | 6.7
Penetration by sector:
Fixed broadband | 18% | 25%
Mobile | 123% | 137%
Fixed-line | 24% | 20%
(Source: BuddeComm)

Market Highlights

The price of mobile internet services has fallen in recent years in the face of competition among players. The average monthly cost of mobile internet access has fallen to about PLN60, with data packages ranging from 200MB to 50GB offered.

Orange Poland launched a 50Mb/s FttH-based broadband trial in Warsaw in early 2008, subsequently upgraded to a 200Mb/s service. Reaching some 200,000 households, the network is gradually being extended to other cities across the country.

An independent IPTV platform, Next Plus, was launched at the end of 2012 as a joint venture between Astro and Next Plus. It is targeted at users of smartphones, tablets and connected TVs.

Investment in mobile networks has dramatically improved capacity. Mobile data traffic is expected to reach 145 billion MBs in 2013, compared to about 18 billion MBs in 2009.

This report is essential reading for those needing high level strategic information and objective analysis on the telecom sector in Poland.

It provides further information on:

Market liberalisation and regulatory issues;
The impact of the global economic crisis;
Telecoms operators – privatisation, acquisitions, new licences;
Mobile data market developments in coming years in light of spectrum auctions and new license awards;
3G developments, regulatory issues and technologies including HSPA and LTE;
Broadband migration to an FttH architecture;
Historical and current subscriber statistics and forecasts;
ARPU statistics and forecasts.

Data in this report is the latest available at the time of preparation and may not be for the current year.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2012 (e)
    • Table Telephone network statistics - 2012 (e)
    • Table Internet user statistics - 2012 (e)
    • Table Broadband statistics - 2012 (e)
    • Table Mobile statistics - 2012 (e)
    • Table National telecommunications authority
  • TELECOMMUNICATIONS MARKET
    • OVERVIEW OF POLAND'S TELECOM MARKET
      • Table Telecom revenue - 2008 - 2013
      • Table Market revenue by sector - 2010 - 2011
      • Table IT market revenue and growth - 2004 - 2012
      • Table Telecom investment - 2011 - 2012
      • Table Proportion of telecom investment by sector - 2011
  • REGULATORY ENVIRONMENT
    • HISTORY
      • Telecommunications Act (2001)
      • Telecommunications Act (2004)
      • EU Regulatory Framework
      • Revised NFR
    • REGULATORY AUTHORITY
      • Office of Electronic Communications (UKE)
    • TELECOM SECTOR LIBERALISATION IN POLAND
      • Local
      • Long distance
      • International
    • PRIVATISATION
    • INTERCONNECTION
      • Table Interconnection revenue - 2009 - 2011
      • Table TP interconnection rates - 2006 - 2009
    • CARRIER SELECTION AND CARRIER PRESELECTION
    • ACCESS
      • Table LLU as proportion of DSL lines - 2008 - 2013
      • Table Wholesale access as proportion of DSL lines, by type - 2009 - 2011
      • Fibre access
    • FUNCTIONAL SEPARATION
    • NUMBER PORTABILITY (NP)
      • Table Numbers ported (from networks) - 2009 - 2011
  • FIXED NETWORK MARKET AND OPERATORS
    • MARKET OVERVIEW
      • Table Fixed-line telephony revenue and subscribers - 2005 - 2013
      • Table Market share of revenue by operator - 2010 - 2011
      • Table Market share of subscribers, Orange and altnets - 2006 - 2013
      • Table Market share of revenue, Orange and altnets - 2006 - 2013
      • Table Fixed-line voice traffic (minutes) - 2007 - 2013
    • ORANGE POLAND
      • Table Orange Poland total retail WRL and POTS lines - 2009 - 2013
      • Table Orange Poland fixed-line ARPU - 2009 - 2013
      • Table Orange Poland Group financial data - 2006 - 2013
    • NETIA
      • Table Netia financial data - 2007 - 2012
      • Table Netia subscribers by type - 2008 - 2012
    • TELEFONIA DIALOG
    • TELEKOMUNIKACJA KOLEJOWA (TKTELEKOM)
    • GTS ENERGIS
    • EXATEL
      • Table Exatel Revenue, EBITDA and Net Profit - 2009 - 2010
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • FIXED-LINE STATISTICS
      • Table Fixed lines in service and teledensity - 2000 - 2013
    • ORANGE POLAND
    • ALTERNATIVE OPERATORS
    • VOICE-OVER-IP (VOIP)
      • Table VoIP revenue - 2009 - 2013
      • Table VoIP traffic and subscribers - 2008 - 2013
    • WHOLESALING
      • Overview
  • FIXED BROADBAND MARKET
    • OVERVIEW
      • Table Broadband users by technology - 2010 - 2013
      • Table Broadband market revenue by sector - 2006 - 2012
      • Table Proportion of broadband market revenue by sector - 2006 - 2011
      • Table Broadband penetration by technology - 2009 - 2012
      • Table Fixed-line broadband market share by operator - 2011
      • Table Total broadband market share by operator - 2010 - 2011
      • Table Proportion of broadband connections by data rate - 2010 - 2011
    • GOVERNMENT AND EU SUPPORT
    • POLAND'S EMERGING INTERNET SOCIETY
      • E-commerce
        • Table Online purchases by individuals - 2005 - 2013
      • E-government
      • E-health
    • FIXED BROADBAND STATISTICS
      • Table Internet users, subscribers and penetration rates - 2000 - 2013
      • Table ISP market share - 2008 - 2011
      • Table Fixed broadband subscribers and penetration rate - 2001 - 2013
      • Table DSL, cable broadband subscribers - 2009 - 2013
      • Table Orange Poland broadband ARPU - 2008 - 2013
    • CABLE BROADBAND
      • Table UPC Poland subscribers - 2008 - 2013
      • Table Cable market share of subscribers by operator - 2010 - 2011
      • Table Multimedia Polska broadband subscribers - 2009 - 2012
    • ASYMMETRICAL DIGITAL SUBSCRIBER LINE (ADSL)
      • Table Orange Poland DSL subscribers - 2003 - 2013
      • Table Orange Poland VDSL subscribers - 2011 - 2013
      • Table Netia broadband subscribers - 2008 - 2012
      • Table DSL market share of subscribers by operator - 2010 - 2011
    • FIBRE-TO-THE-HOME (FTTH) NETWORKS
    • WIRELESS BROADBAND
      • WiFi
      • WiMAX
      • Internet via satellite
    • MOBILE BROADBAND
      • Table Mobile broadband market share of subscribers by operator - 2008 - 2011
      • Table Mobile broadband subscribers and penetration rate - 2004 - 2013
      • Table Orange dedicated mobile broadband subscribers - 2007 - 2012
  • DIGITAL MEDIA
    • OVERVIEW OF DIGITAL MEDIA MARKET
      • Business models
        • Table Proportion of subscribers to bundled services by type - 2010 - 2011
        • Table Market share of TV and broadband bundles by operator - 2010 - 2011
      • Digital TV (DTV)
        • Table Pay TV market share by operator - 2011
        • Table Orange Poland Livebox, IPTV customers - 2008 - 2012
        • Table UPC - homes passed - 2003 - 2013
        • Table UPC - subscribers by service type - 2003 - 2013
        • Table Multimedia Polska financial data - 2009 - 2012
        • Table Multimedia Polska revenue by sector - 2009 - 2012
        • Table Multimedia Polska subscribers - 2009 - 2013
        • Table Multimedia Polska triple play subscribers by service - 2009 - 2013
        • Table Cyfrowy Polsat financial data - 2004 - 2013
        • Table Cyfrowy Polsat operational data - 2004 - 2013
        • Table Cyfrowy Polsat ARPU, SAC - 2004 - 2013
        • Table N financial data - 2010 - 2011
        • Table N subscriber data - 2010 - 2011
        • Table Orange DTH subscribers - 2008 - 2012
  • MOBILE COMMUNICATIONS
    • OVERVIEW OF POLAND'S MOBILE MARKET
      • Table Mobile market revenue - 2009 - 2013
      • Mobile statistics
        • Table Mobile subscribers and penetration rate - historic - 1995 - 2004
        • Table Mobile subscribers and penetration rate - 2005 - 2013
        • Table Mobile market share of revenue by operator - 2009 - 2011
        • Table Mobile market share of subscribers by operator - 2009 - 2011
        • Table Mobile market traffic and annual change - 2006 - 2013
    • REGULATORY ISSUES
      • GSM licences
        • Table 2G spectrum awarded in Poland
      • Third Generation licences awarded
      • Fourth GSM licence/fourth 3G licence auction
      • 800MHz spectrum
      • 2.6GHz
      • 1800MHz spectrum
      • Mobile Number Portability (MNP)
        • Table Mobile number portings - 2009 - 2011
      • Mobile Termination Rates (MTRs)
      • Roaming
        • Table Retail roaming charges, voice, SMS, data - 2010; 2012; 2014
        • Table Roaming traffic (voice, SMS, data) - 2007 - 2011
      • Network sharing
      • Standard interfacing
    • MOBILE TECHNOLOGIES
      • Digital
      • Third Generation mobile
      • Fourth Generation mobile
    • MAJOR MOBILE OPERATORS
      • PTK Centertel/Orange
        • Table Orange mobile revenue - 2010 - 2013
        • Table Orange subscribers - 2007 - 2013
        • Table Orange total monthly ARPU - 2009 - 2013
        • Table Orange data ARPU share - 2008 - 2012
      • Polkomtel/Plus GSM
        • Table Polkomtel subscribers - 2009 - 2010; 2012
        • Table Polkomtel financial data - 2009 - 2012
        • Table Polkomtel annualised ARPU - 2008 - 2009
      • PTC/T-Mobile
        • Table T-Mobile subscribers - 2007 - 2013
        • Table T-Mobile financial data - 2005 - 2013
        • Table T-Mobile ARPU and churn - 2005 - 2013
      • CenterNet
      • Mobyland
      • Mobile Virtual Network Operators (MVNOs)
        • Table P4 mobile subscribers - 2010 - 2012
    • MOBILE VOICE SERVICES
      • Prepaid cards
        • Table Ratio of prepaid to postpaid subscribers - 2003 - 2013
        • Table Orange prepaid subscribers - 2003 - 2013
        • Table T-Mobile prepaid subscribers - 2005 - 2013
    • MOBILE MESSAGING
      • Short Message Service (SMS)
        • Table SMS messages sent and annual growth - 2006 - 2013
        • Table MMS messages sent and annual growth- 2006 - 2013
      • Mobile data services
        • Table Mobile data traffic- 2008 - 2013
      • Mobile content and applications
  • FORECASTS - FIXED BROADBAND SUBSCRIBERS - 2010 - 2013; 2020
    • HIGHER BROADBAND SUBSCRIBER GROWTH
      • Table Forecast fixed broadband subscribers - higher growth scenario - 2010 - 2013; 2020
    • LOWER BROADBAND SUBSCRIBER GROWTH
      • Table Forecast fixed broadband subscribers - lower growth scenario - 2010 - 2013; 2020
    • NOTES ON SCENARIO FORECASTS

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